Alicia Cook

Experience

• 

  Universal Dance Association

  May 2022 - Apr 2024

  Instructor

  Instructing high school and collegiate dancers on technique, competition skills, and routine effectiveness at various camps across the country

• 

  University of Connecticut

  Aug 2022 - now

  - Worked with the Department of Student Activities as well as its sub-departments to create and implement updated and effective marketing strategies for websites, in-person materials, as well as social media pages - Worked with platforms such as Meltwater, Brandwatch, Adobe Acrobat, Adobe Illustrator, and Ally to create and schedule content across social channels and websites- Analyzed data to successfully spearhead new social media initiatives aiming to increase digital and in-person engagement across varying demographics at the university Show less

  • Student Union Social Media Manager

    Sept 2023 - now

  • Departmental Marketing Manager

    May 2024 - Jul 2024

  • Game Day Marketing Assistant

    Jun 2023 - Jul 2024

  • Student Union Reservationist

    Aug 2022 - Jul 2024
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  Alpha Omicron Pi Sorority

  Nov 2022 - Nov 2023

  Vice President of Community Relations

  Oversees and Spearheads the networking and marketing of the Lambda Lambda chapter of Alpha Omicron Pi throughout the UConn community.

• 

  South By Sea

  Feb 2023 - Aug 2023

  Campus Manager

  Collaborator with other Greek organizations on campus to provide them with the merchandise/apparel they need to succeed at various events throughout the academic year

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  Varsity Spirit

  Apr 2023 - Apr 2024

  Content Creator

  Member of the Content Crew for the Universal Dance Association branch of Varsity Spirit.-work with other crew members, camp staff, and campers to create engaging content for all UDA/Varsity social media platforms - Edit photographs, videos, reels, and other types of media-Execute takeovers on the brand platforms to market the various benefits of UDA/Varsity

• 

  Bumble

  Apr 2023 - Sept 2023

  Content Creator

  Create various content on social media platforms to promote the Bumble brand, it's features and how the app could benefit people of all demographic groups

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  Wasserman Next Gen

  Aug 2023 - Apr 2024

  Max Campus Brand Manager

  Be at the forefront of shaping the presence and perception of HBO Max within the collegiate community. Execute strategic initiatives, foster partnerships, and create engaging in-person and social media experiences that resonate with students and align with HBO Max's brand values. Collaborate with both the Wasserman team and Max to amplify the streaming platform's impact and reach on social media and throughout collegiate campuses

• 

  Alani Nutrition

  Aug 2023 - May 2024

  Alani Nu Student Ambassador

  • Serve as the local face of the brand and maintain a positive reputation. Increase brand awareness by promoting products through strategic sampling initiatives • Plan and execute creative sampling opportunities monthly on campus • Engage with users through personal social channels to provide knowledge on products to online consumers

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  Victoria’s Secret & Co.

  Sept 2023 - Jan 2024

  Brand Ambassador

  -Member of a 30-strong micro-influencer cohort from Generation Z, actively driving PINK to the forefront of trends and insights on college campuses nationwide.-Generate content across diverse social media channels to amplify the brand and its products to a broader audience.-Organize a virtual activation with members to gather input on campus engagement and contribute ideas for future product creations.

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  Mind4Youth

  Nov 2023 - Dec 2023

  Marketing Intern

  - Assist in the creation and execution of marketing campaigns, including social media, email marketing, and advertising- Conduct market research and analysis to identify target audiences and opportunities for growth

• 

  Hoop Brothers

  Jan 2024 - Mar 2024

  Social Media Marketing Intern

  Participate in day to day operations that serve to enhance the company's overall social media and marketing goals. This includes but isn't limited to: -Researching market trends-Presenting strategies that can actively grow our audience and engagement-Engaging with our audience with surveys to gain analytics-Identifying what strategies are performing and which aren’t-Tracking analytics across all social media platforms-Creating consistency in brand voice and audience reach

• 

  Glow Recipe

  Jan 2024 - Jan 2025

  Brand Ambassador
• 

  The Campus Agency

  Jul 2024 - now

  Community Manager

  - Analyze campaign performance data and present insights and recommendations to clients through weekly recaps- Develop and implement tailored marketing strategies that align with the client's business objectives to enhance the campaign's overall objectives.- Manage multiple client accounts and oversee end-to-end campaign execution, from planning to reporting.- Stay updated on industry trends to bring innovative ideas to clients.- Build and maintain strong client-agency-student relationships, serving as the main liaison for all marketing needs Show less