Osama Usmani

Experience

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  Web Innovators Inc

  Nov 2014 - Feb 2016

  SEO Manager

  Developed and executed targeted SEO strategies to enhance website visibility and boost organic traffic. Conducted thorough keyword research and competitive analysis to identify growth opportunities, enabling data-driven enhancements in SEO effectiveness. Optimized website content and structure to align with search engine best practices, improving search rankings and user experience. Built and managed a portfolio of high-quality backlinks, strengthening domain authority and establishing connections with authoritative sites. Show less

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  Website SEO Clinic

  Mar 2016 - Jun 2018

  Paid Search Manager

  Directed comprehensive digital marketing strategies to enhance brand visibility and drive client growth, overseeing the execution of SEO, PPC, social media, and content marketing campaigns. Developed data-driven marketing initiatives tailored to client goals, focusing on maximizing ROI and engagement. Led a team of digital marketers, guiding campaign planning, optimization, and analytics across multiple channels. Conducted performance analysis to identify trends, adjust strategies, and report results to clients, delivering insights on metrics like traffic, conversions, and user engagement. Collaborated with cross-functional teams to ensure marketing efforts aligned with product offerings and business objectives, while staying updated on the latest industry trends and digital technologies to maintain competitive advantage. Show less

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  EProspects

  Oct 2018 - now

  Digital Analyst

  Developed and executed high-impact lead generation campaigns across Google Ads and multiple digital platforms, delivering measurable improvements in CTR, conversion rates, and ROAS. Leveraged advanced analytics to track and evaluate performance metrics, including impressions, clicks, conversions, and cost per lead (CPL), ensuring optimization and strategic alignment with business objectives. Created detailed reports and presentations to communicate campaign insights, trends, and actionable recommendations to stakeholders, driving informed decision-making and ongoing improvements. Proactively stayed informed of the latest trends and technologies in digital marketing to continuously enhance campaign effectiveness and maintain competitive advantage. Show less

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  Crekey Solutions

  Apr 2020 - May 2021

  Digital Marketing Manager

  Strategically developed and implemented multi-channel digital marketing strategies across SEO, PPC, social media, and email marketing, driving brand growth and engagement. Oversaw and optimized digital campaigns to meet business objectives, leveraging data-driven insights to enhance performance and identify opportunities for improvement. Led and managed a team of digital marketers, fostering a collaborative environment and ensuring alignment with company goals. Collaborated cross-functionally with sales and product development teams to synchronize marketing efforts with broader business strategies. Proactively stayed abreast of industry trends, introducing new initiatives to capture market opportunities and accelerate business growth. Show less

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  Software Solution LA

  Nov 2020 - Jun 2021

  Digital Marketing Manager

  Led the creation and implementation of SEO strategies to boost website visibility and increase organic traffic within the competitive US market. Conducted in-depth keyword research and competitor analysis centered on US- specific search trends, uncovering opportunities to optimize SEO effectiveness. Enhanced website content and structure following best practices for US-based SEO and established a network of high-quality backlinks from relevant, authoritative US websites. Tracked and analyzed key SEO performance metrics, emphasizing US-specific indicators like organic search traffic, keyword rankings, and conversion rates. Delivered regular performance reports to stakeholders, clearly illustrating SEO’s contribution to US market objectives. Remained actively engaged with emerging SEO trends and technologies to consistently align with the latest US market developments. Show less