Kate Svensson

Experience

• 

  Grad Media

  Jun 2015 - Aug 2015

  Advertising Coordinator Intern

  Coordinated and managed annual publicationUtilized student knowledge when meeting and managing local clients/sponsors/affiliates Provided clients perspective regarding their advertisement design and promotional message Administrative duties included providing daily reports, account management, and customer service

• 

  Cvent

  Jun 2016 - Jan 2021

  As a marketing partnership manager, I am responsible for scoping, acquiring, managing and enabling 100+ strategic industry business development partnerships across North America and Europe. For each partner; I strategize, develop and execute marketing strategies geared towards automation, demand generation and brand awareness using various systems in our marketing tech stack. I also project manage partnership agreements to ensure deliverable completion while tracking the ROI for each partnership to ensure investment is maximized and each partnership aligns with larger business goals. Cvent, Inc. (NYSE: CVT) is a leading cloud-based enterprise event management platform. Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, e-mail marketing and web surveys. Cvent provides hoteliers with an integrated platform, enabling properties to increase group business demand through targeted advertising and improve conversion through proprietary demand management and business intelligence solutions. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. Show less Day-to-day responsibilities include:Onboarding and building relationships with new clients by providing personalized training by developing, coordinating and leading sessions Collaborating with clients while recommending best practice tips to clients to help them use Cvent's software to meet their business goalsPresenting business reviews to clients with an analysis of their practicesAdditional Responsibilities:Participating in strategic meetings with clients to identify how our technology and best practice tips will best enhance their businessGathering client enhancements and communicating to product management team to consider for future releasesCollaborating with the sales team to introduce new features and opportunities to clientsWorking with multiple departments within Cvent to drive change Show less

  • Customer Marketing Programs & Campaigns Lead

    Jul 2019 - Jan 2021

  • Team Lead, Marketing Partnerships

    Dec 2017 - Jul 2019

  • Client Success Consultant

    Jun 2016 - Dec 2017
• 

  FireHydrant

  Jan 2021 - Dec 2021

  Demand Generation Manager

  As a Demand Generation Manager at FireHydrant, I build brand awareness, manage content strategy, develop partner and community relationships, and promote our product through various channels such as email, content syndication, and paid marketing to drive qualified leads for our sales team.

• 

  Sanity

  Jan 2022 - now

  As a Demand Generation Manager at Sanity.io, I spearhead strategic initiatives that drive sales opportunities within the B2B enterprise market across North America and Europe. Designing multi-channel campaigns that span webinars, email marketing, in-person events, paid advertising, and partner marketing, all aimed at generating awareness, leads, and sales opportunities. Collaborating with internal teams, I dig deep into our target audience's pain points to aid in the development of product messaging and crafting customer-centric marketing campaigns. Show less

  • Senior Demand Generation Manager

    Sept 2023 - now

  • Demand Generation Manager

    Jan 2022 - now