
Puneet Singhal
Senior Team Lead, Marketing

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About me
Performance Marketing | SEO | CRO | Web3 Enthusiast
Education

Indira Gandhi National Open University
2012 - 2013Executive MBA Marketing A Grade
Manipal Academy of Higher Education
2001 - 2004Bachelor Information Technology A Grade
Experience

Cvent India Pvt. Ltd
May 2004 - May 2010Senior Team Lead, MarketingCompetitor Analysis: Assessment of the strengths and weaknesses of the current and potential customers to identify opportunities & threats.Business Development: Identifying the potential industry partners and establishing the various marketing and promotional partnerships with them to establish ourselves as the best brand in the industry.Lead Generation: Managed various lead generation projects to ensure the continuous flow of the qualified leads for the sales team.Tradeshows: Identifying various industry events where we can exhibit to get the traction with the potential customers and for the branding of our products.Email Marketing: Fine understanding of tracking the success of email campaigns by looking at various factors like delivery rates, open rates, CTR etc.Web Analytics: Analyzing the marketing effectiveness and getting the rich insights into the website traffic through Google AnalyticsPPC: Promoting the website through Google Adwords and tracking the success of each keyword used in the campaign Show less

Synopsys Inc
Jun 2010 - Sept 2011Asst. Manager, Marketinggoogle adwords, website analytics, email marketing, online marketing, search engine optimization, social media marketing, event marketing, lead generation, market research, competitive analysis, marketing communications, campaign management, trade show planning and public relations.

The Princeton Review
Oct 2011 - Feb 2015Online Marketing ManagerManya Education Private Limited (MEPL), the largest partner of The Princeton Review (TPR) globally, offers end-to-end guidance and solution for all the overseas education requirements. With an ever-growing network spanning 47 centers in India, Manya-The Princeton Review has established itself as one of the leading organizations in admissions to the world’s top universities, study abroad test preparation and language & communication training. The organization focuses on foreign university admissions and guides students through the entire journey starting from short-listing of schools, test preparation, developing a competitive application strategy, interview prep and visa services. We believe in helping students realize their dreams.Founded in 1981, The Princeton Review is headquartered in New York, is a part of ST Unitas, a global education company, nicknamed as ‘The Fastest Rocket in Korea’; and has grown to become one of the leading companies in EduTech. Show less

RedDoorz
Mar 2015 - Sept 2016Head of Digital MarketingRedDoorz was founded in 2015 and is the fastest growing budget stays brand in South East Asia.The vision behind RedDoorz is to create an ecosystem for travellers, to help them discover branded budget stays with a promise of high-quality services.RedDoorz helps hoteliers and guest house owners to showcase their property over a responsive platform, allowing them to reach out to larger audiences, increase their distribution, earn a brand name and streamline operations.Thorough Quality Check Points by RedDoorz ensure that the guests are served with a consistent experience, each time during their stay at any of the partner property.The stay experience drives a continuous demand of business and helps a non-branded guest house or a hotel to emerge as a brand to infuse trust and to strengthen a strong base of loyal customers. Show less

Sitaram Bhartia Institute of Science and Research
Oct 2016 - Mar 2018Technical Head, Digital MarketingSitaram Bhartia Institute of Science and Research (SBISR) is a multi-specialty hospital located in South Delhi that is committed to delivering ethical healthcare.Over the years, SBISR has been known for their Obstetrics and Gynecology department and they are widely known for their approach to maternity care and preparing the families towards healthy, normal deliveries. SBISR is one of the very few healthcare organization in the country who discloses their Normal Vs C-Section delivery rates and has accomplished an impressive 88% normal delivery rate for first-birth, low-risk women while most of the private hospitals have high C-section rates of 70-80%.With a strong focus on following evidence-based and ethical medical practice, SBISR has always ensured the patient's interest at the center of all its services. Show less

NBA Group of Institutions
Mar 2018 - Oct 2019Head of Digital Marketing
NIIT University
Oct 2019 - Jun 2022AGM, Marketing
Blockchain Council
Jun 2022 - Jun 2023AVP Marketing
CCS Global Tech
Jun 2023 - nowHead of Digital Marketing.webp)
CCS Learning Academy (Division of CCS Global Tech)
Jun 2023 - nowHead of Digital Marketing.webp)
CCS Learning Academy (Division of CCS Global Tech)
-Head of Digital Marketing
Licenses & Certifications
- View certificate

Google Analytics Certification
GoogleDec 2016 - View certificate

Google AdWords Certification - Search Advertising
GoogleDec 2016
Languages
- enEnglish
- hiHindi
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