Sophie Mincke

Experience

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  My Sherpa

  Feb 2013 - Mar 2017

  Coach MySherpa
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  Colruyt Group

  Aug 2014 - Mar 2017

  Storekeeper
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  EU-Logos Athéna

  Jan 2017 - Jun 2017

  Policy Analyst freelance

  Policy analyst (writing of analytical articles on EU's actions, notably related to its gender policies)Responsible of portfolio " Against the rise of populism" and "The citizens' initiatives"Event management (full organisation of conferences and workshop)Recruitment (recruiting of policy analysts)Management (development of partnerships)

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  European Parliament

  Apr 2017 - Dec 2017

  Trainee

  Monitoring of the LIBE Committee (Civil Liberties, Justice and Home Affairs) and DEVE Committee (Environment and sustainable development) Drafting reports, minutes and articles to inform of last hot topics and European regulations Writing of Parliamentary questions, explanation of voteTranslation

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  Ministerial Cabinet

  Feb 2018 - Apr 2020

  Strategic communications advisor

  Achievements :- Implemented and monitored the "gender mainstreaming" plan (EDI) to promote equity and inclusion within federal government offices - Ensured the correctness and accuracy of content- Participation in the strategic thinking behind the development of two political campaigns- Development of a crisis communications and emergency media coverage plan (blackout risk crisis in 2018, in Belgium)- Managed tight deadlines while maintaining the quality and accuracy of content, showcasing effective time management and prioritization skills- Collaborated on sustainable development concepts and essential media issuesResponsibilities :- Proposing recommendations for relevant policies or programs - Copywriting (editorials, speeches, articles, press releases and press kits)- Maintaining a permanent media watch and producing a daily press review- Coordinating press conferences and events- Collaborating with the Federal Parliament and ensuring operational follow-up of parliamentary committees on Energy and Climate- Collaborating with cross-functional teams, to brainstorm and develop campaign concepts and strategies Show less

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  RTBF

  Nov 2019 - Jul 2020

  Content writer | Editor

  A national media which offers topical content from a gender and feminist prismAchievement :Collaboration with a diverse team of writers, contributors, and subject matter experts to develop and produce compelling editorial pieces, fostering a collaborative and inclusive work environment Responsibilities :writing articles and opinion for the web platform ensuring high-quality, well-researched, and gender-inclusive content in line with the project's objectivesLes Grenades-RTBF (Radio Television Belgique Francophone) Brussels, Belgium is a project supported by the Wallonia-Brussels Federation which offers topical content from a gender and feminist prism. The project aims to give more voice to women, who are underrepresented in the media. Show less

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  SINGA Belgium

  Jun 2020 - Jul 2021

  Communication specialist & sourcing advisor

  Achievements :- Conceptualization, development and implementation of the association's press plan (media & press coverage - print, TV, radio, web) - Creation of a monthly newsletter, charter of values and 2020 activity report showcasing my copywriting and content creation abilities- Elaboration of the editorial and visual line providing guidelines to maintain consistency in marketing materials- Learned basic personnel management and HR principles and practices- Built a diverse and inclusive community of volunteers, refugees, and locals, fostering a sense of belonging and collaborationResponsibilities :- Managing the sourcing process (developing reports, membership tools, monitoring processes and sharing results)- Working with SaaS tools for project managementOptimizing schedule and communication coordination and providing project support to the operational team- Ensuring all copy and content used in promotional materials followed consistent association brand guidelines, maintaining brand identity and integrity- Providing strategic advice to senior management on directions, strategies, and initiatives related to equity and inclusion for advocacy- Creating comprehensive integrated PR and communications plans that support the association's strategic objectives to bridge cultural gaps- Organizing and lead twice a month conferences for sourcing purposes (in French and English)- Crafting persuasive messaging for advertising campaigns, utilizing platforms like Facebook Ads, Google Ads, and press, to reach and attract target audiences- Analyzing results in relation to efforts made, and use lessons learned to improve and optimize communication strategies- Organizing and executing events, workshops, and cultural exchanges that raised awareness of refugee issues and generated support- Collaborating closely with cross-functional teams to develop strategic and compelling content, narratives, and presentations in various formats and diverse cultural contexts Show less

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  RCF RADIO

  Mar 2021 - Jul 2021

  Radio Host
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  Cabinet of Culture, Tourism and Major Events of the City of Brussels, Belgium

  Jul 2021 - Sept 2021

  Press attache & Spokesperson (3-month assignment)

  Achievements :- Organization and coordination of the pilote project launch’s announcement (“Museum prescriptions Brussels”).- Managed press relations with the international press (Europe, Asia, South America)Responsibilities :- Providing guidance on directions, strategies and initiatives while applying a problem-solving mindset to complex issues- Advising the Cabinet on strategic external communications, positioning the project effectively for media engagement- Being the primary point of contact for all bilingual communication activities and managing sensitive situations and media coverage during challenging times- Initiating discussions with the communications team to develop impactful campaigns- Managing comprehensive integrated PR and communications plans (internal & external) - Crafting persuasive press materials, including notes, editorials, press releases and kits, showcasing precise communication skills- Managing multiple projects with competing deadlines and deliverables, demonstrating excellent project coordination and organizational skills- Building strong relationships with stakeholders and media partners, influencing decisions and ensuring effective communication strategies- Developing captivating and persuasive copy for various press materials (press releases, articles, speeches both in French and English) Show less

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  SMNCK | Watercolor

  Nov 2021 - now

  PROJECT MANAGER

  SMNCK | Painting private lessons & workshops Brussels, BelgiumAchievements :- Successfully developed and managed my entire business (leadership content)Development from A to Z of my activity : Managed the end-to-end development of a thriving entrepreneurial venture- Marketing, branding ; - Animation of workshops, customer follow-up services and advising ; - Agenda and registration organization- Budget management- Juggled multiple tasks & deadlines (branding, marketing, all workshops’ organization)- Cultivated strong client relationships and 6 partnerships, enhancing customer engagementResponsibilities :- Managing my project in complete autonomy- Designing & delivering educational programs- Elaborating strategic thinking and impactful communication plans- Working with a variety of stakeholders including project and site managers, artists and customers- Developing tools and processes (visuals, content and advertising campaigns, media, events, budget management, material, social media, professional Instagram account, partnerships with 6 different places)- Creating and leading 3-hour workshops for 10-12 people, private and group lessons- Optimizing processes & Saas tools, creating frameworks for measuring progress Show less

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  CAPIC-ACCPI

  Aug 2023 - now

  French communication coordinator

  Achievements :Improved consistency and quality of French-language contentCopywriting for external and internal communication media such as newsletters, electronic bulletins, activity announcements, etc.Responsibilities:Coordinate the organization's French-language communications, including content creation such as writing articles, newsletters and news items.Translate and disseminate information in French, overseeing the creation and updating of documentation.Collaborate to ensure effective communication with French-speaking members. Show less