Truong Thanh Tam

Experience

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  EIV International JSC

  Mar 2013 - Mar 2014

  Marketing Executive

  - Conducted marketing activities for education services, including One-To-One English, English via Phone, English Teachers placement for Schools and Organizations.- Proposed and executed monthly marketing strategy. Implemented integrated marketing tactics including email marketing, PR articles, promotions and SEO within a tight budget.- Managed copywriting and production of all marketing materials, including brochures, leaflets, corporate profile, presentation slides and websites.- Collaborated with agency to optimize the content on websites to make sure the website was in the top searching results.- Closely coordinated with Business Development to ensure monthly plans were on track, received and analyzed feedback from customers.- Spearheaded the revamp of brand identity for business sectors and the production of the new corporate website.- Implemented promotion to encourage sales in One-To-One English and English via Phone.Organized quarterly networking events for English teachers, students and B2B customers. Show less

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  Keppel Land

  Apr 2014 - Mar 2022

  Seasonal campaigns:- Spearheaded seasonal projects at Saigon Centre, including Lunar New Year and Moon Festival.- Conceptualized and monitored the production of seasonal mall decorations to ensure creatively differentiated, qualified production.- Planned and managed the sales fairs including Tet Fairs and Mooncake Fairs.- Obtained sponsorship opportunity to leverage revenue.Promotions:- Supervised in-mall and online promotions to gain awareness and improve mall traffic, especially during the pandemic period.- Implemented online contests and promotions to acquire more members for the Rewards+ loyalty mobile app.- Monitor seasonal promotions on special occasions such as Black Friday, Women’s Day, and joint promotions with tenants.Casual leasing:- Supervised and executed leasing bookings of in-mall POSMs and event spaces to generate income for the mall.- Maintain harmonious relationships with tenants for bartering opportunity. Show less - Oversaw comprehensive marketing activities to prepare for the launching and promotion of residential projects.- Engaged and managed marketing agency for branding and marketing collaterals.- Developed integrated communication strategies and managed agencies for both online and offline advertising.- Executed and supervised launch events, sales events, SGSU opening, handover events and roadshows in general.- Controlled the production quality of marketing collaterals, including printed materials, POSMs, OOH, gifts and newsletters.- Supported corporate communications planning, corporate events and media relations.- Collaborated with Corporate CSR, Corporate Communications Teams and NGOs to run CSR campaigns in Vietnam. Show less

  • Deputy Marketing Manager

    May 2020 - Mar 2022

  • Senior Marketing Communications Executive

    Jan 2018 - Apr 2020

  • Marketing Communications Executive

    Apr 2014 - Dec 2017
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  Viva Land (VN) Management & Development

  Jul 2022 - Dec 2022

  Deputy Manager Marketing

  - Oversaw marketing activities in relation to a residential project in Ho Chi Minh City and a township in Ha Long.- Managed agency for brand development, communications strategy and event organization.Controlled qualified production of marketing collaterals, including prints, digital, architectural models, CGI images, 3D animation and branding video.- Liaised with the Strategic Planning team for market research, product concept and launch strategy.- Proposed innovative and outstanding concept of the sales gallery.- In charge of hospitality and property management brand umbrella proposal.- Prepared budget allocation and expense monitoring. Show less

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  Trung Thuy Group

  Aug 2023 - now

  Marketing Manager

  - Managed the Marketing team to perform corporate branding, marketing activities of real estate projects and other services, including spa and rest stops.- Developed strategic launching plans for residential and resort properties in Ho Chi Minh City, Ha Noi and Da Nang.- Implemented effective communication strategies to promote the projects given budget constraints.- Monitored and ensured smooth operation of sales gallery and show units.- Conducted market research and competitor analysis.- Obtained potential opportunities for partnerships and sponsorships to build relationships with the media.Built up a positive brand perception of Trung Thuy Group and all sub-brands. Show less