Claire Wu

Experience

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  SinoPac Holdings

  Sept 2001 - Aug 2008

  Manager, Corporate Communications Division

  ‧ Developed comprehensive external and internal corporate communication strategy for the company and implemented plans that heightens SinoPac’s visibility‧ Planned and executed brand strategies and marketing programs to meet business growth and profit objectives.‧ Responsible for the creation and dissemination of all official corporate communications to external affairs‧ Leading and ensuring best practices in employee communications‧ Responsible for merger crisis management, generating positive/favorable publicity towards SinoPac‧ Planned and implemented the annual CSR event: SinoPac Young Artist Showcase‧ Participated international awards to increase brand image‧ Media interviews; special events; press conferences; branding; sponsorship;‧ Corporate website message maintenance Show less

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  Standard Chartered Bank (Taiwan) Ltd.

  Aug 2008 - Apr 2009

  Assistant Vice President, Corporate Affairs Department

  ‧ In charge of the external communications function for Retail Banking ‧ Supervised PR agency for developing and executing PR/Branding plans for the launch of SME (small and medium enterprise) credit card, which generate positive/favorable publicity ‧ Managed press inquiries, coordinated talent interviews, and gathered of ‘background’ information with regard to external and internal communications‧ Proactive pitched senior managers’ articles to the media to enhance the role of “Thought Leadership” ‧ Created new strategies for developing a good relationship with the media, which can prove beneficial in case of crisis management and generate positive/favorable publicity towards Standard Chartered Bank (Taiwan)‧ Handled and coordinated CSR global event: Standard Chartered Hong Kong Marathon 2008 Show less

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  KGI Securities

  Apr 2011 - Mar 2013

  Deputy Manager

  ‧ Manage and supervise marketing, branding, and public relations plans for new organized Wealth Management Department, such as special events, joint project with key media ‧ Initiate and develop strategies and annual branding plans for new established KGI Charity Foundation‧ Crisis management and special events‧ Foreign and domestic awards pitching

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  AIA International Limited Taiwan Branch

  Mar 2013 - now

  Head of Brand and Corp. Communications

  ‧ Formulate short- and long-term brand and communications strategies based on Group’s and local business units’ objectives. ‧ Implement and deliver communications initiatives across segments to support business growth, including product launch promotion, press releases, content marketing at social platform, company literature, and marketing kits. ‧ Conduct media training for C-level executives to enhance company’s crisis communications and reputation management. ‧ Assist to drive compelling executive communications internally and externally by enabling the CEO to build company business and reputations for employees and external stakeholders.‧ Conduct annual Customer Relations Survey and customer engagement program to oversee and manage customer experience and improve touchpoints along customer journeys. ‧ Formulate communications policy/portal and manage internal cross-functional collaborations to ensure full compliance with all corporate and regulatory guidelines.‧ Build an effective network to become the first line of trusted source of information about corporate cause, citizenship and community relationship.‧ Act as deputy spokesperson to manage media coverage and engagement, as well as to strengthen media network including financial, insurance, healthcare, and sports media. ‧ Receive promotion in every 2 years with being ranked as “Exceeded expectations of the Role” which only 25% of the staff was recognized. Show less