
Jennifer Chen
Art Director

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About me
Music Education Entrepreneur | Charity Trustee
Education

Birkbeck, University of London
2017 - 2020Master of Business Administration - MBA
General Assembly
2015 - 2015User Experience Design
Simon Fraser University
1997 - 2002Psychology
Central Saint Martins, University of The Arts London
2017 - 2020Master of Business Administration - MBA (Distinction)Proud to be part of UK's first design MBA, jointly delivered by Central Saint Martins and Birkbeck.ModulesDesign thinking | Systems, complexity and networks | Business models and strategy | Finance and governance | Entrepreneurship in action | Leadership and change | Marketing, advertising and promotion strategy | Operations and technologyDissertationBalancing Creativity and Responsibility: The role of risk management in rebranding exercises

Miami Ad School
2004 - 2006Art DirectionStudied at campuses in San Francisco, Hamburg, Amsterdam and London.Worked on live briefs from Jung von Matt, Grabarz & Partner, BBDO Campaign, Kolle Rebbe, Kemper Trautmann, and Lemon Scented Tea.
Experience

Ricepaper Magazine
Jan 2003 - Apr 2004Art DirectorIn charge of re-branding, layout, artist coordination, and print production.

Jung von Matt
Jul 2005 - Sept 2005Art Director
Saatchi & Saatchi
Oct 2005 - Dec 2005Art Director
SPRINGER & JACOBY GmbH
Jan 2006 - Mar 2006Art Director
20:20 London
Jan 2007 - Jan 2008Art DirectorSole accountability for concept creation, artwork, strategy, press release writing, art buying, and pitching. Won pitches for Sony PlayStation, Isuzu, Channel Five, GAME, V Water, Pafilia and Central Office of Information.

Freelance
Feb 2008 - Feb 2010Art DirectorWorked for London’s top agencies: Tribal DDB, Havas, Iris Worldwide, Dare, Poke, Agency Republic, and more.

Ogilvy & Mather
Feb 2010 - Oct 2011Art Director
WowMum
Mar 2012 - Oct 2015Co-FounderCreator of a data-rich, location-based, digital solution for parents to find family-friendly destinations

Girl Effect
Jan 2014 - Jan 2014Senior Brand Designer
Jennifer Chen
Nov 2014 - nowDesign DirectorBuilt an outstanding reputation with key accounts including Sainsbury’s, YouTube and Compare the Market working with startups, non-profits, and agencies including Gravity Road, Havas, Elvis, and Publicis Healthcare.• Engaged with senior decision-makers to articulate a core strategic vision for creative output• Led the design of guidelines for business-critical social media campaigns • Carried out digital ethnography and undertook competitor analysis• Devised wireframes and interface design for responsive websites to align UI/UX with business objectives• Chief creative and project manager for all design and animation assets - pitched concepts to marketing directors of leading brands including Compare the Market and YouTube Show less

Gravity Road
May 2016 - Nov 2018Design DirectorDeveloping social media campaign design guidelines, managing creative output, recommending user experience improvements, devising wireframes and interface design for responsive websites, presentation deck-building.Key clients: YouTube, Sainsbury’s, Compare the Market, Boots, Captain Morgan, Pitch @ Palace

Heritage Crafts Association
Apr 2019 - nowMarketing Trustee.webp)
The RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce)
Jul 2020 - nowFellow
Fugue Children's Music 賦格兒童音樂文化事業
Sept 2021 - nowFounder | Artistic DirectorWe want to bring magical musical moments to families through vibrant storytelling, engaging sensory activities, and most importantly — live classical music. Teaming up with orchestra musicians, child development experts, composers, and children’s theatre actors, we take children on a voyage of musical discovery.賦格以「灌溉孩子與生賦予的音樂人格」為願景,串連交響樂團演奏家、兒童發展專家、跨領域作曲家、兒童劇團演員,結合生動故事講述、活潑肢體律動、管弦樂零距離體驗,帶來國內首見的兒童古典樂沈浸體驗,目前已完成17個微型音樂劇IP,在音樂家的 live 演奏中,讓孩子真實感受音樂的美好與遼闊,引領家庭親近藝術。我們在台北愛樂暨梅哲音樂文化館、臺中國家歌劇院、衛武營國家藝術文化中心固定授課,培育聽覺美感,期許下一代的台灣孩子出入音樂殿堂有如自家廳堂,接觸藝術文化就像呼吸喝水一樣自然。 Show less
Licenses & Certifications

Adobe Certified Expert - Photoshop
Adobe- View certificate

Professional Skills for International Business
University of LondonAug 2017 - View certificate

Enterprise Design Thinking, Practitioner
IBMAug 2020 
PRINCE2® Foundation Certificate in Project Management
AXELOS Global Best PracticeJul 2020
Honors & Awards
- Awarded to Jennifer ChenBronze, Best Use of Ambient: Large Scale, Eurobest Eurobest
- Awarded to Jennifer ChenBronze, Kommunikation im Raum, Art Director's Club Germany Art Director's Club Germany
- Awarded to Jennifer ChenGold, Environmental Design, Art Director's Club Europe Art Director's Club Europe
- Awarded to Jennifer ChenGold, Guerilla/Alternative Media, AME Awards AME Awards
- Awarded to Jennifer ChenShortlist, Innovative Media, Clio Awards Clio Awards
- Awarded to Jennifer ChenSilver, Sponsorship, New York Festivals New York Festivals
Volunteer Experience
Marketing Mentor
Issued by Fast Forward London on Mar 2020
Associated with Jennifer ChenHost
Issued by Refugees at Home on Jul 2020
Associated with Jennifer ChenGraphic Designer
Issued by United Nations ESCAP on Aug 2020
Associated with Jennifer ChenDesigner
Issued by UNDP on Jul 2020
Associated with Jennifer ChenGraphic Designer
Issued by UNODC on Jun 2017
Associated with Jennifer ChenWeb Designer
Issued by UN-Habitat (United Nations Human Settlements Programme) on Jul 2017
Associated with Jennifer ChenGraphic Designer
Issued by United Nations Volunteers on Jun 2017
Associated with Jennifer Chen
Languages
- enEnglish
- chChinese
- jaJapanese
- frFrench
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