Experience

• 

  Johnson & johnson

  Jan 2006 - Jan 2007

  Trade marketing analyst

  Accounts:- Wholesalers

• 

  Johnson & johnson

  Mar 2007 - Jun 2013

  Accounts: Farmacity and Central Oeste• Managed 3rd biggest client (10M p/year) and led cross-functional team of 20, exceeding revenue growth target by 10%. • Awarded with Best Key Account Manager of the year (2012) for superior leadership, planning and outstanding results.• Analyzed and optimized product-mix in Women’s Health, Baby Cosmetics, Skincare and Mouthwash, increasing J&J’s share in the client from 30% to 36% in 2012. J&J became the #1 player in every category during 2012. Show less

  • Key Account Manager - Direct Channel

    Mar 2012 - Jun 2013

  • Key Account Manager - Supermarkets

    Aug 2010 - Feb 2012

  • Key Account Manager - Drugs & Pharmacies

    Jan 2009 - Aug 2010

  • Key Account Assistant Manager

    Mar 2007 - Mar 2009
• 

  Johnson & johnson

  Aug 2013 - Jul 2014

  Johnson's baby brand manager

  • Managed J&J Argentina’s largest brand in terms of revenue. It accounted for 38% of J&J Argentina’s total revenues. • Designed and successfully implemented a re-launch plan to increase profitability of entire Johnson’s Baby portfolio (35 SKUs) for Argentina, Chile, Uruguay, Bolivia and Paraguay. • Developed and presented 2014 unified South Hub marketing plan to CEO, targeting an increase in Johnson’s Baby market share of 2% and net income by 3% over previous year. Led Chile, Uruguay, Bolivia and Paraguay’s brand managers to find and implement synergies across the region, finding 5M savings due to improved efficiencies. • Co-designed and co-led digital marketing strategy for Johnson’s Baby Latin America with Babycenter.com. Every country’s Johnson’s Baby site became #1 in visits and #1 in engagement during 2013 and 2014• Optimized and implemented 2013 marketing plan which exceeded internal revenue growth target by 15%.• Budgeted, planned and executed TV ad and campaign for World Cup 2014. Show less

• 

  Fuqua school of business

  Jul 2014 - May 2016

  Mba candidate, class of 2016 - duke university, the fuqua school of business
• 

  Johnson & johnson

  May 2015 - Aug 2015

  Mba marketing intern - ethicon

  • Analyzed competitive environment and redesigned Ethicon’s pricing process for LATAM’s South Cluster (6 countries). • Developed tools and follow-up processes to align market prices with company guidelines. • Led new pricing policy implementation and governance. Collaborated with Sales Managers and Marketing Product Management Associates to successfully implement the changes in each South Cluster market.

• 

  Ethicon, inc.

  Jul 2016 - now

  • Led new product launch process in Argentina, Brazil, Chile, Colombia and Caribbean for 3.4M USD in incremental sale, impacting multiple key specialties. • Led platform strategy to overachieve BP21 sales by 1M USD, and grow +1pp Market Share vs. 2019.• Led the development of Endometriosis treatment by enhancing patient awareness and working with surgeons to improve standards of care throughout LATAM. • Steered promotional strategy and brand positioning, managing budget to deploy campaigns and activities targeting core surgical specialties. Orchestrated involvement of Medical Affairs, Health Economics, Market Access, and other centers of excellence that contributed to the success of strategy execution Show less • Lead Ethicon salesforce (team of 12 sales representatives) to achieve business targets in Argentina’s Strategic and Bold accounts (Hospital Italiano, Hospital Austral, Hospital Alemán, CEMIC, Grupo Medicus, Grupo Omint among others).• Guarantee successful execution of Ethicon’s product strategy in terms of pricing, mix and penetration of new product launches, and Ethicon’s specialty strategies to further develop and optimize clinical treatment in Argentina• Lead negotiations with leading hospitals in both private and public.• Strategic management of CAPEX investments in key customers to enhance sales and nurture long-term strategic partnership relationships with key customers. Show less • Created and implemented Sales Contest directed at competitive account conversion with outstanding results: +4.5 MM USD and +6pp Market Share in both Argentina and Chile• Assumed Marketing leadership for South Cluster for Endocutters and Energy (Argentina, Chile, Bolivia, Perú, Ecuador, Paraguay & Uruguay)• Led team of 11 in the design and implementation of Marketing Strategies and Plan 2017/18, leading to a 2017 share gain in Endocutters of +3 pp in Argentina and +2 pp in Chile, and +5pp in Argentina and +2 pp in Chile in Energy.• Appointed as New Product Launch Champion. Co-led process development and trained in the Launch Excellence Program 32 fellow marketers all over LATAM.• Led Pricing Committee or the South Cluster. Analyzed and implemented price increases in Argentina and designed Chile’s new Commercial Policy, designing a new client segmentation and pricing relativities matrix.• Designed and implemented a back-to-basics marketing and portfolio strategy for Small Markets. Show less

  • Senior Regional Marketing Manager

    Feb 2021 - now

  • Sales Manager

    Apr 2018 - Feb 2021

  • Marketing Manager

    Jul 2016 - Mar 2018