Experience

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  Aakar knowledge solutions

  Jan 2007 - Jul 2007

  Creative consultant

  • Formulated and created content modules of vedic mathematics and money management; taught various modules at workshops and renowned schools like R.N. Podar School and B.D. Somani International School.• Marketing, result generation, event management and execution of ‘Scientifica’, a three month long state level event with participation of over 300 schools.

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  Ketchum sampark

  Jun 2008 - Dec 2009

  Public relations associate

  Managed a diverse client portfolio including Lornamead, Siemens, DraftFCB Ulka Advertising, CEquity, ASCI, Gera Developers, REAL channel, FILMY channel, Nick channel, Allied Blenders & Distillers Pvt. Ltd., Gems Education, FICCI FLO, Gitanjali Gems Ltd., Perfetti, and Lilliput.• Multi account management • Interfacing the client on daily basis.• Strategizing and drafting PR opportunity grids, activity and review presentations.• Preparing key PR documents along with media case studies, newsletters, website copy, bylined articles, etc.• Organizing and handling press conferences, media interactions and photoshoots,• Interacting with media on daily basis. Identifying new varied opportunities on the basis of client needs and create effective pitches for stories. Show less

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  Hanmer ms&l communications private limited.

  Dec 2009 - Feb 2010

  Public relations consultant

  • Managed team, directed client management, and developed media relations in the hospitality sector.• Orchestrated public relations efforts for large-scale events, enhancing brand recognition.

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  Lodestar um

  Mar 2010 - Jan 2012

  Senior executive - business initiatives

  • Formulated market positioning strategies through media interactions.• Developed B2B articles tailored for executives, resulting in revenue growth, and expanded client base. • Recognised and capitalised on opportunities within client projects to garner media coverage and accolades for innovative media planning and activations.• Maintained good media relations leading to participating in industry narratives and generating standalone stories.• Collaborated with media planners to brainstorm innovative media plans for diverse clients. Show less

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  Apar global pvt. ltd.

  Apr 2012 - Dec 2020

  Assistant manager - public relations

  • Orchestrated seamless internal and external communication strategies, ensuring clarity and consistency in messaging.• Identified and leveraged marketing and PR opportunities to drive enhanced brand visibility and engagement.• Provided support to Sales team during product relaunches and external branding initiatives.• Acted as a pivotal liaison for corporate affairs, engaging stakeholders to foster strong partnerships and alignment with organizational goals.• Led the selection and onboarding process of external PR agency, implementing robust crisis management protocols.• Spearheaded the conceptualization and execution of impactful company-wide events in collaboration with the HR team, bolstering employee engagement and motivation levels.• Initiated and executed impactful company-wide events collaboratively with the HR team, resulting in heightened employee engagement and motivation across the organization. Show less