Babak R.

Experience

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  Sanofi

  Nov 2002 - Mar 2008

  UK Clexane marketing manager (£5M advertising and promo budget), responsible for hospital sales force initiatives (100 sales reps), global scientific meetings plan, pricing models to maximize profitability and guide contracting, to deliver 44M GBP revenues.In 2004 - 2005 I was an associate brand manager responsible to manage late stage life-cycle/ long range forecast of 20 off patent brands (52M GBP revenues) including hospital and retail contract negotiations, wholesaler management and Dispensing Doctors Show less

  • Brand Manager

    Sept 2004 - Mar 2008

  • Senior Sales Representative

    Nov 2002 - Aug 2004
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  Pfizer

  May 2008 - Mar 2024

  Team lead of 10 Pfizer colleagues (Brand Marketing, Customer Engagement & Omnichannel) on an 18 Months' secondment during COVID - responsible to rebuild the new team after our post COVID reorganisation to improve how we engage customers in our New Normal, and incorporating Omnichannel tactics into the customer journeys with the tools to execute and measure. Team Lead for the NHS/ NICE Novel Reimbursement pilot, driving strategy and negotiation with government stakeholders to achieve appropriate Zavicefta valuation, setting the standard for novel antibiotics combatting Antimicrobial resistant organisms Show less Managed a team of 8 senior marketers across developed (Japan, Australia, Korea, Singapore) and developing (India, Pakistan, Taiwan, Thailand, Philippines, Malaysia, Indonesia, Vietnam, Hong Kong, Indochina) countries. Responsible to craft the Asia Infectious Disease Portfolio strategy for 80 marketers/ access and commercial colleagues in 13 markets to achieve Annual Revenues of $650M, manage the launch of 3 new novel anti-infectives, identify and coach rising talent, create regional business cases for commercial development of new assets, and manage supply constraints. Included 4 months rebuilding the Thailand Marketing function in the country office, Bangkok. Show less Responsible for the development & execution of Lipitor Global strategy + execute tactics (primary and secondary care) in both promotionally sensitive (developing) and genericised markets (developed EU, US, Asia) post patent loss. Rolled out CV portfolio selling platform, and our adherence strategy.Built the hospital sterile generics strategy for in the EM region, launching new molecules, guiding markets on the go to market model. Key focus on Brazil, China, Russia, India, Turkey, Poland, Mexico.Global/US marketing Lead for ELELYSO, responsible for Global Marketing Strategy and execution of Pre-launch plan ($7M USD budget), including campaign development, positioning, and KOL engagement. Managed a team of 4 marketers. Created business cases to expand in developing markets, gaining endorsement to resource and launch. Show less

  • Senior Director - Dev APAC Hospital Lead

    Dec 2017 - Mar 2024

  • Anti-Infectives Marketing Team Lead/ Customer Experience Lead (UK)

    Feb 2021 - Aug 2022

  • Asia Regional Marketing Team Lead - Anti infectives

    Nov 2015 - Dec 2017

  • Global Marketing Director (Lipitor, Sterile Injectables and Elelyso)

    Nov 2009 - Nov 2015

  • European/Global Senior Brand Manager (Fragmin)

    May 2008 - Oct 2009
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  Save the Children International

  Apr 2014 - Oct 2014

  Global Health Fellow (West Central African Region)

  Within the Pfizer Social Investment programs to invest in developing countries, I completed a 6 month Health Fellowship with the West and Central Africa regional office of Save the Children in Dakar, Senegal. During this time I coordinated our Regional Crisis Management Team during the Ebola crisis, driving country contingency planning; inputting into the strategy to minimize the spread of the disease and reintroduce children back into communities who had lost family members; creating and distributing weekly communications to both all our regional colleagues and our HQ. Also responsible for the training & workshop development of our Child Right's Situational Analysis in West and Central Africa. Show less