
Audra Baggett

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About me
Communications Manager, Americas at KONE
Education

University of North Texas
1995 - 2000BBA MarketingActivities and Societies: Delta Sigma Pi Business Fraternity
Experience

Tetra Pak
Jan 2000 - Jan 2016• Developed and executed communication strategies that supported company brand and voice for evangelizing team products/services to a global audience of 24,000+.• Process driver and change manager for continuous improvement process which required budgetary responsibilities and coordination across management, business, services, and finance.• Cultivated communication channels and mediums that increased awareness, engagement and productivity for global audience.• Created actionable communication and marketing strategies for new IT services and tools. - Achieved increased adoption rate of 95-98% with imnproved customer satisfaction rating of 4.7-4.9 (out of 5).• Developed and drove the creative process for digital marketing content for global project deployments and local site events.• Developed and maintained vendor relationships that resulted in successful outcomes.• Cultivated and collaborated with cross functional, global stakeholders to contribute expertise that helped achieve objectives.• Managed online web content and ensured application of content lifecycle management• Proven ability to work on multiple projects in an agile environment. Show less • Increased productivity and reduced costs by providing a global standard, stable, optimized, and easy-to-use IT client platform for 24,000+ clients.• Achieved cost savings of over $1 million through software efficiency initiatives.• Successfully led and developed a global team of five with budget responsibilities.• Engaged in stakeholder management to understand needs, issues, and leverage knowledge that drove successful business objectives.• Developed and maintained vendor relationships.• Proven ability to work on multiple projects in an agile environment. Show less • Manage the daily operations of the Global ServiceDesk Americas including service level agreement and customer service compliance, as well as manage complaint and escalation within the Americas time zone. • Responsible for team of six including establishing individual and team KPIs, monitor performance and execute performance reviews.• Single Point of Contact for Tetra Pak offices globally, with a strong focus on North and South America • Troubleshooting various software and hardware issues in addition to the administration of multiple systems (SAP, SecurID, VPN, Cisco, eBusiness).• Creation of technical training documentation to increase awareness of use of tools.• Proven ability to work on multiple projects in an agile environment. Show less
Senior Analyst - Communications and Digital Marketing
Jan 2009 - Jan 2016Standards Management Global Service Lead
Jan 2008 - Jan 2009ServiceDesk Americas Time Zone Lead
Jan 2000 - Jan 2008

PwC
Nov 2016 - Dec 2017Administrative Support Concierge• Provided support, coordination, and communication expertise for multiple Pricewaterhouse Partners including U.S. Leadership, as well as their engagement teams.• Stakeholder/client management of designated PriceWaterhouse Coopers Partners that helped strengthen partnerships and drive business.• Developed and cultivated cross functional partnerships to contribute expertise that helped achieve objectives.• Contributing member of an internal team that drove continuous education for our departments.• Proven ability to work on multiple projects in a fast-paced and dynamic environment. Show less

Service First Mortgage
Dec 2017 - Aug 2018Communication Specialist• Developed and executed innovative communication strategies that supported business strategy, projects and goals.• Coordination and development of compelling content for internal and external channels, including newsletters, press releases, and internet/intranet pages. • Established best practices and standards for brand management including boosting brand awareness through community involvement.• Provided communication guidance and support to Executive level for company-wide communications.• Implementation of change management methodology within the organization to foster responsible and impactful changes.• Involvement within the community to network and strengthen company relations and brand awareness.• Developed and cultivated cross functional partnerships with key stakeholders to contribute communications expertise that helped achieve objectives.• Supported Marketing with digital marketing campaign strategy and execution, as well as social media management.• System Support for the company CRM system. Show less

KONE
Aug 2018 - now• Develop, execute and manage persona-based internal communication strategies that inform and integrates the community. - Special focus on technician/factory operative audience which is 85% of the employee base in KONE Americas. - Implemented a digital newsletter with audience focused content that achieved a 50% adoption within the first year.• Manage an effective crisis communication strategy for North America that mitigates risk and protects brand equity.• Collaborate with stakeholders to identify and capitalize on opportunities to promote the organization, business strategy, people and product(s) to help shape company brand, culture, and increases employee engagement.• Provide communication guidance and support to Executive level for company-wide communications.• Develop and maintain vendor/agency relationships that result in successful outcomes.• Develop and cultivate cross functional partnerships to contribute communications expertise that help achieve business objectives.• Create compelling and strategic internal content for various channels that tells a story in a way that resonates with the intended audience. • Drive awareness, education and continuous improvement around communication in KONE Americas.• Align and support global communication initiatives using all applicable global processes and tools available. Show less • Assisted with developing and executing marketing and communications strategies that reflect the global strategies and local business. • Responsible for KONE Americas Customer Visit Experience program which strengthened customer relationships and helped generate over $48 million in revenue for KONE Americas.• Collaborated with key stakeholders to provide expertise and help promote the organization, business and people.• Developed compelling external content through various channels.• Supported internal communications for North America with engaging content around company vision and strategic developments.• Assisted in the planning, execution and coordination of KONE customer and employee events.• Developed and maintained vendor/agency relationships that result in successful outcomes. Show less
Communications Manager, Americas
Sept 2022 - nowMarketing & Communications Specialist
Aug 2018 - Sept 2022
Licenses & Certifications

Infomaster
Tetra PakJan 2013
ITIL Foundations - IT Service Management
PEOPLECERTJan 2015
Volunteer Experience
Assistant Coach
Issued by McKinney Soccer Association on Jan 2015
Associated with Audra BaggettAssistant Coach
Issued by Plano Sports Authority on Jan 2016
Associated with Audra BaggettRace for the Cure Volunteer/Sponsor
Issued by Susan G. Komen on Jan 2006
Associated with Audra Baggett
Languages
- enEnglish
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