Madhushri Verma

Experience

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  Basera - NGO for women Empowerment

  Dec 2011 - Jan 2012

  Marketing and PR Intern

  It was a small scale organization of TATA groups, for upliftment of women. It was well known NGO in among the upper strata of society but it was not well known among lower class, who was the main target member of NGO. I have designed a marketing strategy, which includes•Designed brochures and pamphlets, and distributed them among college girls, and talked to them about our main goal, this helped us a lot.•Holding get together in some rural part of the city, to give our direct feel to our target group.•Writing press release, and monitoring media – I have targeted only print and radio media.Outcome – Rate of return was more than 40%, now number of women coming to NGO for help was increased by 30% and number of women who came to know about the NGO was increased by 40% Show less

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  Punj Lloyd Limited

  Jun 2012 - Aug 2012

  Human Resources Intern

  •Heading HR and internal communication, taught me quality of leadership and managing workforce.•Motivation of employees.•Creative writing, writing for contracts and Client handling.•Implementation of HR policies/ HR Initiatives at site.

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  Zee network uk

  Feb 2014 - Feb 2014

  Marketing And Research Intern

  •Actively involved in handling social media updates on facebook page “ Zee TV UK”, “Zoom UK” and “Lamhe”. I was able to increase the reach of Zing Facebook page by 10% within a week.•Critically analyzing and sourcing industry information.•Handling programme details and data entry enhanced my time management, accuracy and consistency.•Updating media packs.

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  Federation of Small Businesses (FSB)

  May 2014 - Jan 2015

  Business Development Trainee

  Assist the Regional Development Manager to proactively market the benefits of FSB membership in the region, to promote FSB events, to achieve press coverage and enhance the FSB's social media profile.

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  DriveU

  Jun 2015 - May 2017

  PR Officer

  • Worked on strategies to improve relationships with media sources and journalists to obtain optimum media coverage for the organization. Responsible for managing communication between the organization and various media outlets.• Developed a quarterly and yearly communication strategy and a plan (Print, Onlineand Broadcast media).• Handled PR and media relations while the company scaled up from 2 cities to 6cities, including an acquisition and funding round.• Took the PR metrics from 1 exclusive story per quarter to an average of 10exclusive stories per month (Tier A Publications)• Organized press conferences and press meets for all major announcements.• Maintain media relations with national database of over 200+ press contacts.• To ensure maximum PR mileage and identify key trends in the industry.• Sole point of contact for awards, seminars, speaker opportunities and paneldiscussions.• Worked on various infographics and trend stories that were published by leadingmedia houses across the nation. • During my tenure in the company, got 150+ coverage for the company. Show less

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  KisanKraft Machine Tools Pvt. Ltd.

  Jul 2017 - Jun 2018

  Brand Manager

  • Executed marketing strategies to meet organizational objectives and goals via various branding activities focused to rural customer such as Exhibitions, demonstration events, PR, print and TV ads, Wall painting.• Worked on ATL and BTL to improve consumers connect with the brand. Oversaw several marketing activities, developing and improving the company’s image and information.• Initiated public relations and employer branding, have closely worked with national and local (vernacular) media for the corporate profile, industry stories, and authored articles.• Had actively worked on market research to get a better insight into the target customer i.e rural audience. • Developed and executed brand architecture for KisanKraft and managed a team of 5 members.• Managed Agency relationship with 3 branding agencies. PR Agency on a retainer basisand Ad agency and designing agency was as and when required. Show less

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  Medibox

  Jun 2018 - Dec 2019

  • Strategized and Executed Medibox's Corporate Strategy of various strategic initiatives out of the CEO's office. Ran projects that improved MIS reporting & warehouse operations, standardization of processes across the organization.• Program Management: Ensured day to day efficiency improves and SLAs of various teams.• New Product Launch - Medibox is a B2B marketplace for medicines and Healthcare products. I had actively been part of a new product line of Medibox - Deal business. Planned, budgeted and implemented marketing communication as product lifecycle, user experience roadmap for Dealsbusiness. Show less • Managed public relations of Medibox. During my tenure received coverage in publications national and regional publications like Business Line, The Hindu, Deccan Herald, Prajavani etc. • Worked on awareness campaign to increase. Have planned a mix of PR and events and engaged with the consumer (retailers) with email, SMS, in-app and telemarketing with the team of 3 members. The engagement rate spiked by 60% in a month. • Program Management: Ensured day to day efficiency improves and SLAs of various teams.• Planning and Execution of Medibox's Corporate Strategy and managing the strategic initiatives out of the CEO's office. Ran projects that improved MIS reporting & warehouse operations, standardization of processes across the organization. Show less

  • EA to CEO

    Aug 2018 - Dec 2019

  • Marketing And Public Relations Manager

    Jun 2018 - Aug 2018
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  Samunnati

  Feb 2020 - May 2022

  • Led 2019- 2020 annual report project with responsibilities including, conducting meetings with CEO and senior leadership team to establish core messages, co-authoring CEO messages to stakeholders, collating key updates from departments across the organization’s, collaborating with design vendor to carry out all key themes. • Interview leadership team to gather strategic messages and draft compelling content to engage with external and internal stakeholders. • Leading the strategy and execution of all external and internal communications for Samunnati. This included brand management, traditional stakeholder communications and media relations. • Facilitate all award submission process on behalf of company and secure appropriate for external/print publications. • Works on thought leadership profiling of CxOs by strategically mapping them to relevant PR and events. • Managed the strategic communications of launch of Samaarambh and Agri Elevate with event and press release. • Maintains media relations on behalf of the organisation and worked on 4 media announcements with coverage in tier 1 publications. • During the lockdown, launched webinar series “In talks with Samunnati”- have organised 10+ webinars and panel discussion with dignitaries. Strategically planned and executed on logistics, finances, platform, preparation, planning, collaterals design, promotions, and closeout of events.• Introduced Samunnati newsletter with the aim to keep external stakeholders update on the recent updates. Working from planning, designing and content creation for the same. • Manage content, editorial calendar for blogs and various website pages. Show less

  • Lead Corporate Communications

    Jul 2021 - May 2022

  • Senior Manager Corporate Communications

    Feb 2020 - Jun 2021
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  MPOWER Financing

  May 2022 - now

  • Senior Lead - Strategic Communications

    May 2023 - now

  • Strategic Communications Lead

    May 2022 - May 2023