Inri Legarda

Experience

• 

  Davao shading supplier

  Jan 2021 - Nov 2023

  Social Media Manager

  Increased customer engagement through social media.Monitored the online presence of the company's brand to engage with users and strengthen customer relationships.Developed marketing content such as blogs, promotional materials, and advertisements for social media.Developed and managed content calendars for each platform to establish timely and relevant posts.Designed and implemented social media strategies to align with business goals.Manage Social Media PlatformsDaily PostingsReels/StoriesFacebook ADSCatering to client's concerns in all social media platformsCreating ADSCreating content/ Caption for postingEditing photos and VideosScaling OptimizationWeekly Reports Show less

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  Shopee

  Feb 2021 - Jan 2024

  Small Business Owner,

  Brand Strategy Development:Collaborate with the marketing team to develop and execute comprehensive brand strategies that align with Shopee Seller's overall goals.Analyze market trends, consumer behavior, and competitor activities to identify opportunities for brand growth.Brand Positioning:Work on positioning Shopee as the go-to platform for a diverse range of brands, emphasizing unique selling propositions and value propositions.Ensure consistent brand messaging across all channels to build a strong brand image.Campaign Management:Plan and execute marketing campaigns that promote brands on Shopee, taking into consideration seasonal trends, holidays, and other relevant occasions.Collaborate with internal teams and external partners to create compelling and engaging campaigns that drive traffic and sales.Merchandising and Product Placement:Optimize the presentation and placement of products on the Shopee platform to maximize visibility and sales.Work closely with the merchandising team to curate collections and assortments that align with brand objectives.Data Analysis:Use data analytics tools to analyze sales trends, customer behavior, and campaign performance.Derive actionable insights from the data to make informed decisions and continuously improve brand performanceContent Creation and Management:Oversee the creation of compelling and relevant content for brand pages, product listings, and marketing materials.Ensure that all content adheres to brand guidelines and resonates with the target audience.Market Research:Stay abreast of industry trends, consumer preferences, and competitor activities through ongoing market research.Use market insights to identify new opportunities for brand partnerships, product offerings, and promotional activities.Cross-Functional Collaboration:Collaborate with various teams within Shopee, including marketing, sales, operations, and customer service, to ensure a cohesive and effective brand management. Show less

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  Pandora Korean shoes

  Feb 2022 - Nov 2022

  Brand Awareness Campaign, Messages Campaign, Engagement CampaignSocial Media Audit, Creating Creatives, Creating Ad CopiesCreating Graphics and videosWeekly Report, Market Research/Analysis

  • Social Media Designer

    Jan 2022 - Nov 2022

  • Social Media Manager

    Feb 2022 - Sept 2022
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  Department of Agriculture - Philippines

  Sept 2024 - Dec 2024

  Enumerator

  Conducted a comprehensive analysis of over 200 rubber planters across the Philippines.