
Swathi Balaji
Founding Designer

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About me
Product Designer | UW MS HCDE | Ex- iCIMS, Oracle Cerner
Education

SBOA school and Junior College
2006 - 2015CBSE 10 CGPAActivities and Societies: Participated in and did community work as a part of the Girl Scouts. Earned YLE, Cambridge certificates (Starters, Movers, Flyers) Earned Hindi Language Certification

University of Washington
2022 - 2024Master's degree Human Centered Design and Engineering 3.93
SRM University
2017 - 2021Bachelor of Technology - BTech Computer Science 8.92 CGPAActivities and Societies: Worked for Spectrum, the official college newsletter. Took on the role of the Reporter as well as Senior Editor. Worked with Edtech startup to spearhead Terrarium, an AR greenhouse that went on to win the TANSEED grant. Attended and received appreciation for visionary idea in the CONIT 21 and NCIEM 21 conferences

Maharishi Vidya Mandir Senior Secondary School
2015 - 201790.5%
Experience

Terrarium
Jun 2020 - Jun 2021Founding DesignerCo-Founded a multi-platform e-learning Augmented Reality (AR) app to simulate a plant-nurturing system which won a state government grant of $10,000 for successfully demonstrating an innovative alternative to Learning Experience (LX) through game-based learning.

Cerner Corporation
Jan 2021 - Aug 2022UI EngineerSpearheaded the front-end development of Stratum Portal, an enterprise application focused on automating the transformation of data to a cloud platform. Gained proficiency in Sprinboot, Rest API, JUnits, React, Javascript, Enzyme, Jest, RTL, and Selenium. Steered the UX design and development to increase user engagement. Drove key promotional content management and knowledge transfer sessions by creating explainer videos and KT content. Engaged in on-call maintenance of nightly activities for the organization. Show less

University of Washington
Sept 2022 - Jun 2023Graduate Student Research AssistantWorked for the I.D.E.A.S (Inclusion, Diversity, Equity, Accessibility, Sovereignty), I support activities that enable historically underrepresented communities to be heard and get the help they need in the education system to become pioneers in tech.

YouthCare Seattle
Jan 2023 - Mar 2023Graduate Product DesignerRedesigned 23 pages, with an aim to elevate donations, and recruiting volunteers for a Seattle youth shelter. Conducted qualitative and quantitative research by utilizing methods like card sorting and focus groups. Steered IA revamp and visual brand redesign through a high-fidelity prototype. Created a 50-component design system. Recognized by the communications team and CPO for fostering cross-functional collaboration.

Samsung Electronics
Mar 2023 - Jun 2023Graduate UX AnalystConceptualized a usability study on the Galaxy Z Flip 4, resulting in the discovery of 3 key design suggestions. Streamlined seven in-depth user interviews that influenced 60% design improvements in the new Flip 5.

ICIMS
Jun 2023 - Aug 2023Product Design InternRedesigned the PaaS Onboarding Portal, catalyzing a $5 million revenue surge through strategic UX enhancements.Conducted and translated A/B test insights into mockups and prototypes, while contributing to 3 UI and Design system refinements.Spearheaded design critique sessions among design, engineering, and QA teams.

Pendulum
Jan 2024 - nowGraduate Product DesignerReimagining the B2B experience for C-suite risk analysts who encounter mental fatigue while scraping through social media platforms to analyze brand identity and threats.
Licenses & Certifications
- View certificate

Design the Web: Creating CSS-Only Navigation Menus
LinkedInFeb 2023
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