Natalie Mbogo

Experience

• 

  Namaste Laboratories, LLC

  May 2009 - Aug 2009

  Public Relations Coordinator Intern

  - Recommended strategy for Gen X consumers; wrote press releases, articles, and feature stories- Ran Facebook fan page with over 1,000 followers; managed “My” Organic Root Stimulator Contestassembling and selecting contestants and finalists- Created national symposium expo floor plans and trade show recommendations

• 

  Chevrolet Campus Promotions

  Jan 2011 - May 2011

  Department Head of Advertising Intern

  - Increased awareness and likeability of Chevrolet 2011 Cruze, Camaro, and Equinox models among Generation Y consumers- Lead account managing and creative planning research by extracting CMI and RMI “Millennial/Gen Y” data for client’s vision- Advised and oversaw 3 departments - including creative, primary research and media planning as well as develop advertising media contacts- Generated 69,450 impressions through advertising and public relations efforts on a $3,000 budget

• 

  EdVenture Partners

  Dec 2011 - May 2013

  Account Coordinator

  • Managed 15 Gen Y marketing campaigns for Fortune 500 companies across several industries including Honda, AT&T and ANGA (America’s National Gas Alliance). • Responsible for meaningful analysis of research data from surveys of approximately 30,000 target consumers. • Increased brand and product recognition among Gen Y consumers in target market by 3% - 10% for respective campaigns; increased purchase consideration (where applicable) and altered brand association to reflect key consumer insights. • Generated more than 15 million impressions through social media, print and digital advertisements, PR and events on a $45,000 budget. Show less

• 

  PISIDIA Europe

  Jun 2013 - Sept 2015

  Marketing Manager

  • Responsible for the strategy, budget and execution of owned, earned and paid media campaigns across various digital channels including brand website, Facebook, Twitter, Instagram, YouTube, Tumblr and Google+.• Spearheaded re-branding strategy that lead to PISIDIA Europe taking over brand strategy for PISIDIA Global.• Worked closely with product development to ensure products and services met market needs. • Supported successful partnerships with key industry influencers.• Directed global social media and digital marketing strategy including branding, audience development, customer loyalty, content, distribution, engagement and traffic (in-store and online)• Defined and implemented progressive online marketing initiatives including a mix of search engine optimization, email, search engine marketing, behavioral targeting, social, engagement, display advertising and other emerging interactive media.• Managed a team of marketing associates to develop and execute initiatives that supported the overall digital marketing strategy.• Measured and analyzed campaign and channel metrics with the goal of adjusting tactics to optimize traffic, conversion rates and overall performance while leveraging insights to identify opportunities for improvement and rationale for business decision making. Show less

• 

  Morrow Lane

  Jan 2014 - Jan 2015

  Marketing Consultant

  • Responsible for strategy and management, support and execution of digital marketing strategy initiatives, including field support, for Microsoft, RISE New York (Barclays accelerator), Patrick McMullan Co., LSTN Headphones, and RoomZoom.• Oversaw strategy and digital marketing and advertising campaigns in support of client KPIs and defined acquisitions strategy, across various digital channels including brand website, Facebook, Twitter, Instagram, YouTube, Tumblr and Google+.• Managed a team of social media associates, social creative and copywriters, community managers and analysts to help deliver best-in-class social marketing programs for clients.• Managed digital dashboard creation, KPI definition and alignment, and created weekly project reports for performance and learnings for client stakeholders and upper management.Examples of successes:- Increased Twitter avg. daily Click Links by 1.2X and avg. daily RTs by .9X for MSFT social. - Re-strategized PMC social leading to an Instagram Engagement Rate increase of 2.6%.- Increased LSTN’s Cart-to-Purchase rate by 9% and overall Site Conversions by 1%.- Implemented email campaigns for PMC that increased Open Rate by 3% and CTR by 1%.- Increased ROI Google Shopping campaign by +1.5X, AdRoll by +1.6X, and AdWords by +1.77X for BigropNYC. Show less

• 

  Horizon Media

  Sept 2015 - Sept 2016

  Manager, Social Influence

  • Strategize social campaigns including platform prioritization, creative development, paid media, influencer marketing, social listening and analytics for clients across CPG, retail and entertainment verticals.• Responsible for supporting current client roster, new business development, and profitability of the influencer marketing division for NYC.• Leads internal conversations surrounding relevant social media trends, platforms, partners and opportunities to ensure social thinking is integrated into larger digital media plans.• Leads post campaign analyses to report on the value of social media activations through qualitative and quantitative analysis including brand lift studies, purchase intent and sentiment in addition to traditional media metrics (impressions, reach, frequency, engagement). Show less

• 

  The Media Kitchen

  Sept 2016 - Sept 2017

  Senior Strategist & Head of Paid Social for VS PINK and Lane Bryant
• 

  FACTORY PR

  Sept 2017 - May 2019

  Director of Digital
• 

  EvolveMKD

  Jun 2019 - Sept 2019

  AVP, Digital
• 

  Freelance

  Sept 2019 - Oct 2021

  Senior Consultant
• 

  Untapped Ventures

  Oct 2021 - Jun 2023

  Strategy Director
• 

  VYTAL

  Jun 2023 - now

  Co-Founder