Tushar Sen CAIA, LIFA

About me

As Leader of the pack of hungry “outliers” here at Boolean® I aim to transform mission-driven organizations through branding, marketing, and digital communications. We help governments, associations, and universities increase their impact and revenue by creating deeper connections with their audiences. We marry data with human-centered design to craft brands, build websites, crunch big-data and launch marketing campaigns that improve the world. If what you do every day is what you believe in, here’s what we believe in: Challenging each other to think deeply. We debate as many potential solutions as possible—even the weird ones. Because challenging each other to think deeper is as effective as it is fun. Sure, we could offer our clients a paint-by-numbers product, but what a waste of time and money! Better to approach each new project with clear eyes, full hearts, and an allergy to taking the easy way out. Your organization isn’t dipped in concrete. So instead, we’ll treat it like what it is: a fascinating, swirling, evolving collection of real people trying to do great work. The finest solutions aren’t born; they’re crafted. Not only don’t we fear failure; we embrace it as part of the process. Our code is impeccable. And everything—everything—we deliver has been thoroughly picked apart, tested, and polished to an impeccable shine.