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Winnie Lee

Winnie Lee

Account Executive

Followers of Winnie Lee579 followers
location of Winnie LeeTaiwan

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  • Timeline

  • About me

    VP of Experience Consulting, Gallup Strengths Coach, LEGO® SERIOUS PLAY® Facilitator

  • Education

    • Michigan State University

      2005 - 2006
      MA Advertising

      International Advertising Association Diploma in Marketing Communications, USA

    • National Chengchi University

      1999 - 2003
      BA Advertising

      1st Prize, 2002 Mingmei Advertising Strategy Contest, TaiwanAdYouth, AdASIA 2001 Conference, Taiwan

  • Experience

    • McCann Worldgroup

      Jan 2004 - Jun 2005
      Account Executive

      Served Client: KAO, Uni-President

    • Havas

      Jan 2007 - Dec 2007
      Senior Account Executive

      Served Client: Volvo Cars

    • Hsu Advertising

      Dec 2007 - Jul 2009
      Account Manager

      Served Client: ING Insurance, ING Funds, Sinyi Realty, PAYEASY, ASO Shoes

    • McCann Worldgroup

      Sept 2009 - May 2010
      Senior Account Manager

      Served clients: MaterCard, Nestea

    • Leo Burnett

      May 2010 - Dec 2011
      Strategic Planning Manager

      Served clients: McDonald's, Pepsico, China Trust, Heysong, Pfizer

    • McCann Worldgroup

      Jan 2012 - Mar 2015
      Planning Director

      Served Clients: KAO, Coca-Cola, Nestlé, Subway, Taiwan High Speed Rail, CTBC, Sinyi Realty, HeinekenGreater China Effie: 1 Gold 1 Silver (Taiwan Beer, Brand's)ROI China: 1 Bronze (ACUVUE)Asian Marketing Effectiveness (AME): 1 Shortlist (Taiwan Beer)APAC Effie: 1 Shortlist (Taiwan Beer)Campaign Asia Agency of the Year 2013Advertising Magazine Agency of the Year 2014

    • Ogilvy

      Mar 2015 - now

      Greater China Effie Judge (2019-2021)WARC for Asian Strategy JudgeAPAC Effie: 1 Shortlist (Wyeth) Served Clients: Pizza Hut, Wyeth, VW, Huggies, Coca-Cola, Baidu, Ping An InsuranceGlobal Nestle Cannes Creative Award: Grand Pix (Wyeth)Cannes Lions: 1 Shortlist (Wyeth)APAC Effie: 1 Silver (Wyeth)WARC Prize for Asian Strategy: 1 Silver (Wyeth)Greater China Effie: 3 Bronze (Wyeth)IPA Effectiveness Certificate

      • VP, Experience Consulting

        Nov 2020 - now

      • Group Planning Director

        Oct 2019 - Nov 2020

      • Planning Director

        Mar 2015 - Oct 2019

    • National Chengchi University

      Feb 2022 - now
      Adjunct Assistant Professor

      Course “Brand Strategy and Practice” at Department of Advertising

  • Licenses & Certifications

    • Effectiveness Test Certificate

      IPA (Institute of Practitioners in Advertising)
      Jul 2018

    • Certified Facilitator in the LEGO® SERIOUS PLAY® method

      Association of Master Trainers
      Mar 2023

    • Gallup Global Strengths Coach

      Gallup
      Sept 2021