José Manuel Cano

Experience

• 

  Nestlé

  Feb 2016 - Sept 2024

  Key Responsibilities:-Develop and execute comprehensive marketing plans to drive brand growth and achieve sales targets for Gerber Pouches.-Conduct market research and analyze consumer insights to identify key trends, opportunities, and challenges in the baby food industry.-Develop and manage the brand's budget, ensuring effective allocation of resources to maximize return on investment.-Work closely with sales teams to develop trade marketing programs and initiatives to drive product distribution and visibility in retail channels.-Collaborate with key stakeholders to develop and execute new product launches, ensuring successful market entry and adoption. Show less

  • Brand Manager - Gerber Snacks & Drinks

    Apr 2024 - Sept 2024

  • Brand Manager - Gerber Pouches

    Sept 2023 - Mar 2024

  • Project Management - Confectionery

    Nov 2021 - Sept 2023

  • Customer Facing Coordinator

    Mar 2018 - Oct 2021

  • Customer Service Specialist

    Feb 2016 - Mar 2018
• 

  Amazon

  Sept 2024 - now

  Sr. Brand Specialist - ISM

  Amazon Vendor Services and Instock Management for the Wireless category.