Tejas Salian

Experience

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  KANALYTICS

  Jun 2015 - Dec 2016

  Sr. Media Analyst

  Broadcast Analysis department:• To Provide Integrated Media Solution to clients across Four Major platforms Print, E-media, Broadcast and Social Media.• PR Auditing• Responsible to do Sentiment Analysis for clients in various sectors (Entertainment, Finance, Politics).• To Analyze the Broadcast Media Coverage for the clients to draw conclusions to help Clients for Better Decision making.• To guide clients so that they can strategize in terms of coverage, visibility and brand Image.• Manage Team and make them understand about Broadcast Medium and its process• Manage deadlines to provide Daily Updates to Clients. Show less

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  Asymmetrique

  Dec 2016 - Sept 2021

  Media Planner

  Media Planning • producing financial and media plans and forecasts.• undertaking relevant research.• analyzing and interpreting data.• Assessing the impact and suitability of different media types used to target certain markets based on their clients' needs and wants• Developing various options for media plans based on the client’s objectives• Analyzing the client's post-campaign results and recommending refinements• Interacting with internal and external partners to evaluate, implement, and maintain a media plan• Collecting and analyzing information on different media platforms.• Working closely with clients to understand their needs, wants, and objectives, and then determining which media channels fit best for specific campaignsInsight Analyst• Social Media Analytics• Basic Google Analytics• Brand Analysis for various platforms (Facebook, Twitter, Instagram, Blogs, Snapchat, Pinterest, LinkedIn, YouTube, etc.)• Creating Initial Reports, Campaign Reports, Contest Reports, Weekly Reports, Monthly Reports, Annual Reports, and Pitch Reports for Brands by using relevant tools to extract data and make presentations.• Resolve client issues in a timely manner.• Complete assignments by adhering to client timelines.• Support the Brand Solutions and Content teams with high-quality Competitive Analysis.• Identify new tools which will simplify the monitoring and reporting process.ORM• Creating and Analyzing ORM reports.• Competitor Analysis what people are talking about competitor’s brand and comparing the sentiments with our own brand.• Sentiment analysis; analyzing post or tweet and giving sentiments accordingly, whether positive, negative, or neutral• Replying to comments and customer queries over the web (Facebook, Twitter and Complaint Forums) Show less

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  Paragon Digital Services

  Oct 2021 - now

  Account Manager Paid Social

  1. Create campaigns on various platforms – Facebook, Instagram, Twitter, LinkedIn2. Monitoring and optimizing multiple campaign executions to ensure campaign are launching and delivering on schedule and as per the client requirements.3. Ensure that all project deliverables are in line with the scope, schedule and cost estimates and the deliverable quality adheres to the expectations set.4. Manage and support end-to-end account management that includes media planning, campaign setup, campaign execution, budget optimization, campaign assessment, reporting, quality check on various Adtech platforms and raising invoice to the client.5. Handling client queries and suggest best possible solution to client.6. Be the single point of contact for the customer on all delivery related communication as well as for the internal revenue team.7. Strong experience in managing multiple campaigns/projects simultaneously8. Working closely with other DAN partners like 360i USA, Iprospect, Carat UK9. Generating performance reports from various advertising servers/platforms.10. Setup/Trafficking campaigns in various advertising servers/platforms.11. Deliver all assign tasks on a timely and successful manner as per the requirement.12. Accountability with TAT. Quality and process guidelines on all deliverables worked up on.13. Monitor the performance of advertising campaigns and provide insights.14. Troubleshoot and fix any issues with campaign setup/performance/reports.15. Supervise QA of critical and complex tickets.16. Audit the quality of all the deliverables17. Proactive communication to Lead/Supervisor on identified gaps in the project18. Drive team meetings and ensure the KPI’s are achieved (Quality & TAT).19. Monitor the queue and assign the tickets to the subordinates. Show less