Lisa Tri Ayuni

Experience

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  Ardan Radio

  Jul 2017 - Sept 2017

  Marketing Communications

  As a marketing communication intern, I was role to support the marketing and communication effort of a company. I work closely with the marketing team to assist in the implementation of various marketing campaigns and strategies. Here are some of the key responsibilities during the internship :1. Event support : Providing assistance in planning and organizing marketing events, which involve logistic coordination, setting up event materials, and managing registration.2. Analytics and reporting: Tracking and analyzing marketing campaigns, follow-up responden, and other relevant activities.3. Administrative task: Supporting day-to-day administrative task within the marketing department, such as organizing files, maintaining databases, coordinating meetings, and assisting with general office duties. Show less

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  PT Tokarindo Citrainti

  Dec 2018 - Feb 2019

  Social Media Specialist

  As a Social Media Specialist in the retail fashion industry, I have a primary role to develop and implement social media strategies to promote and enhance the brand's presence and engagement across various social media platforms. Here are some responsibilities include :1. Responsibility to monitoring negative feedback, customer compaints, or potential crises. Responding appropriately and taking necessary actions to address issues.2. Provide content idea and working closely with the creative team, graphic designer, and marketing department to ensure consistent branding across social media platforms.3. Build up marketplace account to increase sales through online channel, develop catalogue, and processing online order Show less

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  Bajubaja

  Apr 2019 - Jul 2020

  Media Planner

  As a media planner in the fashion retail industry, I have the responsibility to develop and execute effective media strategies and plans to promote the brand. Here are the responsibilities include :1. Develop effective social media strategies to achieve specific goals and objective for the brand’s online presence. Increase the number of followers to 72K.2. Identified target audience and their media consumption habits to boost engagement through meaningful interaction.3. Reached out to potential KOL/influencers to propose collaboration opportunities. Negotiation and contracting including deliverables and timeline guide.4. Working closely with talent and photographers to manage monthly photoshoots. Managing relationships and ensuring alignment with the brand's objectives.5. Craft marketplace ads to increase online sales, activate marketplace promotion, and optimize catalogue. Successfully elevate the store’s status become a star seller on marketplace. Show less

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  PT Bank Central Asia Tbk (BCA)

  Aug 2020 - Dec 2022

  Call Center Officer

  As a call center agent in a banking environment, I have responsibilities revolve around providing efficient and effective customer service related to various banking products and service. Here is a comprehensive job description :1. Customers assitance: Answered incoming calls from customers and addressing their inquires, concern, or request promptly and professionally. Solved more than 50++ customers/day.2. Sales and cross-selling: Identified sales opprtunities during customer interaction and promoting banjing products and services to customers based on their financial needs and preference. Reached approximately up to 30 insurance application requests per day.3. Record keeping and documentation: Accurately documenting customer interaction, inquires, complaints, and resolution in the bank's customer relations management (CRM) system. Show less

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  Bajubaja

  May 2023 - May 2025

  Performance Marketing

  As a freelance Performance Marketing in the fashion retail, I have the responsibility to develop and execute effective campaign strategies and plans to increase revenue. Here are the responsibilities include :1. Crafting end-to-end Meta Ads CPAS strategy, such us campaign set up, identify target audience, and ads creation to meet campaign objectives.2. Develop and implement effective advertising strategies to drive traffic, increase conversions, and generate sales. Sucessfully increase 48.84% of visitor and incease 14.68% of sales on Shopee. 3. Monitor and analyze key performance metrics such us impression, clicks, and conversions. Sucessfuly maintaining CTR and decrease 48.85% of CPA.4. Weekly and monthly report to evaluate campaign effectiveness, provide insights for further optimization and decision-making. Show less

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  PT Essential Luxury Odoriferous

  Aug 2023 - Sept 2024

  Digital Marketing Strategist

  As a Digital Marketing Strategist in the fragrance industry, I have several job desc to execute effective campaign. Core responsibillities include :1. Execute end-to-end TikTok ads strategy, achievements in reducing advertising costs by 5% and an impressive 85% increase in ROAS within a month period2. Crafting and implementing a sophisticated social media strategy, contributed to substantial 23% expansion of a followers growth.3. Prepare and organize KOL campaigns by providing comprehensive brief with successful achievements in collaboration with 50 KOLs within a month period4. Monitoring marketplace dynamics such as advertisements, keywords, and product descriptions to maximize sales with the achievement successfully increased marketplace sales by 32% Show less

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  Amero Jewellery

  Oct 2023 - Nov 2023

  KOL Specialist

  As a freelance KOL Specialist in the jewelry industry, I am responsible for developing and executing effective KOL campaign strategies to enhance brand visibility. Here are my key responsibilities:1. Strategically identified and partnered with key opinion leaders (KOLs) whose values aligned with the brand.2. Developed and implemented clear, detailed briefs as part of a comprehensive content strategy.3. Successfully increased followers, generated over 15K video impressions, and garnered 100+ comments, enhancing social media engagement. Show less

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  Mitra Keluarga

  Feb 2024 - now

  Social Media Specialist

  As a freelance Social Media Specialist for health centers, I am tasked with developing and executing organic content strategies to enhance hospital visibility. My key responsibilities include:1. Strategic Content Development, created and implemented content pillars, editorial plans, and daily briefs for Jakarta Ear & Hearing Center (JEHC) and Jakarta Heart & Vascular Center (JHVC).2. Daily Content Management, delivered daily social media content for JEHC and JHVC’s Instagram accounts, resulting in over 600 new followers in the first month.3. Performance Tracking, monitored and analyzed social media metrics to evaluate and optimize performance Show less

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  SuperSport Sensation.Intl

  Sept 2024 - now

  KOL Marketing

  As a KOL Marketing in the sports industry, I am responsible for building impactful collaborations between professional football players and brands. Core responsibilities include:1. Execute end-to-end digital campaigns for clients, successfully introducing football players from LIGA 1 clubs and TIMNAS players to brand opportunities.2. Coordinate sponsorship materials and activations during match days, including hands-on involvement in club matches to ensure brand visibility and execution.3. Plan, brief, and manage KOL campaigns, with proven success in collaborating with 100++ professional players to deliver brand objectives.4. Actively identify and pitch suitable players to brands, bridging communication between talent and client to create valuable long-term partnerships Show less