Experience

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  Brand on demand

  Apr 2010 - May 2010

  Project assistant (internship)

  • Prepared the reports, planning lists, sequence guides, scripts, meal grids and parade routes for the GMA-Luzon, Visayas, and Mindanao culminating activities• Supervised the game booths and assisted in the programs for the barangay activations• Coordinated with the talent artists, contestants, and suppliers from all over GMA-Luzon for the Kraft Tang’s Fruitas De Mayo GMA-Luzon Culminating Activity.

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  Ykk philippines, inc.

  Dec 2010 - Mar 2013

  Marketing officer

  • Spearheaded all marketing activities of YKK Philippines, Inc.• Liaised communications between YKK Holding Asia, Pte. Ltd. (YHA) and YKK Philippines, Inc.• Prepared monthly consolidated sales reports for YKK Philippines, YHA, and YKK Japan and conducted annual customer satisfaction and market surveysNotable Projects:• Your s’Kool Kiosk: Zipper Mo, Sagot Ko CSR Project (2012) – Conceptualized and led the team in implementing free zipper repair booths in four pilot public schools in Batangas. The project went well above its target of participants, achieving 120% of foot traffic.• Just For Kicks, YKK Kids Football Clinic (in partnership with Fundación Real Madrid) (2012) – Liaised with various parties (YHA, Tuloy sa Don Bosco Foundation, and partner suppliers), and took charge of implementation including all logistics in the country. As it was the first time that Real Madrid was in the Philippines for a clinic, the event was well covered above the line. Over 240 underprivileged children from Tuloy sa Don Bosco were invited and participated in the 2-day affair. Show less

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  Mccann worldgroup

  Mar 2013 - Mar 2016

  Senior account manager

  • Handled project management and client servicing for several major accounts under MRM//McCann Manila such as Philippine Airlines, NESCAFÉ, and certain brands under United Laboratories namely, Ceelin, Enervon, and Conzace• Contributed in the increased stake of MRM//McCann Manila in United Laboratories, from 1 to 3 brands in less than a year and effectively doubling the gross revenue contribution of the account for agencyNotable Projects:• NESCAFÉ Cappuccino Grand Central (2015) – Was one of the accounts leads for the creation of a Steampunkthemed video with each frame composed of cinemagraph artworks. The campaign yielded increased Brand Health Metrics as proven by research company Millward-Brown, surpassed industry benchmarks of view-through-rate on Youtube and Facebook, and received astounding engagement and audience feedback as monitored through Radian 6 and Social Media Analytics.• NESCAFÉ GOLD Grand Getaway Promo (2014) – Led the digital team in conceptualizing and implementing a sales promotion for NESCAFE Gold. The campaign was promoted above the line (in partnership with Zenith Optimedia) and used both mobile (SMS based) and microsite as platforms for gathering entries.• Ceelin No Excuses (2014) – Finalist, 8th Boomerang Awards – Led the digital team in creating a Facebook content-based campaign for Ceelin Plus. By highlighting four common illnesses that can affect children’s growth, the campaign was able to generate awareness for the brand and drill down the new reason to believe of the product. The campaign was able to significantly increase the fan base from 30,000 to 100,000 and sustain the engagement rate (29%) of the Facebook fan page with minimal digital media budget. Show less

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  Nissan motor corporation

  Mar 2016 - Apr 2020

  PRECISION MARKETING (April 2019 - April 2020)• Governed the Precision Marketing pillar within Customer Power 2020, Nissan’s mid-term strategy toward 2022 for Marketing and Sales functions across the globe• Tracked market progress and implementation of the Precision Marketing framework across Nissan’s twenty major marketsFIXED MARKETING INVESTMENT (FMI) MANAGEMENT (May 2018 - March 2019)• Handled the global and regional FMI management for Nissan’s major markets such as North America, Latin America, Asia & Oceania, Middle East, and Infiniti • Conducted BP and Quarterly FMI review by leading and guiding regional M&S teams for proposal development through the MIDAS system, Nissan’s proprietary tool for Global FMI management Show less • Championed over-all digital strategy and implementation of Nissan Philippines• Worked with Digital Creative agency to plan, develop, and execute Digital and Social campaigns or efforts• Worked with Media agency to plan and implement Digital Marketing efforts in platforms that will best achieve KPIs• Monitored and developed reports regarding Digital Performance to analyze and recommend solutions for effectiveness/efficiency• Managed total digital budget (49% of total media budget) Notable Project:• Digital #1 - Tasked to drive digital’s direction in the NPI marketing mix. The project resulted in over-all improvement of digital strategies and digital presence vs. competitors. In the first year with the company, the project was able to garner a 41% increase in website visits and was able to improve the digital spend cost efficiency by 37%. The following year, there was a 126% increase (as of Dec 2017) in online leads vs full year FY16. Show less

  • Staff, Global Brand Engagement

    May 2018 - Apr 2020

  • Digital Marketing and Analytics Specialist

    Mar 2016 - Apr 2018
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  Infiniti motor company

  May 2020 - Jun 2023

  • Developed and conceptualized Community strategy as part of Global Customer Experience’s Membership long-term plan• Led Community global roll-out and implementation planning in INFINITI marketsNotable Project:INFINITI Community Strategy (2022) – Developed Community strategy and benefits for Global Customer Experience’s long-term plan. Community is a cornerstone of INFINITI’s Total Membership Experience which aims to create brand advocates, increase customer lifetime value, and improve loyalty. Proof of concept activities launched in INFINITI’s major markets. Show less • Championed Precision Marketing strategy, projects, and implementation in INFINITI and was responsible for global Media agency and global joint business partners (Google, Facebook, Twitter) management • Supported global leadership Sales and Marketing monthly meetings and marketing transformation projects (purchase funnel, KPI management, loyalty drivers, etc.)Notable Project:INFINITI Audience Framework (2020) – Led the development and implementation of INFINITI’s Audience Framework which aimed to guide markets on how to identify new audience clusters within the consumer journey and utilize the audience data to create creative and media strategies. The project standardized audience strategy across markets and per model, in preparation for All-New QX55 and QX60 launches. Show less

  • Assistant Manager, New Business Development

    Apr 2023 - Jun 2023

  • Team Lead, New Business Development

    Jul 2022 - Mar 2023

  • Team Lead, Precision Marketing

    May 2020 - Jun 2022
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  Nissan motor corporation

  Jun 2023 - now

  • Champions the strategic planning, development, implementation, optimization, and governance of Precision Marketing and Digital Customer Experience in Nissan Philippines, Inc.• Oversees Fixed Marketing Investment (FMI), digital media, and media agency management• Market PMO for Global Nissan Customer Experience initiatives

  • Senior Manager (Acting Capacity), Digital Marketing

    Apr 2024 - now

  • Manager, Digital Marketing

    Jun 2023 - Mar 2024