Ana-Maria Ungureanu

Experience

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  CEC Bank

  Jan 2012 - Jan 2012

  Marketing & Communication Directorate Trainee

  Customer relationsMarketing research-mystery shopperCompetition analysisCollaborated with the institution for the completion of my bachelor's thesis

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  Creative Ideas

  Jan 2014 - Jan 2014

  Junior PR Trainee

  Writing-writing blog entries on behalf of satisfied clients of brands belonging to various industries, such as the fertility clinic Gynera and the residential complex Cosmopolis (social media ghostwriting)-conceiving facebook plans in advance, with two posts per day-creating online articles on related topics

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  INCANDESCENT Marketing

  Jan 2015 - Jan 2015

  Marketing Trainee

  Marketing research; observation-based projects such as "Pune centura!" ("Put on the seat belt!"), http://www.incandescent.ro/tag/pune-centura/, to raise awareness amongst parents on the necessity of young children wearing their safety belts while seated in moving vehicles.

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  Arctic, Beko & Grundig

  Aug 2015 - Feb 2016

  Marketing Assistant

  • verifying the implementation of tactical campaigns on retailers' sites & of product benefits• online marketing research-working possibilities with ThingWorx = creating innovative IoT & M2M applications:what they can give us, how we can contribute, how to contact them-post sale activities carried out by competition - How to Increase efficiency and customer satisfaction-visibility of a specific product subcategory• evaluation of videos in terms of sound, message, montage• verification of corrections in product categories brochures (picture, text, info, speech)• verification of notarial documents for legalizing annexes related to extending the deadlines of tactical campaigns• centralization of advertising campaigns budget• merchandising products in showroom and in offline stores• updating the communication map containing the current POSMs per item• creating and updating a record of offline stores nationwide, to offer the possibility to search for the store nearest to the buyer’s home, directly from the producer's website• creating and updating a record of online stores, with links to each product subcategory for direct access from producer's website• internal announcements• translations of texts with technical terms to English• compiling a dictionary of features• centralization and analysis of competition products display on retailers' sites• creating competition analysis of different product categories-Powepoint presentations in English-sources:competition’s own websites, social media, retailers’ websites, social media (screenshots)-photos taken in stores-summarising competitors' promotional initiatives• centralizing product sheets• writing contest briefs to advertising agencies• store visits (evaluations in Powerpoint)• online consumers’ reviews projects• copywriting-extra warranty registration completion confirmation messages-standard replies to requests for cooperation• monthly updates of Google Analytics and YouTube Analytics reports Show less

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  Carat

  Jun 2016 - Dec 2022

  Managing client relations and media planning with full campaign supervision from briefing to post buy for the entire Mondelez snacks portfolio (Barni, Belvita, Halls, Joyfills, Milka, Oreo, Poiana, San, Toblerone, Tuc);• understanding the client's needs and having an overview of the Digital activities• supervising implementation and scheduling, monitoring and adjustments• applying Google DV360 & Facebook's best practices guidelines• using DoubleVerify to track authenticity & viewability• using MightyHive for taxonomy• managing Digital budgets and Media Planning• managing an internal team of 3• keeping close contact with the creative teams to deliver optimal assets• reporting weekly and monthly financial statuses• post buy evaluations• building other presentations, study cases & trainings Show less • digital campaign planning• digital campaign pre-implementation- utm codes- collecting creatives- declaring the campaign to SATI/BRAT database• digital campaign implementation in DCM• digital campaign performance reports- supervising delivery performance, of both local publishers as well as platforms like Google Adwords, Google DBM & Business Facebook- active ongoing campaign optimizations- managing boosted posts according to calendar/schedule- monthly expenditure reports- updates to Lumina- over 2,000 online campaigns planned and monitored to date for local and global brands such as Adidas, Agricola, Alexandrion, Alro, Barbie, Boiron (Arnigel, Homeovox, Cocculine, Oscillococcinum, Sedatif), BRD, C&A, CEZ, Chanel, Clinique, Collistar, Credit Europe Bank, Darmaplant, Delma, Deutsche Bank, Doraly, Eaglemoss, Environ, E-ON, Ernst & Young, FAN Courier, Femibion, Fisher-Price, Forever 21, HP, Garom, Green Cola, iCredit, Jysk, Kellogg's, KLM, Lego, Mango, Marks & Spencer, Mastercard, Mattel, Metro, Microsoft, Minimax, Mondelez (Belvita, Milka, Oreo, Poiana, TUC) Nedelya, Noriel, Olympus, Opel, Panasonic, Philips, Pirelli, Pringles, Regio, Richter, Roca, Samsonite, Smikactiv, Takeaway, Tantum Rosa, Thomas & Friends, Topshop, Unicum, Versace, Vodafone, Whirlpool, Yasou• presentations- post-buy (post-campaign) presentations• invoicing- managing budget (re)assignments and invoicing- corrections and fixing the stagnant money flow- proofs of execution• other financial & legal documents- seasonal status update tables- statements of work and purchase orders - typing and collecting other required documents by the digital department- collecting all required documents for interim and final audits• radio campaign planning• tv campaign monitoring Show less

  • Digital Account Manager

    Nov 2020 - Dec 2022

  • Digital Media Executive

    Jun 2016 - Nov 2020
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  Dentsu Southeast Europe

  Dec 2022 - now

  Senior Digital Account Manager

  2022 CARAT Global Awards winner - Radical Collaborators category (March 2023)