Mary Joy S. De Villa, MBA

Brand Assistant

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Singapore

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Timeline
About me
Global Restaurant Industry Expert | Brand Strategist & Innovator | Marketing Transformation Consultant
Education
- Ateneo de Manila University Graduate School of Business
  2013 - 2015
  Ateneo-Regis Master in Business Administration
  Student Representative (MBA Regis), Ateneo de Manila University Graduate School of Business Student Council 2013-2014
- Harvard Business School Online
  2019 -
  Other/ Certificate in Entrepreneurship Essentials Complete
  Entrepreneurship Essentials is a 4-week, 25-hour online certificate program from Harvard Business School. Entrepreneurship Essentials introduces participants to the entrepreneurial journey from finding an idea to gaining traction in the marketplace to raising capital for a venture. Participants learn an overarching framework—People, Opportunity, Context, Deal—to evaluate opportunities, mange start-ups, and finance ventures.This course also introduces participants to the idea that entrepreneurs… Show more Entrepreneurship Essentials is a 4-week, 25-hour online certificate program from Harvard Business School. Entrepreneurship Essentials introduces participants to the entrepreneurial journey from finding an idea to gaining traction in the marketplace to raising capital for a venture. Participants learn an overarching framework—People, Opportunity, Context, Deal—to evaluate opportunities, mange start-ups, and finance ventures.This course also introduces participants to the idea that entrepreneurs run structured experiments to validate ideas and refine business strategy. Participants work through real-world challenges faced by entrepreneurs across a variety of industries, and come away with tangible tools and techniques that they can apply to their own entrepreneurial journeys. Show less
- Pamantasan ng Lungsod ng Maynila
  1997 - 2001
  Bachelor of Science in Business Administration Major in Marketing, Cum Laude
Experience
- Ideal Macaroni & Spaghetti Factory Inc.
  Jun 2001 - Jun 2002
  Brand Assistant
- Popeye's Chicken & Biscuits Philippines (Presidio Food Corporation)
  Apr 2003 - Sept 2004
  Brand Assistant
- Dencio's Bar and Grill (Dencio's Foods Specialists Inc.)
  Sept 2004 - Jun 2007
  Sales & Marketing Officer
- Shakey's Philippines (International Family Food Services, Inc.)
  Jun 2007 - May 2010
  Product & Promotions Manager
- RACKS (Cavallino Inc.)
  May 2010 - Oct 2015
  Marketing & Business Development Manager
- J&J Branding + Creatives
  Jan 2016 - now
  Managing Director
  Co-owner of a local creative and design agency in Manila, Philippines.
- Outback Steakhouse
  May 2016 - Feb 2018
  Regional Marketing Head for Southeast Asia
  Responsible for planning, developing, implementing and driving the marketing strategy of 13 franchise owned Outback Steakhouse restaurants across Southeast Asia (Singapore, Indonesia, Philippines, Malaysia and Thailand) based on agreed company objectives and Outback Steakhouse International global direction.
- TGI Fridays
  Feb 2018 - Feb 2019
  Director of Marketing, Asia Pacific
  - Manage TGI Fridays Asia Pacific marketing team with 125 franchised restaurants across 10 countries: Australia, India, South Korea, Japan, Taiwan, China, Philippines, Malaysia, Indonesia and Guam.- Collaborate with TGI Fridays Asia Pacific Team towards achieving the overall regional plan and work closely with the rest of TGI Fridays International Team to ensure best practice sharing in all aspects of the business. - Develop effective relationships with franchise business leaders to guide and influence regional and local marketing strategies as a key component of the franchisees business plans. - Understand local market dynamics and provide thought leadership, insight and direction to develop marketing solutions to promote increased profitable sales and local guest counts for the assigned region. - Influence and drive the direction, development, alignment and implementation of the marketing strategy in Asia Pacific including TGI Fridays brand agenda building local capability and ensuring the correct allocation of resources.- Oversee and drive the implementation of critical international marketing initiatives, culinary and beverage programs in Asia Pacific franchise markets to ensure alignment with TGI Fridays corporate marketing strategy and brand. - Contribute to the development of marketing assets that provide a resource to our franchisees in terms of strategies, marketing tools, promotional materials, communications materials, social and digital assets, insight leadership etc.- Initiate decisions regarding the integrated global and regional marketing calendar that encompasses the appropriate marketing mix. - Instrumental in the launch of Better/Future Fridays concept for TGI Fridays International business. Show less
- A & C Associates Ltd
  May 2019 - now
  Senior Marketing Consultant
  Works as part of a consultancy firm that provide marketing expertise to restaurant and hospitality industry clients in Asia, Middle East and United Kingdom.
- Peri-Peri Charcoal Chicken & Sauce Bar (WOW Brand Holdings Inc.)
  Dec 2020 - Jun 2023
  Head of Marketing
  In-charge of developing a fully integrated marketing strategy for the brand.
- TGI Fridays
  Feb 2023 - now
  Franchise Marketing Consultant, Asia Pacific
  Manage TGI Fridays Asia Pacific marketing team with 100+ franchised restaurants across 10 countries: Australia, South Korea, Japan, Taiwan, China, Philippines, Malaysia, India, Sri Lanka and Guam.
Licenses & Certifications
- Strategic Innovation Program
  Asian Institute of Management
  Sept 2012