
Pablo Torres
Receptionist

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About me
Helping Hotels boost total & ancillary Revenue | Training, mentoring & consulting | International speaker & book author | Added value at 400+ hotels in 30+ countries
Education

Cornell University
2009 - 2010Certificate in Hotel Revenue ManagementCertificate in Hotel Revenue Management

IE Business School
2011 - 2012Master of Business Administration (M.B.A.) Business Administration and Management, GeneralActivities and Societies: IE Tourism Club Executive MBA

Universitat d'Alacant
2021 - 2021Total Revenue Management Programme Revenue Management
TEDUKA
2023 - 2023Programa Advanced en Revenue Management y Total Profit HospitalityActivities and Societies: Hospitechlity, Revenue Growth

Universidad de Salamanca
1998 - 2001Diploma en TurismoDegree in Tourism
Experience

Radisson Blu St Helen's Hotel
Jan 2002 - Sept 2003ReceptionistWorking at the Front Office Department in this 151 rooms, 5 star Hotel. Check-in and Check-out guests, telephone handling, respond to any services requested by customers, making reservations, cash handling.

Renaissance Chancery Court Hotel London
Jan 2004 - Jan 2004ReceptionistReceptionist in this busy 5 star business hotel with 357 rooms. Duties include cashier, telephone handling, respond any request always exceeding guests' expectations following the Company procedures.

Meliá White House Hotel London
May 2004 - Mar 2005Front Office SupervisorFront Office Supervisor of this very busy 4 star, 581 rooms & 112 apartments Hotel. Duties included:• Supervise and co-ordinate the shift activities at Front Office. • Ensuring the correct cashiering and ledgering.

Riverbank Park Plaza Hotel
Apr 2005 - Jan 2006Guest Relations Manager/Duty Manager (Pre-Opening)Opening this 394 rooms, 4 star Hotel with conference facilities for up to 1500 guests:• Developing and implementing SOPs.• Attending guests requests and complaints.• Liaising between line staff and senior management, ensuring the smooth running of the Operations throughout the property.

Hospes Amerigo Hotel
Feb 2010 - Sept 2011Responsible of the Font Office and Revenue Departments of this 5 star boutique Hotel:• Manage the Front Office team.• Recruitment process (filter, interview and sign new Front Office team members).• Develop the Revenue Management, implementing a dynamic rate strategy to boost Hotel RevPAR.• Increment online presence of the property.• Supervise Housekeeping, Maintenance and Spa Departments.• Assist General Manager with the yearly P&L account. Helping the Corporate Operations Manager turn around this 5 star boutique Hotel:• Assisting with new Revenue Strategy (both in Rooms and F&B).• Responsible for setting up new procedures.• Recruiting and training new Front Office Manager.• Coaching and mentoring Housekeeping Manager. Duties included:• Design and set new Revenue Strategy for all Hospes Hotels (9 by then).• Upload new rates and offers online (channel management).• Support Hotel Revenue Teams to make sure they complied with all policies and strategies.
Revenue & Front Office Manager
Jun 2007 - Sept 2011Assistant Hotel Manager at Hospes Madrid (Task Force)
Mar 2011 - Jun 2011Assistant Corporate Revenue Manager (Task Force)
Feb 2010 - May 2010

Frontline Performance Group
Sept 2011 - Jun 2022Hotel consulting and training, supporting clients maximize their ancillary revenue streams.Responsible for a large portfolio of properties all across Europe, ensuring the success of the program deployment and development.In charge of the entire lifecycle of the partnership, from set up to Launch, follow up, key milestones, managemenet meetings, etc...Facilitation of workshops, training sessions, coaching, both remote and onsite. Heading a team of consultants on the delivery of TSA's projects and programs across the continent. Training and consultancy services specialized in solutions to maximize revenue in Hotels worldwide. Duties include:• Deliver training program to management and teams.• Build strong relationship with partners.• Provide consultancy to partner’s key management, focusing on ADR and RevPAR increase.• Conduct Performance Planning Meetings regularly to follow up results and design action plans.
Customer Success Consultant
Oct 2021 - Jun 2022Lead Consultant Europe
May 2017 - Oct 2021Performance Consultant
Sept 2011 - Apr 2017

Universitat d'Alacant
Sept 2020 - Mar 2023Coordinator of the course "Nuevas oportunidades de negocio para destinos residenciales: los nómadas digitales". Onsite program run at the Universidad de Alicante campus in Torrevieja. As coordinator, I'm in charge of gathering the faculty, comprised by top national experts on the field of remote work, digital nomadism, coliving, coworking and the evolution of remote work and office spaces.Run over 10 weeks, this onsite program is aimed at students and professionals who want to understand better how the work culture is changing, and what can businesses do to cater for the new profiles who work remotely and travel often. Show less
Course Coordinator
Sept 2021 - Mar 2023Director Programa Superior en Total Revenue Management
Sept 2020 - Apr 2022
.webp)
Fundación Empresa Universidad de Alicante (FUNDEUN)
Apr 2021 - nowExternal ConsultantCreation, launch and coordination of the "Congreso Internacional Alicante destino de teletrabajo y nómadas digitales", which 1st edition took place the 3rd of June 2021, and the second one, on 19th Nov 2024.My role included: Create the structure of the summit, contact global and national speakers, arrange the agenda, timing and interventions, as well as the media coverage.Also acted as MC, and host of the event.Also, create the project memorandum which was to be presented to the City Council as well as to the Universidad de Alicante. Show less

AEDH-Asociación Española Directores Hotel
Apr 2021 - Jul 2022UK DelegatePro bono role representing the Spanish Association of Hotel Managers in the United Kingdom. The aim of the Association is to offer advice and support to all Spanish and Spanish-speaking hotel managers, GMs and Heads of Department.

BEBS Barcelona Executive Business School
May 2021 - Dec 2024Lecturer & Thesis TutorLecturer at the Hospitality MBA "International Tourism & Hospitality Management"Thesis tutorContent creation: Module book, topic videos, business case, etc...

Turiscool
Apr 2022 - May 2023Visiting LecturerLecturer at the RevenuePro programme

Alannia Resorts
Jun 2022 - Jun 2023Director of Sales & MarketingRevenue Growth: Increased the total revenue by 30% YoY, setting the results well over the target to reach budget for the year.Strategic Planning: Developed and implemented comprehensive sales and marketing strategies which helped drive customer acquisition, retention, and brand awareness (including new affiliate marketing scheme and new lotalty program).Team Leadership: Successfully led the sales, marketing, revenue and reservations teams, fostering a positive work environment and motivating team members to achieve their goals. Developed guidance, mentorship, and training to help them excel in their roles.Brand Development: Played a key role in strengthening the company's brand positioning and increasing its visibility in the market. Attended the most relevant trade fairs throughout Europe.Digital Marketing Excellence: Supervised the company's digital marketing efforts, utilizing various online channels and platforms effectively. This included managing the website (main source of business), social media presence, online advertising campaigns, and SEM, SEO and Metasearch strategies.Revenue Optimization: Implemented new revenue management strategies to maximize profitability, including: new dynamic supplements, new pet policy, an upsell program, upselling training, and effective inventory management. Show less

Revenue Growth
May 2023 - nowFounderRevenue Growth is the largest community/society of hospitality professionals with an interest on revenue management. Mainly Revenue Managers, but also Director of Sales, Marketing, Analysts, etc...Revenue Growth has created a buzzing community of professionals who exchange ideas and share knowledge on all things related to revenue management in the tourism industry.There are also regular debates, round tables and presentations with/by global industry leaders.Open to all Spanish speaking industry professionals wiht an interest on the topic, who aim to add value while learning from other peers. Show less

TEDUKA
Jun 2023 - Dec 2024DirectorFormación, consultoría y certificaciones en el sector turístico.

Torres Hospitality Consulting
Jun 2023 - nowHospitality ConsultantHotel consulting with a focus on ancillary revenue generation: •Untapping new revenue sources. •Team skills and departmental audit and trainings to increase revenue generation. •Process implementation.Board advisorSummit organization and coordinationBook author "Mastering Hospitality Ancillary Revenue"Keynote SpeakerUniversity & Business School lecturerPodcast hostMedia contributor (ESP & ENG)

HVS Executive Search
Sept 2023 - Oct 2024DirectorAs a division of HVS, the global authority on hospitality, HVS Executive Search can leverage unrivaled relationships, access unique intelligence and provide a truly global reach within the hotel, restaurant, travel, and leisure sectors.Working in partnership with our clients, we assess and advise on executive talent requirements and how these can impact your business' overall strategic aims. Our in-house research capability helps us maintain real-time knowledge of events, trends and key individuals within our chosen marketplace. Advisory Focused: HVS consultants are trusted advisors who partner with you 24/7 throughout the search process. Your dedicated team has deep industry intelligence focused on finding the candidate that best fits your company and culture. Access: You gain access to a breadth of prominent industry connections across all functional disciplines – we act as your brand ambassador in the global marketplace.Client Satisfaction: Our unwavering client commitment and continuous collaborative approach have resulted in 95% Client Satisfaction across HVS placements and processes.Market Analysis: A clear view of the market, compensation ranges, market trends and industry-specific data. Screening: A comprehensive, transparent screening process quickly identifies all potential candidates that match your specific requirements. A complete candidate list is typically generated in less than 3 weeks – faster than competitors and in-house recruiters.Placement: Using an analysis that includes an extensive behavioral interview, a proven proprietary leadership assessment and comprehensive research, HVS offers faster and better hiring choices. That, along with our expert compensation counsel, results in a 99% placement success rate.Retention: HVS has a relentless commitment to ensuring each candidate’s positive transition - and short and long-term success. Consequently, HVS provides a 6-Month Guarantee for every Mid-Level Management placement. Show less

Confederación Empresarial Valenciana
Nov 2023 - Dec 2024Miembro de la Comisión de Turismo | Comisión Educación y Gestión del ConocimientoAdvisory board (pro bono) of the Tourism & Education+Knowledge committees for the Regional Business Confederation.

UNIR
May 2024 - nowVisiting LecturerCreation of content for the Masters "Innovation in Tourism"Guest Lecturing on the field: "Technological Innovation applied to Tourism"

Oaky
Oct 2024 - nowFDU CoachJoining forces with Oaky to deliver the best Front Desk Upsell solution to all hoteliers.Work with internal and external customers to develop and deploy personalized solutions to optimize their ancillary revenue streams.Internal and external training and consulting to all involved stakeholders, to take FDU to the next level globally.

Global Revenue Forum - Madrid
Oct 2024 - nowConference OrganizerGlobal Revenue Forum, the most prestigious hotel event in Europe arrives to Madrid on June 4, 2025.Headquartered in London, Milan and Stockholm with more than 1,200 participants every year, the Global Revenue Forum will feature Madrid as a center of excellence in the global hostpiality sector along with Amsterdam and Paris, which are launching simultaneously.Organized by Cristina Blaj CEO of Open Revenue Consulting and Pablo Torres Director of Torres Hospitality Consulting, the event will highlight the best international and local talent, practices and innovation in the field of Revenue, Profit, Commercial, Marketing Ecommerce and Sustainability in Europe.You can find out more on the Global Revenue Forum Madrid and register for the event here: https://madrid.globalrevenueforum.com Show less
Licenses & Certifications
- View certificate

Executive Leadership
LinkedIn - View certificate

Communicating with Confidence
LinkedIn - View certificate

Body Language for Leaders
LinkedIn 
I. Personal Branding
University of Virginia- View certificate

Transitioning from Manager to Leader
LinkedIn - View certificate

Influencing Others
LinkedIn 
Entrepreneur Strategy: From ideation to exit
HEC Paris
Volunteer Experience
Blood donor
Issued by NHS Blood and Transplant
Associated with Pablo TorresBlood Stem Cell Donor
Issued by DKMS UK on Oct 2016
Associated with Pablo TorresMinis Rugby Coach
Issued by HARROW RFC on Sept 2016
Associated with Pablo TorresMentor
Issued by The Growth Works on Oct 2020
Associated with Pablo TorresMentor
Issued by Fundació Princesa de Girona on Jan 2021
Associated with Pablo TorresEmployability in Hospitality
Issued by Spear : Resurgo Employment Initiative on Nov 2015
Associated with Pablo TorresCommunity Support
Issued by Himalayan Voluntourism (Nepal) on Dec 2012
Associated with Pablo TorresEmergency First Aid Certified
Issued by Optimum First Aid Limited on Nov 2016
Associated with Pablo Torres
Languages
- spSpanish
- enEnglish
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