Adda (Andriana) Kirkili

Experience

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  EXODUS S.A.

  Jan 1999 - Jan 2000

  Project Manager
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  Germanos

  Jan 2000 - Jan 2001

  Group Account Manager
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  Tempo OMD Hellas

  Jan 2002 - Oct 2007

  Digital Director, Head of 360 media experiences

  Reporting to the Business Unit Director for - Multilevel 360 & digital projects while coordinating multiple service suppliers for the majority of accounts• Knowledge brought forward to clients in the form of web marketing consulting, Fusion Media, exploring new revenue sources, project feasibility • Project management, Pre & After Sales, Strategic cross-sell account management• Client and service supplier communication• Research, Presentations, Planning, Buying, Booking, Monitoring, Post Evaluation Show less

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  ThinkDigital Group (TDG)

  Oct 2007 - Jul 2013

  Head of International Business Development

  In 2007 joined Thinkdigital aiming at further enhancing its successful course and expansion in SEE, CEE and MENA region, onboarding media partners, launching services and country operations.Heading International Business Development for Thinkdigital group, the fastest growing Advertising Network in S.E. Europe with a footprint at the time in 6 countries (Hungary, Romania, Greece, Cyprus, Bulgaria, Albania) and representative for major local and international media & services such as Microsoft Advertising, Facebook, Appnexus, Sizmek. Reporting to the Managing Director, being responsible for:• New market and product growth business planning for CEE & MENA• Enabling new country operation launches and spin offs of ForestView & Tailwind member companies• International reselling representation agreements and early on research for new services (i.e. Programmatic Advertising in 2010)• Advertiser, Publisher and Consumer facing solutions (Mediamind/Sizmek, Rich media, Display verticals, Microsoft/ MSN, Skype, contextual targeting, Customer Satisfaction Surveys, Appnexus, Samsung TV, Premium Reseller Facebook etc)• Modeling & Packaging portfolio, technology and services to maximize revenues• Creating alternative revenue lines and keeping a healthy P&L • Iterating and enhancing Product, Sales & Campaign Management Operations & Processes• Train the Trainer activation, Trade Marketing events & Thought Leadership programs with key speaker notes (local & international) Show less

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  IPG Mediabrands

  Aug 2013 - Aug 2014

  GM Business Development, Head of Digital Transformation & Convergence

  Reporting to the Group Managing Director with One-Year Contract to complete the following projects:• Business restructure to enhance customer satisfaction and grow revenues across display, video, mobile, social media, search advertising amounting to• Improvement of efficiencies, productive allocation of resources, and driving higher effective revenues• Strategic M&A of allthingsweb (9 member team) to form the new face of Reprise Media in search & performance marketing, moving the Group ranking to No2 and challenging No1 in the market• In the following 12 months the Group achieved: 105% Growth in Digital Revenues, 30% Uplift in New Business, 25% of current Portfolio Cross-Media investments• Achieved Pioneer status for being the 1st in Greece activating its very own Programmatic Training Desk Show less

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  AK Digital Business Transformation

  Sept 2014 - Feb 2023

  Digital Transformer & Business Accelerator

  Inspired by the successful on point, target and time completion of the 12month business and digital change IPG contract, moved on to offer independent business consulting and coaching services for Medium and Large Corporations working hand in hand with their MDs and CEOs to achieve effective results in new business, sales, products and services, synergies, M&As.Clients & Projects include:• Domaine Costa Lazaridi• Χρυσή Ευκαιρία (Xrysi Efkeria Group)• Boussias Publications & Conferences• Httpool Hellas• attp advertising• DOL Media Group• George D. Cambanis - Global Shipping & Ports • Zoulovits-Kontogeorgou Legal & ebusiness • Eliza Vozemberg - MEP• Buyadsradio.com Lifetime Education and Personal Development is part of the ongoing Creation and Production of Conferences and Seminars such as:• Social Media in Tourism 2019• GDPR for Marketers 2018 -2019• Martech 2017- 2018• Innovation & Design Thinking 2017 • IAB DIMAQ (digital marketing qualification for professionals) 2017-2018 Show less

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  Xrisi Efkeria Group

  Jun 2017 - Mar 2019

  Senior Business Transformation & Development Consultant

  Reporting to the Group Managing Director, succesfully delivered upon:• Sales team restrusturing to deliver higher effective revenue results • Identification and Pursuit of Strategic Partnerships in Advertising and Data• Collaborating with management team towards XE Group strategic M&A• Aligning Marketing, Sales & Product team effortsResults and Awards: • 2017-2018: YoY Growth in Advertising, Sales Revenues and XE company EBITDA• GOLD and Silver awards in 1) e-Strategy, 2) Digital Transformation @ e-volution Awards3) Increase in Productivity & Performance, 4) eCommerce Sales @ Sales Excellence Awards• February 2019 XE is aquired by private investors at high market valuation Show less

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  Turtles and Grapes

  Apr 2019 - Feb 2023

  Associate Founder

  Working for the success of Greece’s Wine Industry through our expertise in business development, digital media, operational excellence and our passion for its people and sun kissed land. Currently exclusively Advising Domaine Costa Lazaridi.Miximg marketing, business development and sales practices, digital technology and data for understanding and optimizing everyday business in the entire valuechain, under 3 main axes:#From Land to Shelf: Achieve profitable Exports and Performance tracking (#land_to_shelf)#From Shelf to Glass: Develop Sales channels and become a first choice for consumers (#shelf_to_glass)#From Glass to Experience Sharing: Encourage people to taste, visit, speak and share Winetourism and Winelover moments (#glass_to_share)Our services include Digital communication & eCommerce in platforms such as Facebook, Instagram, and Linkedin. Distribution and sales in platforms such as Amazon, Alibaba and Ebay, Winetourism Packaging and Development. Show less

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  DOMAINE COSTA LAZARIDI

  May 2019 - Feb 2023

  Business and Digitization Consultant

  Business, Marketing, Digital and People processes for Oinotria Gi Events and Costa Lazaridi Wine Museum B2C and B2B Awareness in the MICE industry as well as the Greek Corporate Market and Winelovers Universe

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  Boussias Communications

  Nov 2019 - now

  Business Transformation with Digital Acceleration

  Digital acceleration for Conferences, Events and Publishing lines.Enabling change for Business processes and operations towards cost/benefit results.Active engagement with OKRs framework and Adizes Methodology for organizational transformation.past activity: Conference Presenter and Co-ordinator