Rick Ferdinande

Experience

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  General Nutrition Centers, Inc

  Oct 1993 - Oct 2003

  Regional Sales Director

  - Oversaw 36 locations- Responsible for $16 million in annual sales- Won several sales contests- Created merchandising techniques that were implemented company wide- Developed and wrote training and merchandising seminars

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  Trader Joe's

  Dec 2010 - Aug 2013

  Wine Specialist

  - Wine department lead- Cheese department lead- Successfully managed sales increases and profitability via relationship building, in store tastings and proper inventory levels

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  Angeli's Wine & Spirits

  Sept 2013 - Mar 2016

  Wine Buyer

  - Instituted a new pricing structure that significantly increased profits by 9.6%- Created a marketing and promotional plan (with support signage) that increased revenue by 16.9%- Developed relationships with external business partners/hosted wine & beer tastings at their locations- Developed product educational material for customers and staff- Particpated in local events and fundraisers as a representative of the business- Managed the social media presence- Cultivated customer and vendor relationships- Coordinated merchandise resets and collaborated on one store remodel- Due to that success was asked to oversee the remodeled location in addition to my own store Show less

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  Jack's Wine & Spirits

  Apr 2016 - Nov 2019

  Wine Specialist

  - Performed all duties consistent with retail store management.- Researched & acquired new products not yet available in the market to create a competitive edge- Pursued and procured barrel programs with vendors to raise store brand prestige- Started my wine certifictaion education to expand my knowledge and ability to sell our products

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  Top Ten Liquors

  Jan 2020 - now

  Wine Manager

  - Increased unit sales on company targeted products- Hold company record for one day, one week, and one month total units sold of said product- Written and hosted customer seminars on wine topics- Successfully trained one employee to become a wine lead and currently training another- Have continuosly trained store staff on basic wine knowledge