Experience

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  Project

  Jun 2018 - Aug 2018

  Walmart acquires sprouts farmers market

  • Analyzed fortune 500 companies creating analytical reports to identify realistic synergies• Developed complex formulae, pivot tables and charts to calculate buying share price and total value of the deal• Delivered a final proposal initiating the terms of negotiation that led to an established deal of $2 billionAWARD: Top Acquisition Strategy in the subject Mergers and Acquisition.

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  Climbing the success ladder

  Aug 2018 - Jun 2019

  Marketing specialist

  • Created blog series on consumer psychology, increasing visibility of users through search engine optimization (SEO)• Designed the company's website on WordPress, applying HubSpot analytics to grow lead generation by 100%• Executed multichannel drip marketing campaigns advancing the lead conversion by 80%• Developed lucrative business models using SQL and MS Excel by creating dashboards analyzing target market requirements and their spending patterns on personal development.

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  Project

  Dec 2018 - Jan 2019

  Tableau - crime trends in usa

  • Cleaned data using MS Excel and analyzed FBI crime rates by demography, cause and type of crime through complex SQL queries.• Created multiple dashboards displaying clear comparisons• Drew clear insights about crime trends within areas that need more policing and prevention techniques.Award: Top Data Research Project among 20 teams.

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  Times internet

  Dec 2018 - Feb 2019

  Market research analyst

  • Applied cloud based premium datasets using SQL queries to analyze food consumer industry trends and demographics.• Integrated Tableau dashboard consisting of KPI’s and sales funnel charts to analyze sales operations and identify pitfalls.• Earned recognition as #1 sales representative by advanced analytical thinking for customer acquisition leading to a client base expansion of luxury 5-star hotels by 100%.

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  Burhani gems

  Jul 2019 - Sept 2019

  Strategic marketing consultant

  • Photography and copy writing for all social media platforms• Set up online store on itsy.com and website design on WordPress.• Created strategy for branding and promotion after understanding the owner’s vision.• Analyzed google analytics reports to understand target market and build product placement strategy.

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  Boston bar association

  Oct 2019 - May 2020

  Digital marketing and data specialist

  ● Executed email marketing strategies, designed and curated 3 weekly email newsletters for 13,000 lawyers.● Executed and handled budget for social and paid media campaigns for fundraisers● Spearheaded the LinkedIn marketing initiative and increased followers by 43%● Curated and designed 3 weekly email newsletters sent to a list of 13000 lawyers.● Built and modified WordPress and main Sitefinity website, using HTML to align with dynamic changes in content and marketing strategies. [Boston Bar Association]● Collaborated with multi-functional and cross-departmental teams and addressed their ad hoc research and quantitative analytics needs using. Show less

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  Rexus group

  Sept 2020 - Dec 2020

  Business consultant

  ● Created revenue presentations and presented to management multiple revenue analysis and insights.● Spearheaded daily employee professional training initiative to increase the quality of ser vices provided to global clients● Developed KPI’s, incentive strategy to improve employee incentive.

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  Avani trade pro services

  Jan 2021 - Dec 2021

  Business consultant

  ● Designed and built the website on Webflow with SEO friendly content. [Avani Trade ProSer vices. Pv t Ltd.]● Set up relevant social media accounts and devised a client acquisition strategy.

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  Sparkt india

  Nov 2021 - now

  Senior brand partner

  Successfully managed and maintained end-to-end relationships with all stakeholders, including clients, agency partners, and internal teams.Doubled e-commerce revenue for consumer brands with data driven brand and performance strategies.Executed multiple integrating online and offline campaigns for a myriad of brands.Consulting, managing pitches,brief co-creation and SOW determination based on client KPI’sMarketing Clients: - Glenmark Pharmaceuticals: Episoft, Elovera, Bontress Pro,Hair4u, Candid, Reverzo, Illumina - Procter & Gamble: Evion, Polybion ,Neurobion, Livogen, Nasivion, Vicks, Seven Seas - Emcure Pharmaceuticals: Anemia Awareness Campaign - Piramal Enterprises: Lacto Calamine, I-feel, I-Activ, I-know - Phillips Corporation Pvt. Ltd.: Corporate communications and App promotions - Future Generali: Tactical brand assets, brand localisation - JOGO Health Clinic: Digital media assets - Revent Technologies: Rebrand - Bharti AXA: Tactical Campaigns - TATA Mutual Fund: Multiple NFO launches - Strata Geo Systems: Digital Product Display - Birla White Cement: Product VideosSkills: Brand strategy and Positioning, copy writing, concept ideation, multi- channel comms planning and execution, performance marketing,influencer creative control, PR and media agencies, shoot execution, billing and revenue trackingWebsite and App Clients: - Piramal Enterprises: Piramal Enterprises, Piramal Pharma, Piramal Foundation, Piramal School of Leadership - IIFL: Kutumb Website and App - Phillips Corporation Pvt. Ltd: Website and App - Revent Technologies: Website - Procter & Gamble: Evion, Polybion, Neurobion Website - Emcure Pharmaceutical: Campaign website and AR filter - Glenmark: Multiple Product Pages Skills: Basic SEO on-page and technical, Basic google analytics reports, Information architecture and design Show less