Ana Rita Xavier

Ana rita xavier

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location of Ana Rita XavierLisboa, Lisbon, Portugal
Followers of Ana Rita Xavier1000 followers
  • Timeline

  • About me

    Strategic Marketing | Sales & Marketing | Market development | Patient Access | Healthcare | B2B

  • Education

    • Universidade de são paulo

      2005 - 2006
      International exchange program medical physics

      Activities and Societies: . - Attended to 6 curricular subjects.- Spontaneous training of 300 hours in Nuclear Medicine Service in Hospital das Clínicas of Ribeirão Preto to learn and understand the role of a Medical Physician.- Participation in Research Projects related to Nuclear Medicine Imaging techniques

    • Digital marketing institute

      2018 - 2019
      Certified digital marketing professional - cdmp7.0 marketing digital
    • Instituto superior técnico

      2001 - 2006
      Eng biomedical/medical engineering
    • Católica lisbon school of business and economics

      2015 - 2016
      Master executive in management - specialization in strategic marketing strategic marketing

      The final objective of this Executive Master was to provide participants greater capacity to take advantage of opportunities and more nimbleness to respond to challenges, through integrated development of advanced marketing and value creation skills.

  • Experience

    • Instituto de medicina molecular

      Oct 2006 - Jun 2008
      Researcher

      Responsibilities:* Technician in human autonomic evaluation laboratory (TILT test, laser Doppler, sweat test)* Analysis of biological signals using mathematical models to access autonomic activity* Introduced to animal experimentationAchievements:*Develop strong collaborative skills to successfully work in a multidisciplinary team, helping on more than 5 PhD and Masters*Successful acquisition of new technical techniques such as animal experimentation and autonomic exams in humans*Ability to transform complex and meaningless data into relevant information Show less

    • Medtronic

      Jun 2008 - now

      Responsibilities:* Strategic planning* Internal consulting to develop/implement projects and new processes* Product launch* Market development* Manage KOL activities/partnerships* Congresses and meetingsAchievements:*5 successful product launches: strategic planning and product positioning, pricing, forecasts, team training*Market development creative actions: I have coordinated the first digital initiatives aimed to GPs*Challenge the status quo: gather and elaborate data to develop more efficient healthcare pathways (syncope and heart failure)*Developed and coordinated the first marketing campaign aimed at patients, using B2C marketing concepts in a B2B world, that focus on patient empowerment through relevant information with which other patients felt related Show less Responsibilities:* Accomplish sales targets* Yearly strategic planning @account level* Managing product supply, appropriate use and billing* Long term commercial relation development with HCPs and otherrelevant stakeholders* Technical support & trainingAchievements:*Recognized by resilience and vision to implement out of the box projects and solutions, increasing not only revenue but also clients' loyalty and recognition*Technical support of excellence being one of the first allied professionals in Portugal certified on cardiac implantable devices by EHRA*Collaborated with marketing to fully support remote monitoring solutions in Portugal: launch, training, creative initiatives to engage peers and change mindset Show less

      • Principal Product Specialist Western Europe - Micra and CRT-P

        Nov 2022 - now
      • Senior Marketing Specialist

        Jul 2016 - Nov 2022
      • Sales representative/Technical consultant

        Jun 2008 - Jul 2016
  • Licenses & Certifications

    • Spin selling techniques

      Huthwaite
      Mar 2012
    • Cardiac implantable devices - allied professionals

      European society of cardiology
      Jan 2012
  • Volunteer Experience

    • Program related to the organization of activities aimed at freshmen

      Issued by Mentorado at Instituto Superior Técnico
      Mentorado at Instituto Superior TécnicoAssociated with Ana Rita Xavier
    • Volunteer in promoting the International forum with technical content

      Issued by Medtronic on May 2009
      MedtronicAssociated with Ana Rita Xavier