
Timeline
About me
Strategic Marketing | Sales & Marketing | Market development | Patient Access | Healthcare | B2B
Education

Universidade de são paulo
2005 - 2006International exchange program medical physicsActivities and Societies: . - Attended to 6 curricular subjects.- Spontaneous training of 300 hours in Nuclear Medicine Service in Hospital das Clínicas of Ribeirão Preto to learn and understand the role of a Medical Physician.- Participation in Research Projects related to Nuclear Medicine Imaging techniques

Digital marketing institute
2018 - 2019Certified digital marketing professional - cdmp7.0 marketing digital
Instituto superior técnico
2001 - 2006Eng biomedical/medical engineering
Católica lisbon school of business and economics
2015 - 2016Master executive in management - specialization in strategic marketing strategic marketingThe final objective of this Executive Master was to provide participants greater capacity to take advantage of opportunities and more nimbleness to respond to challenges, through integrated development of advanced marketing and value creation skills.
Experience

Instituto de medicina molecular
Oct 2006 - Jun 2008ResearcherResponsibilities:* Technician in human autonomic evaluation laboratory (TILT test, laser Doppler, sweat test)* Analysis of biological signals using mathematical models to access autonomic activity* Introduced to animal experimentationAchievements:*Develop strong collaborative skills to successfully work in a multidisciplinary team, helping on more than 5 PhD and Masters*Successful acquisition of new technical techniques such as animal experimentation and autonomic exams in humans*Ability to transform complex and meaningless data into relevant information Show less

Medtronic
Jun 2008 - nowResponsibilities:* Strategic planning* Internal consulting to develop/implement projects and new processes* Product launch* Market development* Manage KOL activities/partnerships* Congresses and meetingsAchievements:*5 successful product launches: strategic planning and product positioning, pricing, forecasts, team training*Market development creative actions: I have coordinated the first digital initiatives aimed to GPs*Challenge the status quo: gather and elaborate data to develop more efficient healthcare pathways (syncope and heart failure)*Developed and coordinated the first marketing campaign aimed at patients, using B2C marketing concepts in a B2B world, that focus on patient empowerment through relevant information with which other patients felt related Show less Responsibilities:* Accomplish sales targets* Yearly strategic planning @account level* Managing product supply, appropriate use and billing* Long term commercial relation development with HCPs and otherrelevant stakeholders* Technical support & trainingAchievements:*Recognized by resilience and vision to implement out of the box projects and solutions, increasing not only revenue but also clients' loyalty and recognition*Technical support of excellence being one of the first allied professionals in Portugal certified on cardiac implantable devices by EHRA*Collaborated with marketing to fully support remote monitoring solutions in Portugal: launch, training, creative initiatives to engage peers and change mindset Show less
Principal Product Specialist Western Europe - Micra and CRT-P
Nov 2022 - nowSenior Marketing Specialist
Jul 2016 - Nov 2022Sales representative/Technical consultant
Jun 2008 - Jul 2016
Licenses & Certifications

Spin selling techniques
HuthwaiteMar 2012
Cardiac implantable devices - allied professionals
European society of cardiologyJan 2012
Volunteer Experience
Program related to the organization of activities aimed at freshmen
Issued by Mentorado at Instituto Superior Técnico
Associated with Ana Rita XavierVolunteer in promoting the International forum with technical content
Issued by Medtronic on May 2009
Associated with Ana Rita Xavier
Languages
- enEnglish
- poPortuguese
- spSpanish
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