Hannah Eates

Experience

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  Fashionbloc

  Oct 2014 - Jul 2015

  Marketing and Communications Intern

  - Assisted with development of social media campaigns and day-to-day management of social media marketing (SMM)- Written corporate marketing plan for potential investors (as a part of Master`s thesis)

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  Conceptable Ltd.

  Oct 2014 - Apr 2015

  Marketing and Sales Assistant

  - Assisted with developing lead generation and brand positioning strategies- Coordinated website redesign and optimized website structure and content for SEO purposes- Created and maintained content calendar and proofread blog content- Monitored social media (Twitter and LinkedIn) and industry-related sources to monitor audience interest and identify potential blog posts content topicsAchievements:- Successfully and within set timeframe launched new website for the company based on the concept developed Show less

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  UM Worldwide

  Feb 2016 - Aug 2016

  Junior Media Planner

  Responsibilities:• Analysed media market trends and conducted competitor analysis in media sector across Ukraine• Worked with large numeric databases and analysed media indicators like TRPs, reach, cover, affinity inExcel Produced reports and presentations for existing (Johnson & Johnson, Vitmark, AVK, RoyalCanin etc.) as well as potential clients (retail, FMCG, banking, e-commerce) to illustrate market researchfindings• Participated in presentations and pitches of media strategy proposals to potential clients• Coordinated preparation of documents and submission of request proposals for tenderapplications in accordance with requirements• Acted as first point of contact between clients and the agency making sure all queries are resolved andclients` requirements are met, including budgets and timeframesAchievements:• Within 4 months of working was trusted with the role of coordination media planning projects inOOH, radio and digital advertising Show less

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  Biakom

  Sept 2016 - Nov 2016

  Digital Marketing Executive

  Responsibilities:• Developed content strategy for e-commerce start-up in educational robotics• Developed and maintained content calendar for the company• Managed company`s Facebook account, including coordination of PPC campaigns, followersengagement and content creation (videos, articles, press releases, visual content)• Optimised website content and structure for SEO purposes• Built and maintained long-lasting relationships with various stakeholders, including international suppliers (China, US) and Ukrainian partnersAchievements:• Grew Facebook online community despite niche product• Established a new partnerships with two suppliers from the USA and China• Contributed to the increase of website traffic and sales via improved social media presence Show less

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  Banda Agency

  Nov 2016 - Apr 2018

  Strategist

  Responsibilities:• Planning and executing qualitative consumer research (focusgroups, interviews, observation) to gain insights into types of communication channels the strategy can be based on• Developed communication strategy alongside Strategic Director for projects in branding, brand creation, naming, TV, OOH and digital campaign• Coordinating briefing sessions and working closely throughout the project with creative teams to ensure agency`s solutions match strategic direction and effectively addresses client’s business objectives• Worked alongside research agencies on ethnographic and other consumer research• Dove deeper into a client’s business to understand its processes from the inside by spending a week in their office and conducting in-depth interviews with their team• Creating presentations for pitches utilising research findings, brand models and frameworks, competitive analysis and rationale for our strategic and creative solutions• Participating in and implementing ideas to improve strategic sessions with clients• Writing website content, including case studies and press releasesClients: Morshinska (bottled water), OKKO (national chain ofpetrol stations), Uber, Work.ua (career website), OLX (global onlinemarketplace), KAN (property development), LUN.ua (propertywebsite), Lakomka (snacks), Why Not (soft alcohol drink), NationalArt Museum of Ukraine, MacPaw (IT)Achievements:• Developed brand repositioning strategy for redesign of OKKO brand identity, which received Red Dot Best of the Best award in 2018• Developed creative strategy for TV campaign for OLX, which received bronze on Epica Awards in 2018• Received three Effie Awards (Silver and two Bronze) for the multichannel campaign for Work.ua• Created strategic concept for a TV, OOH and digital campaign that resulted in 27% increase of client`s website traffic Show less

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  BeefJack

  Apr 2018 - May 2018

  Business Development Executive

  Responsibilities:- Researched potential clients, prepared and defined a business pitch- Supported lead generation and updated CRM system- Contacted and provided ongoing support to the potential clients via email and telephone- Represented company at the meetings and industry events (EGX Rezzed 2018)- Together with a marketing team, prepared proposals for the potential clients- Created a report on a weekly basis- Maintained meetings calendar for myself as well as for a senior manager- Developed promotional materials for the companyAchievements:- Based on own research proposed new brand strategy for the agency- Developed new promotional materials for the agency (introduction presentation and brochure)- Proposed new structure for marketing strategy presentation- Developed a new structure for the weekly report together with a senior manager Show less

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  Admixer Ukraine

  Sept 2018 - Aug 2019

  Digital Creative Strategist

  Responsibilities:• Worked as a lead strategist for all projects, developing brand, communication and SMM strategies• Participating in client meetings from first client briefings to final presentations• Coordinating and conducting my own quantitative and qualitative research• Working closely with creative team on a daily basis through briefings, brainstorms and regular reviews• Creating and delivering presentations for clients, visualising data, illustrating insights but, more importantly, telling an engaging story• Training account management team on process and value of strategy development as well as helping them find new ways of bringing more value to their clients’ business• Assisting business development team in developing close knit propositions for potential clients as well as helping them identify attractive markets for agency’s growth• Working alongside media, other creative and client teams• Trained junior strategists from our and our partner agencies using personally developed training programCleints: Garage (Carlsbeg), Kronenbourg (Carlsberg),Carlsberg, Somersby (Carlsberg), Avon, Pepsi, Marengo(Bayadera), Chudo yoghurt (Pepsico), Mivina noodles(Nestle), Jeep, Ducati, KIA, Mercedes, Curtis tea, Sushiya(restaurant chain), UNFPA, Marengo (alcohol), Lvivarnya(event space) etc.Achievements:• Developed strategy for brands Tuborg and Robert Doms that allowed us to win all 12 brands from Carlsberg Group• Developed strategic planning methodology and framework for the agency, which allowed us to be praised by clients for our approach and win many accounts• Developed a training program for junior strategists• Gave a lecture on Creative Strategy for Pharma sector at the specialised conference in November 2018• Have written a case study for Effie 2018, which allowed our case study to be shortlisted Show less

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  Adylic (Omnicom Media Group)

  Oct 2019 - Jul 2020

  Creative Strategist

  Responsibilities:• Was a leading strategist on assigned accounts, working as a part of the team of account managers, designers and AdOps as well as 8 other strategists• Was responsible for creating a DCO (dynamic creative optimisation) strategy for the client’s digital campaigns in video, social and display• Analysed client’s communication objectives and media plan to propose the relevant DCO solution• Analysed and segmented client’s target audiences as well as identified contextual triggers relevant for the campaign• Adapted creative messaging and assets to create highly personalised content for each audience segment (writing copy and creating design mock-ups)• Developed testing framework to gather creative insights and optimise performance of the campaign• Created regular reports on campaign performance and creative learnings• Advised the client on how DCO worked and how to get the most out of it• Worked alongside creative and media agencies to develop a holistic and effective campaign• Proactively participated in new business pitches, creating personalised DCO proposalsClients: HSBC (UK, UAE, Egypt, Oman), Audible (UK), McDonald’s (Germany), Mitsubishi (UK), Martini Global (international campaign for 7 European markets), Vision Express (new business), Zoopla (new business), Elder Scrolls Online – Bethesda (new business), Holland America Line (new business), Funking Cocktails (new business), Renault(support)Achievements:• Thanks to being a quick learner, I was able to quickly take on more responsibilities and after couple of weeks ofjoining the company was able to take on a leading role for all of my accounts• Continuous monitoring of creative performance and optimisation lead to campaigns outperforming their pre-DCOKPIs as well as number of leanings that can be applied for future communication• Developed a new framework for client’s case study deck, which was successfully implemented for the entire team Show less

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  Feed Agency

  Sept 2020 - Jan 2022

  Responsibilities:- Leading strategist on eBay UK account for their owned and onsite communication;- Planning campaigns for onsite, push notifications, emails as well as content and experience for web pages;- Creating strategic propositions that set the direction for other agencies like social, PR and influencer;- Working closely with creative, media and other agencies to develop an integrated through-the-line response;- Developing new positioning and strategic territory for specific verticals such as collectables, music etc.;- Writing creative briefs that tell clear and engaging stories that inspire the creative team;- Conducting customer journey research, testing and competitor analysis;- Coordinating and mentoring mid-weight and junior strategists;- Supporting with other accounts and strategy team development.Clients: eBay UK, supporting - Uber, Aesop, Ancestry.Achievements:- Without any support from other strategists, grew the account, built closer relationships with the client, educated them on the value of the strategy and raised our visibility, which led to growth in our team;- Held numerous presentations for the agency team, the client and the strategy team to educate on what strategy is, our ways of working and working on developing a brand strategy for our strategy team;- Developed an interactive brief writing process for one of the clients - a board game that helps to tell the story of the brief to make sure it’s clear and well-thought-out. Show less

  • Senior Strategist

    Aug 2021 - Jan 2022

  • Strategist

    Sept 2020 - Aug 2021
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  Waste Creative

  Jan 2022 - now

  Senior Strategist

  Responsibilities:- Leading the development of brand, marketing, campaign and community strategies for video games;- Conducting market, consumer and wider contextual research to identify insights that would form the strategy;- Briefing and working alongside the creative team to ideate and produce effective creative that’s aligned with the strategy;- Delivering engaging presentations that tell a story of our strategy and help sell in the creative;- Developing performance campaigns with testing and optimisation frameworks;- Writing and overseeing performance reports that provide recommendations on how to increase effectiveness;- Leading a team of junior and midweight strategists, delegating tasks and guiding them through their projects;- Overseeing performance and professional development of junior strategists, serving as their line manager;- Building relationships with clients, becoming their strategic partner;- Supporting senior management in strategic work for the agency. Clients: Supercell, Zynga, CCP, EA, Big Fish, Square Enix Collective, FuturLab.Achievements:- Developed successful soft-launch strategies that allowed several games to pass their development gates and achieve their objectives;- Won numerous pitches with the strategic work;- Developed performance campaigns that greatly outperformed previous creative;- Published an opinion piece in Drum sharing learnings from my experience working with video games. Show less