Alex Hunt

Experience

• 

  Office for National Statistics (ONS)

  Sept 2004 - Feb 2007

  Labour Market Analyst

  Produced official UK Labour Market data. Presented analysis and policy implications at internal and inter-governmental meetings on a monthly basis.

• 

  OMD Australia

  Feb 2007 - Oct 2010

  Senior Metrics Analyst

  Deliver pre-determined business analysis objectives to provide advertisers with strategic knowledge and insights through econometric analysis and data analysis. Measuring marketing ROI (ATL & BTL), synergies, price promotions, halos and cannibalisations in order to optimise media mix, budget allocation and flighting patterns in media plans.

• 

  Citi

  Nov 2010 - Dec 2013

  Senior Acquisition Analyst

  Measuring the financial performance of previous retail banking acquisition campaigns, price testing and forecasting performance on current and future campaigns. Working across CitiBranded products as well as Virgin, Emirates, BP, BoQ, Suncorp and credit unions.

• 

  IAG

  Dec 2013 - Jun 2016

  Senior Business Analyst

  I worked in the Business Intelligence division of Customer Labs with a remit focused on customer service excellence, product and marketing analysis of above and below the line campaigns. Projects I undertook included the following:• Facilitated communication strategy to customers regarding a significant product price increase and successfully reduced potential customer churn. Considered the number one business issue at the time a bespoke campaign of direct mail and an outbound telemarketing campaign were established.• Set up monthly campaign data, developed tracking and reporting and optimised outbound campaign with an uplift model.• Developed the team AGILE processes and use of time management software JIRA and Confluence from the Atlassian suite by attending training courses and implementing with team members. • Provided, enhanced and streamlined BAU and ad-hoc reports across the organisation • Co-ordinated the completion of business budgets / forecasts in partnership with Finance, Sales and Service, Product and Marketing in accordance with Personal Insurance timetables and requirements Show less

• 

  MediaCom Australia

  Aug 2016 - Dec 2017

  Business Science Director

  Business Science is a specialist department within Mediacom; one of the world leading media agencies. It provides analytical services for clients based on econometrics which is applied to enable the provision of forecasting, budget setting, business planning and visualisation tools.• Through modelling I quantified the impact of all influences on KPI’s with a focus on promotions and ATL and BTL media activity. By then estimating channel ROI’s and response curves I helped optimise budgets and presented to internal and external clients. • Managed a team of 6 data specialists appropriately distributing work load and upskilling during staff turnovers. • Worked across multiple clients including Westpac, Bank of NZ, Universal Pictures (UPI), P&O and Princess Cruises Brands. Show less

• 

  Westpac

  Jan 2018 - now

  Develop and implement analytical capabilities to enable business partners to self-serve data and deliver one source of truth.Conduct analysis and provide insights and recommendations to assist with decision making.Understand business requirements and advise the best way to fulfil these with the data and tools available.Identify, Investigate and resolve data quality issues to achieve desired business outcomes.Attend to individual requests for information and/or assistance. Requests can vary from small analytical requests to deep dive which involves participation in discussions with stakeholders.Effective communication and management of internal and external stakeholders.Presentations to business partners. Show less Worked in the fast-paced high performing Consumer and Business Banking Analytics team within the Group Data and then Product Quality teams. I was a senior analyst in the Consumer Banking Remediation program of work. Being a part of the Royal Commission there is very high exposure across the Corporation.Achievements:• Taking ownership of the creation of accurate and timely data requirements of projects across multiple products from disparate sources. This is achieved with effective and close communication within the working group and wider project teams and providing strong technical support to ensure the best outcome for customers are met.• Use of SAS (EG and BASE) and SQL to apply data management and financial mathematics to ensure compliance of logic and code to business requirement documents. I am involved from the initial scoping of projects, the delivery and execution as well as providing peer reviews for my colleagues. • Devising debit and compensatory interest calculators including the reconstruction of retail and cash balances for credit card customers to place them in a position as if the issue had not occurred. • Providing a strategic view to the product and program directors on often limited data availability and quality. This has involved deep dives into multiple products including Credit Cards, Transaction Accounts, Term Deposits and Merchants.• Influencing and managing the content of data extracts as well as the QA’ing process of multiple Business Analysts within the project team. • Working with the project team to manage the pipeline of deliverables as well as manage the training and work load of new starters.• Delivery and creation of Tableau reports for reporting needs across the business. Show less

  • Manager Analytics and Insights

    Dec 2021 - now

  • Senior Product Analyst - Information and Analytics

    Feb 2020 - Dec 2021

  • Senior Remediation Analyst

    Jan 2018 - Feb 2020