Cassandra Shuck, Ph.D.

Experience

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  10x Digital Inc (Former RYP Marketing)

  Jan 2007 - Jan 2010

  Social Media, SEM & Public Relations Coordinator

  • Developed, deployed and managed content and applications for multiple social media portals for various companies and government contracts• Focused efforts on lead generation, brand awareness, and product / cause promotion• Compiled and published regular reports discussing techniques for blending social media with traditional online marketing such as PPC, SEO, SEM, and link building• Conceived and implemented PPC strategy for Google AdWords, Yahoo!, Microsoft Bing, Facebook, and LinkedIn Show less

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  Hampton University

  Jan 2009 - Jan 2010

  Digital Logistics & New Projects Coordinator

  • Overhauled the restructuring of all departmental archives and preceding curriculum; created and executed methods for all future work and student records to be filed efficiently• Corresponded on a regular basis with students and faculty concerning all forms of technology; Blackboard Interactive Classroom, Student Portal, Email and remote library access• Organized and monitored all logistics of an 8,000+ attended an annual conference; established a strategic plan for altering the registration process from mailers to digital – successfully implemented in September of 2011 Show less

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  Dominion Enterprises

  Jan 2010 - Jan 2012

  Social Community & SEO Manager

  • Regularly delivered keynote speeches on social media and Internet marketing to encourage potential sales clients to consider opportunities for increasing marketing reach• Championed successful effort to transition the company from 100% print to 80% digital advertising• Boosted social media presence substantially, strengthening interactions by 10,014%, and increasing website traffic by more than 20% over ten months• Triggered average of $15K+ in monthly ROI savings for social media

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  Internal Alchemy LLC

  Nov 2011 - now

  Founder & Resident Shaman

  Welcome to a new paradigm of business empowerment! As a passionate advocate for holistic well-being and entrepreneurial success, I'm here to guide you on a transformative journey of self-discovery and business expansion. At the intersection of intuition, energy work, and conscious decision-making lies the key to unlocking your full potential as an entrepreneur. Through personalized coaching and innovative strategies, I empower visionaries like you to transcend limitations, navigate uncertainty, and achieve sustainable growth. Just as Aligned Social revolutionizes social media by prioritizing mental health, I believe in reshaping the entrepreneurial landscape by nurturing both professional excellence and personal fulfillment. Together, we'll harness the power of alignment and authenticity to propel your business to new heights, while cultivating a deeper connection with your true self. Success isn't just about financial gains—it's about living in alignment with your purpose and values. Ready to align your business with your soul's calling and experience true abundance? Let's connect and embark on a journey of holistic growth, where business success and spiritual awakening go hand in hand. Show less

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  Frontpoint

  Jan 2012 - Jan 2013

  Director of Social Media & Online Reputation

  • Developed strategy and proposed advanced solutions for ongoing reputation and brand-messaging issues. Monitored online reputation and addressed high-visibility customer issues• Planned and coordinated marketing campaigns and strategy, including all social, digital, and mobile channels• Directed Online Reputation Management team in developing and updating processes and procedures for addressing public issues posted on social media channels within 1-2 business hours• Integral in developing, updating, and executing social media strategy, policies, and framework• Performed extensive content and search engine optimization (SEO) management, including identifying and investigating new topics and monitoring trends in social media tools to maximize social media presence Show less

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  Volkswagen of America, Inc

  Jan 2013 - Jan 2014

  Digital Strategy Director

  • Responsible for leading various aspects of marketing for the Volkswagen brand in the United States, including brand strategy, marketing communications, websites and applications, digital/social media, experiential marketing, auto shows, and motorsports• Deployed cutting-edge real-time Twitter activation during the World Cup for marketing Volkswagen nationwide• Responsible for the content and continuity on all social media channels; Facebook, Twitter, Periscope, and Instagram

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  Charlotte Motor Speedway

  Jan 2014 - Jan 2015

  Senior Director of Digital Marketing

  • Key participant in designing and launching a new iTunes and Android mobile app integrated with Ticket Master• Drove revitalization of the email marketing department to focus on targeted and nurtured emails; increased email click-through rate (CTR) by 8% while decreased email volume by 50%• Steered design and deployment of customer relationship management (CRM) system that integrated data feeds from all eight Speedway Motorsports tracks• Conceptualized and implemented the strategy for managing Charlotte Motor Speedway's social media channels• Introduced an innovative program that enabled corporate sales staff to sell digital and social assets to sponsors Show less

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  Tola Digital

  Sept 2014 - Jan 2024

  Founder & CEO

  Tola Marketing works on the day-to-day marketing and management needs of your business to give you back valuable time for you to focus on tasks that fuel your purpose. Our highly specialized marketing team is the bridge between your passion, purpose, and profit.

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  Milkin' Cookie

  Dec 2017 - Apr 2022

  Founder

  Boutique lactation support cookie company helping mom's around the United States produce a higher quality and quantity of milk. Sold in April of 2022.

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  Aligned Social

  Jan 2022 - now

  Co-Founder & Senior Advisor

  Introducing Aligned Social, a revolutionary social media platform that places mental health at the forefront. Research indicates a concerning correlation between excessive social media usage and depressive symptoms across demographics (Source: Cureus). Despite this, traditional platforms remain the norm in our daily lives, lacking viable alternatives. But now, a new era has dawned. It's time to reimagine social media and empower individuals to prioritize their well-being. Join us as we usher in a transformative era of digital connectivity, where mental health takes center stage. Show less

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  WellTech AI

  Jan 2023 - now

  Co-Founder & Senior Advisor

  At WellTech AI, I contribute to pioneering AI-driven methodologies that enhance digital wellness through advanced natural language processing (NLP) and machine learning models. Our innovative Wellness Index, grounded in over 30 years of clinical psychological data, serves as the cornerstone for evaluating content based on various wellness indicators. By integrating reinforcement learning algorithms, we ensure our system adapts dynamically to evolving content landscapes. Our platform uniquely combines the precision of Language and Machine (LLMs) algorithms with the nuanced insights of human evaluators, delivering a comprehensive and multifaceted assessment of content. This approach empowers users with actionable insights to foster digital wellness and promote positive online experiences. Show less