Sinothando Fatyi

Experience

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  Rebrand Aid

  Jan 2017 - Dec 2018

  Junior Digital Marketer

  Paid Media • Assist in Design, implement and mange campaigns across platforms such as Google ads, Facebook and Instagram. • Analyse ad performance and recommend more strategic optimisation. Social Media • Develop and execute social media campaigns. • Create, schedule and publish social content on various platforms. • Track performance using metrics and adjust strategy based on insights. Digital marketing & Creative Design• Use softwares such as Adobe Illustrator, InDesign and Canva to create social media content. • Conduct research for keywords, to improve web search. • Monitor industry trends, consumer behaviour as well as competitor strategies. Show less

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  Atomic Marketing

  Feb 2019 - Jan 2023

  Sales Representative

  Develop creative plans to drive sales, provide product training to FSP’s. Increase brand awareness and increase customer retention.

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  Electrolux Group

  Jan 2023 - Apr 2024

  Junior Head Trainer

  TRAINING* Develop and design new training material, for in-depth understanding. * Conduct consumer oriented, engaging and innovative training to all stakeholders, off and online. * Gather and utilise data of sellout to strategically align plan with goals. Analysis on skills gap in field team, and recommend strategies to improve skills. * Ensure all stakeholders understand brand identity. * Evaluate the effectiveness of training using tools such as tests and through observation of behaviour. CONTENT DEVELOPMENT* Essential element of my daily work will be helping create training materials, presentations/ demonstrations/e-learning content using diverse types of software (ex. PowerPoint, Adobe InDesign, Easy Generator) incorporating a variety of audio-visual materials (ex. animations, videos, augmented reality) to enhance the training and reinforce learning.* Creation work supported by centrally developed materials that will require adaptation and adjustment for the Sales Area countries based on the current market situation and competitors. You will need to be ready to develop your materials from scratch in case no central materials are available.* Develop high-quality materials, aligned with Electrolux brands messaging and stories, having the end consumer always in mind.* Support in developing Trade Presentations for the various commercial launches happening at country level for A brands.COOPERATION AND SUPPORT* Actively support my colleagues from other functions when it comes to product knowledge-related topics to ensure full understanding of product benefits and consistency in its communication (that could mean giving feedback to product catalogs, brochures, POS (Point of sales) materials if needed). Show less

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  De'Longhi Group

  May 2024 - now

  Trade Marketing Manager

  Spearheading all De’Longhi Trade marketing activities, campaigns and overseeing the full portfolio of De’Longhi, Kenwood and the Braun brand. Manage the brand presence of De’Longhi at trade shows and expo’s. Develop marketing materials and support field sales force with best practice. Create and execute innovative initiatives to drive brand visibility and elevate shopper experience.