
Sarah Dillard
Hostess/Server

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About me
Content Data Analyst | Product Marketing Manager | Copywriter | Marketing Specialist
Education

Robert Paul Academy of Cosmetology Arts & Sciences
2012 - 2014License Cosmetology and Related Personal Grooming Services
Towson University
2013 - 2017Bachelor's of Fine Arts Mass Communication/Media StudiesDean’s List Spring 2014, 2015, 2016; Fall 2014, 2015GPA 3.56
Experience

P.F. Chang's China Bistro Inc.
Apr 2012 - Jul 2015Hostess/Server
BJ's Restaurants, Inc.
Jul 2015 - Jun 2016Bartender/Server
REFUGEE YOUTH PROJECT
Feb 2016 - Jun 2016Social Media and Marketing ManagerI volunteered as the social media manager for this nonprofit organization. I developed a campaign to promote its social enterprise, created and managed an ongoing content calendar, and served as a liaison between events/happenings within the company and the key publics.

Barracuda's Locust Point Tavern
Mar 2016 - Jun 2017Bartender/Server
Gunpowder Lodge
Aug 2016 - Jun 2017BartenderWorking in the restaurant industry for several years, I excelled at working in high pressure, fast paced environments, developed standout teamwork skills, and carried out company fundamentals and values in order to best represent the brand for which I worked at any given time.

St. Joseph's Convent
Jun 2017 - Mar 2018English Second Language Teacher• Gained invaluable experience in navigating the variances between Eastern and Western lifestyles and business models• Participated in and led several weekend long English camps that amplified student learning as well as my own personal development• Crafted lesson plans to successfully assess and close knowledge gaps in the classroom

Comdata
Feb 2019 - Jul 2019Sales Development Specialist• Sold financial services to major companies with customized sales techniques that ensured client retention & significantly exceeded sales quota on a consistent basis• Collaborated with teammates to identify the best practices of how to pitch the product based on industry and clientele• Handled rejection and used rebuttals as an opportunity to improve moving forward

ENTITY MAG
Jul 2019 - Aug 2019Digital Media & Writing Intern• Completed rigorous training in SEO, digital PR/linkbacks, social media packaging,and article writing for a digital space• Wrote articles using WordPress that were published to the ENTITY Mag website • Attended networking events and seminars with industry professionals

UNATION
Sept 2019 - Nov 2024-Directed a team of 5+ product developers on UI/UX optimization from inception to deployment, leading to 45+ enhancements launched in 21 months across web and app, adhering to deadlines set by leadership team-Collaborated with senior stakeholders to identify and execute specific platform improvements to attract a top client, resulting in a confirmed partnership with a major league sports team expected to drive 200,000 new users to our app in August 2024- Managed 2 graphic designers to update our branding and implement consistency across the platform, assisting in the attraction of a record number of 166,057 weekly users to our website in June 2024- Maintained internal communications to advise marketing team members on how to best utilize product advancements to supplement business goals as well as facilitate a cross-departmental feedback loop Show less
Product Marketing Manager
Jul 2022 - Nov 2024Regional Lead
Jan 2021 - Jul 2022UNATION's Nashville City Manager
Sept 2019 - Jan 2021

ILoveKickboxing
Apr 2022 - Oct 2023Copywriter & Marketing Generalist- Wrote and developed company’s Brand Voice Book, leading to it being upheld as the brand standard for all communication both internally and externally across marketing channels, including email, text, and social media- Mastered Klaviyo to build evergreen and seasonal email campaigns resulting in an average 4% CTR, 1.4% above industry standards- Hosted 1:1 social media and marketing training with 8 franchisee owners, focused on increasing brand awareness, lead conversion, and member retention Show less

Lovetovisit.com
Nov 2024 - nowContent Data Analyst
Licenses & Certifications

Graphic Design: Level One
ENTITY MAGAug 2019
TESOL
XploreAsiaJul 2017
SEO Certified: Level One
ENTITY MAGAug 2019
Honors & Awards
- Awarded to Sarah DillardMCCS Outstanding Senior Award - Apr 2017
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