Karen N.

Experience

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  Procolsa SA

  Jan 2008 - Jul 2012

  • Leaded an eight-person team to achieve and exceed the sales goals of 15 % on average per year for three consecutive years. • Created and implemented a unique selling proposition that increased 38% in revenues in 6 months. • Liaised with clients to understand business needs and convert those needs into Strategies, saving the company 20% of the marketing budget.• Collaborated with data providers, vendors, and logistic agencies to improve the internal and external customer experience Specialized in B2B, helping the customer to go thru the process from the quotation to the post-purchase follow-up and warranties, providing outstanding customer service, in order to retain and create new customers.

  • Account Manager

    Jan 2010 - Jul 2012

  • Account Executive

    Jan 2008 - Dec 2009
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  HG Group sas

  Aug 2012 - Nov 2021

  Sales Marketing Manager

  Oversaw marketing initiatives for 60+ clients, utilizing data analysis to improve acquisition and retention strategies, which resultedin a 40% increase in customer acquisition.• Built long-lasting client relationships, consistently exceeding sales KPIs by 28% during the first quarter.• Launched targeted social media advertising campaigns that increased lead generation by 40% and sales conversion by 20%.Implemented a new negotiation strategy that led to a 30% decrease in contract disputes and an overall increase in clientsatisfaction by 40%.• Identified and pursued partnerships with key industry players, resulting in a 20% increase in market share within the first quarterof implementation.• Implemented a customer service training program for the sales team, resulting in a 20% increase in customer satisfaction scores and a15% decrease in customer complaints. Show less

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  Insource Group Inc (industrial solutions) | Consultant

  Oct 2014 - Feb 2022

  Sales Marketing Manager

  Spearheaded email marketing campaigns that led to a 28% increase in customer engagement and a 15% growth in repeat business.• Developed personalized account management strategies, increasing customer retention by 20% and managing a portfolio of 50key accounts.• Collaborated with sales and marketing teams to analyze customer needs and develop solutions, resulting in a 25% increase in salesperformance.• Negotiated contracts with 20 new clients, resulting in a 30% increase in annual revenue for the company.• Implemented a CRM system to streamline communication with clients and prospects, leading to a 20% increase in clientretention rate and a 30% increase in cross-selling opportunities. Show less

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  Ely Digital Marketing

  Mar 2018 - Oct 2021

  Account Manager

  • Managed and nurtured long-term client relationships, achieving a 95% client retention rate over 2 years.• Provided exceptional client service, resolving 98% of inquiries within 24 hours and maintaining a 4.8/5 client satisfaction rating.• Collaborated with clients to design and execute digital marketing strategies, leading to an average of 20% growth in ROI per campaign.• Delivered comprehensive performance reports to clients, including key metrics such as CTR, conversion rates, and ROAS, improving transparency and trust.• Developed and managed SEO, PPC, and online reputation campaigns that increased organic traffic by 30% and decreased CPC by 15%.• Led the creation and optimization of high-quality content (blogs, web copy, social media) resulting in a 25% increase in engagement.• Conducted in-depth keyword research and link-building strategies, improving SERP rankings by an average of 10 positions across client accounts.• Optimized PPC campaigns with bid adjustments and audience targeting, resulting in a 12% improvement in conversion rates and a 10% reduction in ad spend.• Actively monitored online reputation, successfully addressing 95% of negative reviews within 48 hours.• Utilized tools like Google Analytics, SEMrush, and HubSpot to measure campaign performance, driving continuous improvement.• Analyzed campaign data to provide clients with actionable insights, boosting conversions by an average of 18%.• Worked seamlessly with SEO, PPC, and content teams, ensuring efficient campaign execution and delivery on time and within budget.• Managed team workloads and task delegation, ensuring timely completion of projects and maintaining a 98% on-time delivery rate.• Contributed to agency growth by onboarding 10 new clients in 2023, generating an additional $200K in annual revenue. Show less

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  Ahiri

  Aug 2022 - Jul 2023

  • Collaborated with cross-functional teams to streamline marketing efforts, leading to a 30% improvement in lead generationand a 25% increase in conversion rates via Marketing automation.• Managed a $75K/month digital marketing budget, achieving a 25% decrease in cost per acquisition and a 10% increase inconversion rates.• Built and maintained strong client relationships by creating customized digital marketing strategies, ensuring timely delivery ofsolutions, and increasing engagement rates by 30%.• Implemented a customer loyalty program that increased customer retention rates by 15%, resulting in a 10% increase in overallsales revenue.• Collaborated with the product development team to enhance product features based on customer feedback, leading to a 30%increase in customer satisfaction scores.• Analyzed customer feedback data to identify key pain points and implemented solutions, resulting in a 25% decrease in customerchurn rate and a 5% increase in repeat business.Skills and Expertise:• Digital Strategy Development• Paid Advertising (PPC/SEM)• Social Media Marketing• Content Creation / Management• SEO and SEM Optimization• Data Analytics and ROI Tracking• A/B Testing and Conversion Optimization• Cross-Channel Marketing• Budget proposal and Management Show less As a Digital Marketing Specialist at Ahiri, a new women's fashion brand Toronto, based, I play a crucial role in shaping the brand's digital presence and establishing Ahiri as an exit ent fashion option for North American womenKey Achievements:• Successfully increased online brand presence, resulting in a 150% growth in website traffic and a 40% rise in social media engagement.• Led cross-functional teams to develop and execute content marketing initiatives, resulting in a 35% boost in lead generation and customer acquisition.• Implemented data-driven decision-making processes, achieving a 1:2 ROAS ratio for digital marketing campaigns for the collection.• Stayed at the forefront of industry trends, applying emerging technologies and best practices to enhance campaign performance.Skills and Expertise:• Digital Strategy Development• Paid Advertising (PPC/SEM)• Social Media Marketing• Content Creation / Management• SEO and SEM Optimization• Data Analytics and ROI Tracking• A/B Testing and Conversion Optimization• Cross-Channel Marketing• Budget proposal and Management Show less

  • Digital media marketing manager

    Jan 2023 - Jul 2023

  • Digital Media Specialist

    Aug 2022 - Jan 2023
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  Profesional independiente

  Jul 2023 - now

  Digital Media Manager

  Join me in empowering women entrepreneurs by leveraging the power of digital media. As a Freelance Digital Media Specialist, I provide comprehensive digital marketing services tailored to the unique needs of women-owned businesses.Social Media Management: Develop and manage engaging social media content across various platforms to build brand presence and community.• Developed and managed client relationships, executing targeted email campaigns, resulting in a 25% increase in click-through rates and a 15% growth in conversion rates.• Implemented client-focused improvements to website UX, boosting customer retention rates to 85%. Led omnichannel marketingtactics, increasing brand awareness by 45% and client revenue by 25%. Created strategic reports on campaign success, deliveringinsights that drove client satisfaction and resulted in $500K in additional sales.• Conducted cross-functionally to deliver digital marketing solutions aligned with customer objectives, increasing engagement by40% and follower count by 25%.• Served as the key point of contact for multiple client accounts, managing a team of 10 to launch an ecommerce platform thatboosted online sales by 35%.• Established and implemented a new reporting structure for digital marketing campaigns, resulting in a 15% increase in clientsatisfaction ratings and a 30% decrease in client churn rate. Show less