
Zachary Theiss, WSET Level III, CSS

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About me
Innovative Sales Leader
Education

California State University, Chico
-Bachelor of Arts in Music Concentration in Audio Engineering+ Semester Abroad, London
Experience

Southern Glazer's Wine & Spirits
Nov 2004 - Mar 2019• Oversaw, planned, communicated and executed the sales goals for a merchandising division• Achieved ambitious volume objectives within Northern California region• Analyzed sales statistics and recommend policy developments to enhance sales figures; fostered goal attainment• Built, maintained and nurtured strong and productive business relationships with supplier community• Managed a team of area managers and district managers by oversight of sales and merchandising efforts for the division of chain grocery & drug store accounts Show less • Awarded Rookie of the Year (2009)• Built meaningful relationships with customers and sold $3M annually• Made regular sales calls to designated on premise accounts to cultivate customer relations and satisfaction with service provided; actively sought new customers to build business• Demonstrated consultative sales abilities through successful presentations of product, the promotion of new and existing portfolio items and the expansion of business• Consistently met or exceed monthly quotas and placement objectives Show less • Achieved ambitious volume/profit objectives within Bay Area market• Led, managed and mentored 4 teams’ quotas • Prepared, executed, and achieve desired survey results as agreed upon with supplier representatives and management• Strategized with executive sales and merchandising management to provide sales reports/results reflecting case volume sales activity in your respective region of chain accounts• Identified market trends and developments in product categories, geographic regions and grocery store account base Show less • Awarded 2006 Coastal Division Team of the Year • Established sales strategies, merchandising techniques and provided attainment plans to meet management and suppliers goals• Partnered with supplier community to understand brands, sales goals/projections, and secured additional opportunities for increased distribution• Strategized with senior merchandising management and provided sales reports/results reflecting display activity in chain grocery store accounts• Analyzed sales statistics and recommended policy developments to enhance the team's sales figures and foster goal attainment Show less • Awarded 2005 Coastal Division Rep of the Year• Oversaw 15-25 established chain grocery store accounts (i.e. Safeway/Vons)• Achieved growth objectives using persuasive sales techniques to effectively manage accounts • Kept current of business/market conditions, intensively pre-planned sales efforts, recognized new opportunities within accounts and maintained records• Built/developed the trust and confidence of retailers through knowledge of spirits and wine products, persuasive presentations and overcoming objections Show less
Sales Account Executive
May 2016 - Mar 2019Regional Sales Director
Aug 2013 - Apr 2016Division Manager
Jun 2011 - Jul 2013On Premise Sales Representative
Apr 2009 - Jun 2011Coastal Division Area Manager
Apr 2007 - Apr 2009District Manager
Apr 2006 - Apr 2007Chain Territory Manager
Nov 2004 - Apr 2006

Strikeforce AMC
Mar 2019 - Oct 2021 Oversaw sales strategies & revenue streams for all Sydney based clients Own P&L, including growing revenue & implementing efficiencies to maximize profits Led RFP pitches & negotiate contract renewals to secure long term profitability Led Sydney based team to continually increase morale & productivity in a challengingwork environment Drive sales, marketing and merchandising solutions for the most complex andhighest revenue generating clients at the agency Lead business reviews, JBP & contract negotiations for various clients Manage client budget and forecast annual, quarterly + monthly revenue Nominated for Employee of the Year after only 4 months with the company
Group Account Director
Jan 2021 - Oct 2021Senior National Account Manager
Mar 2019 - Dec 2020

Buzzballz, LLC / Southern Champion
Jan 2021 - Dec 2021National Sales ManagerSuccessfully initiated business partnership and built the foundation for Buzz Ballz 1st everexpansion into an international market. Delivered a comprehensive sales plan and aligned senior stakeholders aroundopportunities to maximize brand visibility in ANZ market Developed pricing strategy to hit key retail and on-premise price pointso Price build inclusive of local taxes, shipping costs, distributor margins, retailermargins, A&P funding Identified/secured distribution deal with local partner to maximize sustainable growth Collaborated with brand & legal teams to develop compliant labelling for the market Developed ATL & BTL marketing plan to build brand awareness with targetdemographic groups in key markets Show less

Southern Glazer's Wine & Spirits
Nov 2021 - nowSales Account ExecutiveOversee highest revenue generating account ($60M) within largest SGWS division in NCA Determine retail strategy, brand programming and item assortment with retailmanagement for 250+ retail outlets Forecast sales monthly, quarterly, and annually; report into + advise leadership Lead MM dollar trade budgets, maximize sales potential & goals for 30+ suppliers
Licenses & Certifications

Wine & Spirits Education Trust (WSET) Level 2 Intermediate Certification
Wine & Spirit Education TrustJul 2012
Introductory Sommelier Certification
The Court of Master SommeliersJan 2004- View certificate

Certified Specialist of Spirits
Society of Wine EducatorsOct 2018 
WSET Level 3 Advanced Certification
Wine & Spirit Education TrustAug 2016
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