Sung (William) Oh

Experience

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  KT

  May 2010 - Feb 2011

  Intern
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  Interpreter/Translator Freelancer

  Nov 2011 - Dec 2017

  HR Manager / Interpreter
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  FedEx

  Jan 2013 - Feb 2013

  Intern
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  Dale Carnegie Training

  Mar 2013 - Oct 2013

  Coach
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  SAP

  Apr 2014 - Jan 2020

  『Setting up GTM(Go-To-Market) plan as well as executing relevant marketing campaigns』- Online / On-site marketing campaign based on CRM and Customer Data Analyze> PM of product marketing such as SAP HANA (On-premise), SAP S/4HANA (Hybrid) and SAP Leonardo (Cloud) with maintaining ave. 130% of annual sales target achievement.> Inviting the decision-makers to each event effectively via the customer analyze (ave. 70% of targeted customers have participated) and build pipelines through the campaign for nurturing the pipeline to make a deal.> Generating 2nd, 3rd sales opportunities from the customer’s sales patterns and questionnaire replies> Onsite - Ave. USD 1.1M of sales opportunities are generated based on the CRM marketing> Online - eDM Campaign: 10%+ of open rate, 6%+ of click rate. Ave. USD 450K of sales opportunities generated > Microsite Campaign: Increasing 300%+ access rate of the company’s main homepage via the structured microsite (ref. https://sapstoryhub.co.kr/)> Set-up the annual plan with the insights that can get from both internal (voice of Sales, Presales and other relevant) and externally (Analysts and Customers)『Managing the various sized campaign』> Managing the campaigns while harmonizing with other relevant counterpart departments (Sales, Presales: for sharing the adequate contents to the customers / Legal: global guidance / Finance: for using the budget effectively / Partners, Analysts: sharing the voice much more effectively)> Product based seminar: 20+ campaigns per year (ave budget USD 10K / 100+ pax participants for each campaign)> Companywide Forum: 2 Forums per year (ave budget 150K / 1500+ pax participants)> KR representative marketing PM for SAP largest annual event (2015, 2018 / 30,000+ participants | in Orlando, the USA)- Preparing precise agenda/contents to each target accounts (preparing with internal counterparts)> Experienced to Sports Marketing (and its sponsorship process): InGee Chun / LPGA Golfer / since 2017 Show less

  • Project Consultant

    Jun 2019 - Jan 2020

  • Marketing Specialist

    Apr 2015 - May 2019

  • Global Corporate Affairs

    Apr 2014 - Apr 2015
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  Deloitte Consulting

  Jan 2020 - Oct 2021

  Running a digital-friendly marketing campaign that suitable for the situation of COVID-19> Delivering Deloitte Consulting’s SAP Educational contents via online webinar> 2 Seasons of Live Learning (Webinar) which recorded approx. 100 participants per session (runtotal of 10 online webinars)> Managing the global alliance strategies with APJ counterparts Managing the IT SI (System Integrator) project that has 150+ members by adopting the various consulting tools and communication methods for delivering the results on time with the best value> Managing large-sized group members efficiently by Agile team project management solution(Jira) > Publishing the insightful contents and reports by adopting Deloitte’s consulting theories

  • Senior Consultant (Marketing)

    Jan 2020 - Oct 2021

  • Senior Consultant (PMO)

    Jan 2020 - Oct 2021
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  Siemens Digital Industries Software

  Sept 2021 - now

  Strategy Professional (Market Development)