Jennifer Chen

Jennifer Chen

Art Director

Followers of Jennifer Chen986 followers
location of Jennifer ChenLondon, England, United Kingdom

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  • Timeline

  • About me

    Music Education Entrepreneur | Charity Trustee

  • Education

    • Birkbeck, University of London

      2017 - 2020
      Master of Business Administration - MBA
    • General Assembly

      2015 - 2015
      User Experience Design
    • Simon Fraser University

      1997 - 2002
      Psychology
    • Central Saint Martins, University of The Arts London

      2017 - 2020
      Master of Business Administration - MBA (Distinction)

      Proud to be part of UK's first design MBA, jointly delivered by Central Saint Martins and Birkbeck.ModulesDesign thinking | Systems, complexity and networks | Business models and strategy | Finance and governance | Entrepreneurship in action | Leadership and change | Marketing, advertising and promotion strategy | Operations and technologyDissertationBalancing Creativity and Responsibility: The role of risk management in rebranding exercises

    • Miami Ad School

      2004 - 2006
      Art Direction

      Studied at campuses in San Francisco, Hamburg, Amsterdam and London.Worked on live briefs from Jung von Matt, Grabarz & Partner, BBDO Campaign, Kolle Rebbe, Kemper Trautmann, and Lemon Scented Tea.

  • Experience

    • Ricepaper Magazine

      Jan 2003 - Apr 2004
      Art Director

      In charge of re-branding, layout, artist coordination, and print production.

    • Jung von Matt

      Jul 2005 - Sept 2005
      Art Director
    • Saatchi & Saatchi

      Oct 2005 - Dec 2005
      Art Director
    • SPRINGER & JACOBY GmbH

      Jan 2006 - Mar 2006
      Art Director
    • 20:20 London

      Jan 2007 - Jan 2008
      Art Director

      Sole accountability for concept creation, artwork, strategy, press release writing, art buying, and pitching. Won pitches for Sony PlayStation, Isuzu, Channel Five, GAME, V Water, Pafilia and Central Office of Information.

    • Freelance

      Feb 2008 - Feb 2010
      Art Director

      Worked for London’s top agencies: Tribal DDB, Havas, Iris Worldwide, Dare, Poke, Agency Republic, and more.

    • Ogilvy & Mather

      Feb 2010 - Oct 2011
      Art Director
    • WowMum

      Mar 2012 - Oct 2015
      Co-Founder

      Creator of a data-rich, location-based, digital solution for parents to find family-friendly destinations

    • Girl Effect

      Jan 2014 - Jan 2014
      Senior Brand Designer
    • Jennifer Chen

      Nov 2014 - now
      Design Director

      Built an outstanding reputation with key accounts including Sainsbury’s, YouTube and Compare the Market working with startups, non-profits, and agencies including Gravity Road, Havas, Elvis, and Publicis Healthcare.• Engaged with senior decision-makers to articulate a core strategic vision for creative output• Led the design of guidelines for business-critical social media campaigns • Carried out digital ethnography and undertook competitor analysis• Devised wireframes and interface design for responsive websites to align UI/UX with business objectives• Chief creative and project manager for all design and animation assets - pitched concepts to marketing directors of leading brands including Compare the Market and YouTube Show less

    • Gravity Road

      May 2016 - Nov 2018
      Design Director

      Developing social media campaign design guidelines, managing creative output, recommending user experience improvements, devising wireframes and interface design for responsive websites, presentation deck-building.Key clients: YouTube, Sainsbury’s, Compare the Market, Boots, Captain Morgan, Pitch @ Palace

    • Heritage Crafts Association

      Apr 2019 - now
      Marketing Trustee
    • The RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce)

      Jul 2020 - now
      Fellow
    • Fugue Children's Music 賦格兒童音樂文化事業

      Sept 2021 - now
      Founder | Artistic Director

      We want to bring magical musical moments to families through vibrant storytelling, engaging sensory activities, and most importantly — live classical music. Teaming up with orchestra musicians, child development experts, composers, and children’s theatre actors, we take children on a voyage of musical discovery.賦格以「灌溉孩子與生賦予的音樂人格」為願景,串連交響樂團演奏家、兒童發展專家、跨領域作曲家、兒童劇團演員,結合生動故事講述、活潑肢體律動、管弦樂零距離體驗,帶來國內首見的兒童古典樂沈浸體驗,目前已完成17個微型音樂劇IP,在音樂家的 live 演奏中,讓孩子真實感受音樂的美好與遼闊,引領家庭親近藝術。我們在台北愛樂暨梅哲音樂文化館、臺中國家歌劇院、衛武營國家藝術文化中心固定授課,培育聽覺美感,期許下一代的台灣孩子出入音樂殿堂有如自家廳堂,接觸藝術文化就像呼吸喝水一樣自然。 Show less

  • Licenses & Certifications

    • Adobe Certified Expert - Photoshop

      Adobe
    • Professional Skills for International Business

      University of London
      Aug 2017
      View certificate certificate
    • Enterprise Design Thinking, Practitioner

      IBM
      Aug 2020
      View certificate certificate
    • PRINCE2® Foundation Certificate in Project Management

      AXELOS Global Best Practice
      Jul 2020
  • Honors & Awards

    • Awarded to Jennifer Chen
      Bronze, Best Use of Ambient: Large Scale, Eurobest Eurobest
    • Awarded to Jennifer Chen
      Bronze, Kommunikation im Raum, Art Director's Club Germany Art Director's Club Germany
    • Awarded to Jennifer Chen
      Gold, Environmental Design, Art Director's Club Europe Art Director's Club Europe
    • Awarded to Jennifer Chen
      Gold, Guerilla/Alternative Media, AME Awards AME Awards
    • Awarded to Jennifer Chen
      Shortlist, Innovative Media, Clio Awards Clio Awards
    • Awarded to Jennifer Chen
      Silver, Sponsorship, New York Festivals New York Festivals
  • Volunteer Experience

    • Marketing Mentor

      Issued by Fast Forward London on Mar 2020
      Fast Forward LondonAssociated with Jennifer Chen
    • Host

      Issued by Refugees at Home on Jul 2020
      Refugees at HomeAssociated with Jennifer Chen
    • Graphic Designer

      Issued by United Nations ESCAP on Aug 2020
      United Nations ESCAPAssociated with Jennifer Chen
    • Designer

      Issued by UNDP on Jul 2020
      UNDPAssociated with Jennifer Chen
    • Graphic Designer

      Issued by UNODC on Jun 2017
      UNODCAssociated with Jennifer Chen
    • Web Designer

      Issued by UN-Habitat (United Nations Human Settlements Programme) on Jul 2017
      UN-Habitat (United Nations Human Settlements Programme)Associated with Jennifer Chen
    • Graphic Designer

      Issued by United Nations Volunteers on Jun 2017
      United Nations VolunteersAssociated with Jennifer Chen