Antonio Zuo🚀

Experience

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  UBC BizTech Network

  Sept 2019 - Apr 2020

  Tri-Mentorship Program, Junior Mentee
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  Easy Group Inc

  Oct 2019 - Apr 2021

  The Easy Education Brand is one of the largest and most influential education companies in Canada.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:● Nominated as the salesperson of the month, exceeded sales target by 47%, and generated $50,000+ sales revenue within two weeks through customer analysis, cold calling, and active follow-ups.● Self-started interviews with 50+ customers to gather data and identify requirements. Recommended marketing and sales strategy optimization with data to reduce churn rate and develop new customers.𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:● Provided consultation for 300+ customers and developed user personas to increase sales by over 54%.● Promoted as a team lead within 6 months, led a team of 4 by setting qualitative objectives and quantitative goals focusing on customer experience and sales. Show less

  • Consultant & Sales Lead

    Aug 2020 - Apr 2021

  • Salesperson & Customer Consultant

    Oct 2019 - Aug 2020
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  BOLT Bootcamps

  Mar 2020 - Aug 2023

  BOLT UBC is the largest Business and Data Analytics organization on campus, with 500+ members from 30+ universities.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: • Led the expansion to 3 adjacent universities to channel resources between 5 campuses across Canada.• Led the ideation, development, and launch of innovative expansions and organization transformations. • Established partnerships and sponsorships with various firms. Partnered, and collaborated with over 20+ companies and organizations including SAP, CPABC, Microsoft, Accenture, KPMG, EY, Celonis, and more.𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:• Led a cross-functional team of 20 dedicated student talents to build one of UBC’s most influential organizations.• Solicited and welcomed constructive feedback from stakeholders to improve organization efficiency & impact.• Established shared vision across the executive team by building consensus on priorities to improve execution. Show less

  • President

    Apr 2022 - Aug 2023

  • Founding Team, Vice President Corporate Relations

    Mar 2020 - May 2022
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  UBC eProjects

  Apr 2020 - Apr 2021

  Operations Coordinator
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  Tencent

  Apr 2021 - Aug 2021

  Product Development & Operations

  Timi Studio is a leading development and operations team in the global video game industry.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: • Increased online duration of users by 38%. Optimized product specifications based on performance metrics.• Increased returned user payment by over 20% and retention by over 30% by solving customer pain points.• Led data-driven analysis to enhance monetization strategies, including optimizing in-game purchase flows and personalizing offers, resulting in higher revenue per user. • Boosted user activity with user segmentation models to inform targeted retention and acquisition strategies.𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:• Drove product vision and modifications from ideation to release for Chinese and Japanese regions focusing on the growth funnel. Collaborated closely with engineers, designers, and multiple cross-functional teams.• Guided product decisions with data analysis, and aligned features with user behavior and monetization goals.• Carried out 3 milestone periods with the product team to meet key results. Experienced with Waterfall and Agile product development processes to provide value to customers with good product design and user experience. Show less

• 

  Mastercard Data & Services

  Aug 2023 - now

  Performance Analyst, Associate Consultant

  Mastercard is one of the world’s most valuable companies. Connecting everyone to Priceless possibilities.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: • Strategized evidence-driven solutions for executive leadership at world-renowned companies, realized objectives.• Automated code to enhance process efficiency and reduce manual labor, with scalability across adjacent projects.• Led the design and implementation of client insight deliverables, adding value to long-term client engagements.• Authored and researched white papers and POVs on Multi-Rail Real-Time Payments, Retail Loyalty, and International Customer Acquisition, enhancing company assets and identifying key business development.• Spearheaded project management initiatives in a dynamic and high-tempo environment while active in various firm contributions including business development, project scoping, university recruitment, and intern training. 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:• Bridged traditional management and strategy consulting with Mastercard's data assets to deliver strategic insights and recommendations across retail, restaurants, travel, financial services, and government sectors globally.• Experienced with big data technologies (e.g. Apache Hadoop, Spark, Hive, Impala). Experienced in data governance, data privacy and compliance, data analysis, ingestion, integration, coding, and debugging.• Worked with databases of over 15 Petabytes of global historical data across 5 years, 2.6 billion cards, 110 billion annual transactions, 38 million merchant locations, and 22,000 financial institutions.• Produced analytics solutions, reports, indexes, benchmarks, behavioral models, forecasts, and econometric analyses using advanced tools, and translated complex data into actionable insights.• Led and collaborated with global cross-functional teams across multiple time zones, driving improvements in product quality and user experience through effective stakeholder management. Show less