
Pedro Lins

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About me
I transform complex data into clear decisions, helping businesses drive profits through strategic and advanced analytics.
Education

UNSW
2015 - 2016Bachelor of Engineering - BE Mechanical Engineering
FGV
2022 - 2023Master of Business Administration - MBA Business Analytics and Big Data
Universidade Federal Fluminense
2012 - 2019Bachelor of Engineering - BE Mechanical Engineering
Experience

Roche
Sept 2018 - Jun 2024- AI-Based Improvements: Implemented an AI solution for downtime analysis, root cause identification, and scalable production-line enhancements.- Continuous Improvement Ownership: Led the plant’s continuous improvement program, coaching teams on Lean Six Sigma tools and reporting progress and results to leadership.- Data Democratization: Developed multiple dashboards, enabling faster and more reliable data access for diverse business areas. - Predictive Maintenance: Created processes for maintaining critical equipment, using performance data to anticipate and prevent failures.- Maintenance Planning Control: Owned the maintenance planning process, leveraging SAP data to drive process improvements. - Cost Reduction: Drove continuous improvement projects by analyzing consumption and equipment performance in utility systems (water, electricity, gas).- KPI Management: Updated performance charts, facilitated discussions, and reported utility KPIs to leadership.
Business Process Analyst
Sept 2021 - Jun 2024Engineering Analyst
Apr 2020 - Sept 2021Engineering Intern
Sept 2018 - Apr 2020

Adidas
May 2024 - nowBusiness Analytics Specialist-Key Franchise Performance: Served as the owner of end-to-end performance analysis for over 30 key-franchises, as Superstar, Samba, Flamengo jersey, challenging sales forecasts (S&OP), proposing adjustments to reach targets (IBP), and supporting demand peaks (S&OE.)- Demand Forecasting: Developed models for soccer, training, and lifestyle products, incorporating external factors (club performance, Google Trends, marketing campaigns) and leveraging MAPE as an accuracy KPI.- Product Lifecycle Management: Supported New Product Introductions (NPI) and transitions (phase in/phase out), minimizing slow movers and providing insights for optimal product allocation. Show less
Licenses & Certifications
- View certificate

Planejamento, Programação e Controle de Manutenção (PPCM)
Braidotti Engineering & ConsultingOct 2018 - View certificate

Data Visualization with Tableau
University of California, DavisJul 2022 - View certificate

Google Data Analytics
GoogleJul 2022 - View certificate

Lean Six Sigma Green Belt
Escola EDTIAug 2019
Honors & Awards
- Awarded to Pedro LinsMBA Scholarship Roche Mar 2022 Fully funded scholarship at Fundação Getúlio Vargas (FGV)
- Awarded to Pedro LinsScience without Borders Scholarship CNPq Jan 2015 Fully funded scholarship at University of New South Wales
Languages
- poPortuguês
- enEnglish
- esEspanhol
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