Swathi Balaji

Swathi Balaji

Founding Designer

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location of Swathi BalajiUnited States

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  • Timeline

  • About me

    Product Designer | UW MS HCDE | Ex- iCIMS, Oracle Cerner

  • Education

    • SBOA school and Junior College

      2006 - 2015
      CBSE 10 CGPA

      Activities and Societies: Participated in and did community work as a part of the Girl Scouts. Earned YLE, Cambridge certificates (Starters, Movers, Flyers) Earned Hindi Language Certification

    • University of Washington

      2022 - 2024
      Master's degree Human Centered Design and Engineering 3.93
    • SRM University

      2017 - 2021
      Bachelor of Technology - BTech Computer Science 8.92 CGPA

      Activities and Societies: Worked for Spectrum, the official college newsletter. Took on the role of the Reporter as well as Senior Editor. Worked with Edtech startup to spearhead Terrarium, an AR greenhouse that went on to win the TANSEED grant. Attended and received appreciation for visionary idea in the CONIT 21 and NCIEM 21 conferences

    • Maharishi Vidya Mandir Senior Secondary School

      2015 - 2017
      90.5%
  • Experience

    • Terrarium

      Jun 2020 - Jun 2021
      Founding Designer

      Co-Founded a multi-platform e-learning Augmented Reality (AR) app to simulate a plant-nurturing system which won a state government grant of $10,000 for successfully demonstrating an innovative alternative to Learning Experience (LX) through game-based learning.

    • Cerner Corporation

      Jan 2021 - Aug 2022
      UI Engineer

      Spearheaded the front-end development of Stratum Portal, an enterprise application focused on automating the transformation of data to a cloud platform. Gained proficiency in Sprinboot, Rest API, JUnits, React, Javascript, Enzyme, Jest, RTL, and Selenium. Steered the UX design and development to increase user engagement. Drove key promotional content management and knowledge transfer sessions by creating explainer videos and KT content. Engaged in on-call maintenance of nightly activities for the organization. Show less

    • University of Washington

      Sept 2022 - Jun 2023
      Graduate Student Research Assistant

      Worked for the I.D.E.A.S (Inclusion, Diversity, Equity, Accessibility, Sovereignty), I support activities that enable historically underrepresented communities to be heard and get the help they need in the education system to become pioneers in tech.

    • YouthCare Seattle

      Jan 2023 - Mar 2023
      Graduate Product Designer

      Redesigned 23 pages, with an aim to elevate donations, and recruiting volunteers for a Seattle youth shelter. Conducted qualitative and quantitative research by utilizing methods like card sorting and focus groups. Steered IA revamp and visual brand redesign through a high-fidelity prototype. Created a 50-component design system. Recognized by the communications team and CPO for fostering cross-functional collaboration.

    • Samsung Electronics

      Mar 2023 - Jun 2023
      Graduate UX Analyst

      Conceptualized a usability study on the Galaxy Z Flip 4, resulting in the discovery of 3 key design suggestions. Streamlined seven in-depth user interviews that influenced 60% design improvements in the new Flip 5.

    • ICIMS

      Jun 2023 - Aug 2023
      Product Design Intern

      Redesigned the PaaS Onboarding Portal, catalyzing a $5 million revenue surge through strategic UX enhancements.Conducted and translated A/B test insights into mockups and prototypes, while contributing to 3 UI and Design system refinements.Spearheaded design critique sessions among design, engineering, and QA teams.

    • Pendulum

      Jan 2024 - now
      Graduate Product Designer

      Reimagining the B2B experience for C-suite risk analysts who encounter mental fatigue while scraping through social media platforms to analyze brand identity and threats.

  • Licenses & Certifications