Folarin Adekola

Experience

• 

  MTN Nigeria

  Jan 2018 - now

  Monitor and analyze market insights and trends for inputs into new acquisition offersFormulate consumer marketing strategies and initiatives that ensure relevant brand positioning and broadened brand appeal to the mass market segment. Conduct research on the market and customers, analyze data/market trends, and use key findings, conclusions and indicated actions from the qualitative/quantitative consumer and customer research to provide recommendations to drive business performance and stay ahead of the competitionReview market and internal conditions, contribute to developing marketing strategies and ensure segment marketing strategies are based on a clear value proposition that is aligned to the MTN value proposition.Evaluate new opportunities for expansion and revenue growth, and develop creative and innovative approaches to drive sustainable growth in the mass market space.Continuously identify, review, and monitor demographic profiles of the mass market segment Provide delivery and performance tracking support to the department and management. Manage mass market product lifecycle, number management, mass market-specific brands and communication, and consumer promos. Show less Provided support to customer care centres handling complex customer queries.Provided timely and accurate reports on recommendations for the improvement of the work process with regard to agent commission reconciliation.Monitored daily operations for mobile money agents within Nigeria and provided reports/ statistics to the regional managers.Monitored agents' performance on new fraud model implemented, and communicated results highlighting any variances observed against the proposed results.Conducted post-implementation tests of new products to ensure they met the required standard.Worked with and through the Product Managers and Team Leads to ensure the best customer experience with products.Key Projects and Achievements include:-Worked with the channel team for the successful acquisition and registration of over 5,000 mobile money agents across Nigeria to support CBN financial inclusion goals.-Diamond Yello Account awarded best financial inclusion product by Nigerian Chamber of Commerce Awards.-Partnered with NIBBS and Diamond Bank for the successful deployment of over 2,000 MCash merchants with a view to supporting ease of making payments through mobile transactions.2017 CBN Electronic Payment Incentive Scheme Award In the category “Telco Partner of the Year” (MFS) Show less Improved product effectiveness by constantly monitoring the product and competitive offers in the market and made changes when and where required.Developed, implemented and measured various BTL campaign programs that focused on customer recruitment and retentionEnsured prompt resolution of the identified product-related issuesWorked with product manager and cross-functional teams towards the development and implementation of new productsCoordinated quality assurance of developed products and services to ensure consistency and accuracyBuilt and maintained relationships with internal stakeholders, external partners, suppliers and other relevant vendors towards startup and the closure of key projects.Key Achievements and Projects: - MTN Group SA Digital Content Stimulation: Part of the Nigerian team that proactively planned and executed a digital content conference and exhibition, with a view to promoting the creation, sharing and monetizing of all forms of digital content (Videos, Podcasts, Games, Animations, spoken words) across key markets for MTN Opcos-Part of a team responsible for redesigning the MTN Shortz app and website user interface with a view to providing a new look and feel, with enhanced experience and functionalities, that made it more feature-rich and user-friendly for customers. Show less

  • Value Proposition and Customer Insight Analyst

    Sept 2022 - now

  • Mass Market Analyst

    May 2019 - Aug 2022

  • Customer Support Partner

    Dec 2015 - May 2019

  • Product Development and VAS Analyst

    Jan 2018 - Jan 2019