Experience

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  Mobile arts

  Jan 2021 - Jan 2024

  ▪︎Coaching, training, and supervising and managing groups of Media Buyers▪ Planning digital marketing campaigns, including web, SEM, email, social Media and display advertising ▪ Creating & optimizing High Budget campaigns across the digital landscape Facebook , Google ads , Tiktok ads , Bigo ads , Snapchat ▪ Lunch A/B testing campaigns & landing page optimization ▪ Creating plans and strategies for the team to meet the KPI ▪ Explore and search for new traffic sources ▪ Collaborating with internal teams to create landing pages and optimize user Experience ▪Manage high budget campaigns and working to maximize the ROI ▪ collaborating with agencies and other vendor partners Meno dettagli Responsible of developing, implementing,tracking and optimizing our digital marketing campaigns across all digital channels.▪ Planning digital marketing campaigns, including web, SEO/SEM, email, socialmedia and display advertising▪ Creating & optimizing High Budget campaigns across the digital landscapeFacebook , Google ads , Tiktok ads , Bigo ads , Snapchat▪ Performing A/B testing & ROI optimization▪ Possessing strong grasp of current marketing tools and strategies▪ Able to lead integrated digital marketing campaigns from concept to execution▪ Measuring and reporting performance of all digital marketing campaigns, andassessing against goals (ROI and KPIs)▪ Identifying trends and insights, and optimizing spend and performance based onthe insights▪ Brainstorming new and creative growth strategies▪ Planning, executing, and measuring experiments and conversion tests▪ Collaborating with internal teams to create landing pages and optimize userexperience▪ Utilizing strong analytical ability to evaluate end-to-end customer experienceacross multiple channels and customer touch points▪ Instrumenting conversion points and optimize user funnels▪ Collaborating with agencies and other vendor partners▪ Evaluating emerging technologies▪ Providing thought leadership and perspective for adoption where appropriate Meno dettagli Focus on marketing actions to drive customer acquisition for mobile products. Responsible for advertising on performance UA channels and optimizing to reach the target return on investment.*Plan, execute, and analyze user acquisition campaigns across performance UA channels*Optimize campaigns based on ROAS and LTV to yield the greatest ROI.*Manage and Run Campaigns with High budget.*User Acquisition specialistExpert in CPA , CPI , CPC ■Platforms :TikTok AdsGoogle AdwordBigo AdsFacebook Ads Meno dettagli

  • Performance Marketing Team leader

    Apr 2023 - Jan 2024

  • Senior Performance Marketing Specialist - Unit Supervisor

    Jan 2022 - Jan 2024

  • Media Buyer

    Jan 2021 - Jan 2022
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  Media digital group

  Jan 2025 - now

  Senior media buyer