Thaddeus Lesmana

Experience

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  Self-employed

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  Entrepreneur
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  P.T. ZINKPOWER Austrindo

  Oct 2019 - Feb 2020

  Maintenance Engineer Intern

  Checklist all machine in the factory that it runs as it should, helping in maintaining the machine to last longer and replacing components that has wear off.

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  GroupM

  Nov 2021 - now

  Assigned into the paid social buying team of GroupM Nexus dedicated to ULTRA (Unilever Trading) Digital Operations Unilever Indonesia Team partnering with META (Facebook, Instagram), TikTok and other platforms to deliver, monitor, optimize, and report of more than 100+ campaigns.Managing and Executing BLS Studies and A/B Testing- Responsible for planning, executing, and analyzing BLS (Brand Lift Studies) and A/B testing for Unilever brands. This involves assessing the impact of various advertising strategies and creative elements on brand performance.Media Investment Strategy- Involved in developing and implementing media investment plans for testing or special campaign projects, determining budget allocation, ad placement strategies, and targeting options.Campaign Delivery and KPI -Effectively manage campaigns and ensure they run as planned, resulting in a 99% campaign delivery rate.-Achieving 90% on ad performance KPI (Key Performance Indicators) by optimizing ad creative, targeting, and other elements to drive desired outcomes.Collaboration-Working closely with the content team and planning team to achieve specific KPIs set by the client, to ensure that the campaigns align with the overall marketing strategy. Show less

  • Social Executive

    Feb 2022 - now

  • Media Masters Management Trainee Program Batch XV

    Nov 2021 - Feb 2022