Linda Muscatell

Experience

• 

  Waters Corporation

  Jan 1989 - Jan 1994

  Presales Marketing

  Started position as a co-op employee while in high school. Data entry for bounce back cards and tradeshow responses for capture in customer relationship management system

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  Millipore Corporation

  Jan 1994 - Jan 1996

  Presales Marketing

  Data entry for bounce back cards and tradeshow responses for capture in customer relationship management system

• 

  Waters Corporation

  Jan 1996 - Jul 2023

  Managed team of marketing communications specialists providing support for marketing driven events, and campaigns to effectively drive Waters business in North & Latin America in accordance with Waters corporate branding guidelines. I guided teams transition from producing predominantly in-person seminar event collateral to all digital events during the Covid-19 pandemic. Brought in the use of Zoom Meetings and Webinars to accommodate the need to replace various in-person seminars with a digital means to keep in contact with our customers. Created workflow process to achieve the ‘new way’ of working, I created intake process for all project requests my team and I received utilizing SmartSheet. Assisted the Marketing Operations team with transition to Marketo from Adobe Campaign, providing Americas regional point of view of what is needed within the transition while also assisting the Customer Platform team with transition from SAP to Salesforce. I was a hands-on manager assisting in developing marketing collateral, landing pages and other assets to support demand generation efforts. This included retrieving segmented target lists via Salesforce and ensured responses were entered into the sales funnel via campaigns for further nurturing. I also set up and ran technical webinar series utilizing ON24, Zoom Meetings and Webinars. I worked closely with senior marketing managers, sales and service management teams, Global Demand Generation, and colleagues across the company to align the marketing communications needs and requirements of the business to achieve Waters corporate goals. Show less Managed team of marketing communications specialists to provide support for marketing driven events, and campaigns to effectively drive Waters business in North & Latin America in accordance with Waters corporate branding guidelines.Worked closely with senior marketing managers, sales and service management teams, worldwide marketing service, and colleagues across the company to align the marketing communications needs and requirements of the business to achieve Waters corporate goals.Hands-on manager assisting in developing marketing collateral, landing pages and other assets to support demand generation efforts. Assisted in creating targeted emails via Adobe CampaignUtilized Adobe applications such as InDesign, Photoshop and Dreamweaver to create collateral.Provided segmented target lists via our CRM system and ensured responses were entered into the sales funnel for further nurturing. Set up and ran technical webinar series utilizing ON24. Show less o administrative tasks for America Field Marketing Director. Started the Americas Field driven marketing events process to assist the marketing team and the sales teams with their local seminars. o Developed marketing collateral, landing pages and other assets to support demand generation efforts. o Utilized applications such Microsoft Word, and Publisher to create collateral.o Utilized external print vendor for the printing and mailing of seminar invitations.o Managed the in-person seminar registration process via fax and voicemail registration system.o administrative duties to the Americas Field Marketing team – calendaring, faxing, printing and copying documents needed. Show less

  • Americas Demand Generation Manager

    Feb 2019 - Jul 2023

  • Americas Marketing Communications Manager

    Feb 2017 - Feb 2019

  • Americas Marketing Communications Specialist

    Jan 2010 - Jul 2017

  • Administrative Assistant/Seminar Coordinator

    Jan 2002 - Jan 2010

  • Service Plans Coordinator

    Jan 1999 - Jan 2002

  • Service Parts Expeditor

    Jan 1996 - Jan 1999
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  Unemployed at this time

  Jul 2023 - Feb 2024

  Exploring new opportunities
• 

  IPG Photonics

  Feb 2024 - now

  Marketing Manager