Upasna Singh

Experience

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  IRA FOODS PRIVATE LIMITED

  Apr 2016 - May 2017

  Business Development Executive

  Project Title- Developing Market for start up company of nutritional and health supplement  Identified potential customers and created database in the assigned regions in Haryana Conceptualized and assisted in designing infographics like brochures, logo, packaging and website Formulated Go-to-market and promotional strategy penetrated the market by organizing campaigns, events, advertisements, discount proposals and Corporate tie-ups Addressed client’s and customer’s concerns regarding product availability, prices, quality and usage via emails and calls Recommended actionable insights for product improvement and product diversification Project resulted in increased sales by almost 150% Show less

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  Sun Chem Pvt Ltd

  Nov 2017 - Dec 2017

  Market Research Analyst

  Market Research for their products in the suburbs of Mumbai and prepare a go-to-market strategy followed by Sales Promotion

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  Dow

  May 2018 - Jun 2018

  Marketing Intern

  Project Title- Marketing Research Analysis for Potential Market for the new product  Created database of potential clients in Domestic Water and process solutions sector in the Northern Region including Haryana, Punjab, Uttar Pradesh and Delhi Planned, designed and conducted primary market research, Conducted two stage qualification survey - Telephonic Interview and Personal interviews Coordinated with the key stakeholders down the supply chain and analyzed key market, customer trends, competition strategy and evaluated impact on market segments Generated valuable insights with constructed strategic and tactical options using product potential, customer segmentation opportunities, customer insights and market trends Took initiative to start an awareness campaign for the customers to reduce client’s complains about existing product by increasing awareness  Project created approx. 20% potential and interested leads out of 200 clients Show less

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  Zomato

  Jul 2018 - Jul 2018

  Campus Ambassodor

  Carried out sales promotions in the campus by communicating and designing advertisement through Social Media and BTL advertisements

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  Lybrate

  Mar 2019 - Aug 2019

  • Provide proactive Digital solutions to brands on the basis of their brand briefs• Formulated marketing strategy on the basis of current trends in the industry• Liaising with the Creative Team to Execute the Solutions Provided to Brands• Crafting customized pitches for the brands based on the categories identified for upcoming projects• Responsible for driving revenue, growth & customer satisfaction• Provide leadership to the day to day operations of the brand solutions department, while maintaining focus on the company’s strategic goalsAd sales, Business Development, Revenue Generation, Brand Building, Client Servicing Show less

  • Digital Sales Manager

    Mar 2019 - Aug 2019

  • Digital Sales Manager

    Mar 2019 - Aug 2019
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  Hello Health Group

  Aug 2019 - Jul 2020

  Consultant Brand Solutions

   Creating and maintain client base with quality leads of healthcare brands including OTC Healthcare, Pharma, insurance and Hospitals. Understanding competitors’ products and offerings to support development of country-specific product portfolio to penetrate the market with helloswasthya.com Building strategic partnerships and growing business revenues by on boarding the clients by encouraging them to invest in brand building activities from the portfolio of various distinctive products. Working on Media planning and development with agencies like Mindshare, Mediacom, etc and with partnering with various digital platforms, influencers and ecommerce platforms to get more visibility and attract new opportunities Generating business from existing and newly built digital media properties including Content-based Solutions, Ad Sales, PPC, social media, LeadGen, Promotional, Influencer, Email, Content, SEO, PPC Tools like Hawkeye, GA, SEO, Brand Strategy, Client Servicing. Information gathering on new product launches and working with cross- functional teams to build a strong, sustainable prototype for business offering to the clients. Overseeing campaign execution, Client servicing and Key account management. Partnered with 5 digital content publishers and onboarded the first client for the Indian region and went on to bring several marketing campaigns from the clients including Cipla, Religare, Thyrocare etc. Work with internal brand teams, Marketing Solutions and Digital Sales Managers to develop creative solutions and integrated sales programs for clients. Show less

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  Soch Group

  Jul 2020 - Oct 2021

  Business Development Manager

   Increasing client base for the new ecommerce platform exclusively for startups. Identifying new leads and business opportunities. Generated 1000+ quality leads for the cosmetics and food and beverages category. Onboarded over 200+ FMCG brands in cosmetics and food category. Maintaining relationships with drop ship vendors through online support, order entry and order fulfillment and processing. Run sales cycle from researching prospects to cold calling, in-person meeting, pitching, consulting, negotiating, closing deals and onboarding. Built and maintained relationships with key contacts at potential clients. Show less

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  ICICI Prudential Life Insurance Company Limited

  Sept 2021 - now

  Senior Manager

   Pan India Key account manager for Policy Bazaar offline channel and also 8 web aggregator partners Addressing and resolving all customer, sales, operational and technical related issues Providing suggestions for continuous improvements in workflows and procedures for sales and service Creating strategies with the partners to boost sales and stay ahead of competition Assist account managers with various requests and processes Arranging training and helping sales team of new products and cross-selling opportunities Show less