Vineet Srivastava

Experience

• 

  LG India

  Apr 2014 - May 2014

  Summer Internship

  Project- SALES REQUISITION SYSTEM - USER MANUALProject Overview- Automated threw ASP.net Programming

• 

  ICubesWire

  Feb 2015 - Mar 2016

  Affiliate Executive - Web & Mobile (CPL)

  - Handling Delivery of CPL & CPS Campaign.- Publisher Development,New Publishers on board, Brand development, web site traffic growth.- Maintaining strong personal relationship with tier1 publishers through quality services. - Web site UI and advertising revenue,Creative Upload, Developed brand strategy.- Produce monthly reporting and analysis of publisher payments for internal distribution.- Statistics systems,Validation of CPL & CPS campaign.- Strategic Consulting, including business plan & sales strategy development.- Advising new businesses on formation of corporations and business structures.- Drafting privacy policies and structuring commercial transactions. Show less

• 

  Opicle

  Apr 2016 - Jul 2020

  - Own and manage PAN INDIA affiliate marketing budget to deliver profitable affiliate campaigns and relationships.- Developing media plans and getting it approved by clients.- Proactively identify potential clients and crack strategic and tactical deals with them resulting in higher revenue generation- Estimating project cost, preparing budget and setting deadlines.- Lead and manage the process of acquiring new customers through the affiliate channel by consistently growing affiliate base and providing on-going marketing support to the affiliate partners- Grow and develop in-house affiliate marketing channel by working with affiliates and affiliate networks across various verticals – content, email, loyalty & cash back, comparison sites, etc- Provide support for new affiliates and assist with programme implementation, including creative brief delivery, creative asset production management, IT requests, affiliates operations, partner billing process- Effectively manage daily requests from affiliates- Advanced understanding of affiliate ecosystem – affiliates / networks / agencies / advertisers- Strong knowledge of affiliate technologies, programmes, platforms, networks and large affiliates- Exceptional technical knowledge of affiliate tracking (conditional pixel, server-to-server postback, server-side URL parameter tokens, de-duplication, image / iframe requests, ad serving)- Understanding of CPI,CPM, CPC, CPL, CPS, revenue share and hybrid deals.- Understanding of statistical reporting and web analytics. Show less

  • Team Lead- CPL Delivery Web & Mobile

    Sept 2019 - Jul 2020

  • Manager- CPL Web & Mobile

    Apr 2018 - Sept 2019

  • Asst. Manager CPL & Branding - Web & Mobile

    Apr 2017 - Apr 2018

  • Digital Marketing Executive - Web & Mobile

    Apr 2016 - May 2017
• 

  Analytics Cloud

  Jul 2020 - now

  Manager- Media Buying & Planning

  * Analytical prowess and unwavering commitment to deliver campaigns.* Monitor and liaising CPL & CPS teams to focus on marketing standards.* Streamlined and tangible method to on-board new clients.* Assimilating marketing knowledge to enforce and expedite the process in the digital world.* Proven success in building brand growth with splendid foresight.* Conceptualisation case studies of brands.* Optimising and analysing promotion strategies of digital campaigns.* Expertise for leading sourcing and business generation as per ROI.* Business planning and strategy formulation of a new business model to augment revenue structure.* Ensconced with a vision to bring business strategies & cultivating ideas for B2B and B2C. * Shaping my business venture with an oblivious and optimistic approach to add a blend to the digital world. Show less