Pedro Jardim

Experience

• 

  Mars

  May 2003 - Jul 2006

  █ Category management and shelf optimization, increasing sales in small-format stores by 20% to 30%. █ Development of POS materials. █ Implementation of sales and distribution campaigns. █ Implementation of a promotional campaign with a return of R$3 million in spontaneous media. █ Conducted consumer research to define packaging for new products. █ Development of TV campaigns, websites and promotions.

  • Product Management and Trade Marketing Analyst

    Feb 2005 - Jul 2006

  • Product management assistant

    May 2003 - Jan 2005
• 

  Akzo Nobel

  Aug 2006 - Jun 2008

  █ Managed the area and reported to the Marketing Director. █ Implementation of a process to calculate the cost of serving individual customers and segmentation, leading to the optimization of direct vs. indirect service policies and P&L optimization.█ Optimization of media investments through an econometrics project, with reallocation of R$3M annually. █ Budget control with the development of efficient and standardized reports. █ Definition of highly specific commercial objectives, generating surgical action plans. Show less

  • Business Intelligence Supervisor

    Mar 2007 - Jun 2008

  • Sr. Trade Marketing Planning Analyst

    Aug 2006 - Feb 2007
• 

  Samsung Electronics

  Jun 2008 - Apr 2015

  Responsible for communication strategy and briefing, qualitative and quantitative brand equity and brand personality research, pricing, media efficiency tests, competitive intelligence, analysis of the macroeconomic and political scenario, technology market trends and incorporation of those into strategy and strategic development. █ I implemented studies that reformulated the brand's positioning in the region, with subsequent communication tests proving improvements in all engagement, purchase intent and affinity metrics. █ I created and implemented research and the resulting strategy for launching smart TVs in Brazil, redefining and optimizing the sales promoters' speech plan and communication guides. █ I structured and led a team of 3 direct employees in Brazil + 7 managers in different LATAM countries. Show less

  • Consumer Insights and Marketing Strategy Manager LATAM

    Mar 2010 - Apr 2015

  • Consumer Insights Manager Latin America

    Jun 2008 - Mar 2010
• 

  Perfetti Van Melle

  Apr 2015 - May 2019

  Senior Manager of Business Intelligence and New Businesses

  Implementation and management of the area, reporting to the General Manager for Brazil. Responsible for commercial intelligence and strategy, sales and marketing projects, sales management and demand forecasting. █ Developed the detailed breakdown of the value chain, with improvements implemented in the price structure and reduction of conflicts between channels. █ Implementation of a new variable compensation model, more intuitive and more aligned with the strategy, which resulted in an improvement in the product mix and an increase in gross margin. █ Implementation of a process and tools that enabled more assertive demand forecasting, achieving a 20% reduction in deviations and improved inventory, representing savings of R$800,000 in the first year. █ Development of the new national distribution channel in partnership with Souza Cruz, with the addition of 120,000 POS in the first year of operation. █ Creation of an e-learning channel and management of its content, increasing the analytical and technical level of the sales team. Show less

• 

  Stryker

  May 2019 - Feb 2025

  Member of the Regional Leadership Committee, with strategic support for marketing and sales. Responsible for corporate strategy and strategic development, portfolio management, market analysis, competitive intelligence, brand equity, customer segmentation, commercial projects and optimization of processes and tools. Worked on go-to-market, new commercial models, product launches and M&A. Reported to the General Manager of LATAM, managing 11 people in several countries, and specialized consultancies in macroeconomics and the healthcare market. █ Conducted a strategic workshop with the Latin America leadership team, resulting in the definition of the strategic pillars for the next five years. The initiative allowed the prioritization of critical projects, which accounted for all the growth projected in the budget, with implementation by PMO under my leadership, ensuring greater organizational alignment, implementation efficiency and risk mitigation. █ Led the conversion of the sales model in Argentina, migrating from an indirect to direct operation, which generated greater control over the commercial strategy, increased operating margin in +10pp and improved customer experience. █ Structuring and leading the PMO, Business Intelligence, Commercial Excellence and Sales Training areas in Latin America, establishing robust governance processes, driving data-based decision making and increasing the productivity and training of the sales force in the region. Show less █ Development and management of the regional Balanced Scorecard, establishing OKRs and KPIs aligned with the business strategy. The implementation of interactive dashboards in Power BI enabled greater performance visibility, supporting strategic decisions and increasing efficiency in resource allocation.█ Segmentation of over 7,000 current and potential customers in Brazil, enabling the customization of commercial strategies and the optimization of the sales force's performance. The initiative resulted in a greater focus on high-potential segments and increased productivity, with prioritized customers achieving sales growth above the average. Show less

  • Senior Manager of Business Enablement LATAM (Strategy, Commercial Excellence, PMO)

    Aug 2021 - Feb 2025

  • Sr. Manager of Business Intelligence and Transformation LATAM

    May 2019 - Jul 2021