
Aarti Modi
Co-Owner and Senior Sylist

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About me
Marketing Operations Manager at Experience First (formerly known as New York Tour 1)
Education

Narsee Monjee College of Commerce and Economics
2000 - 2005Bachelor’s Degree Business Administration and Management, General
New York University
2016 - 2018Master’s Degree Tourism and Travel Services Management GPA 3.93
Experience

Tesoura Salon
Jun 2011 - Jun 2020Co-Owner and Senior SylistOperations, Salon management, Accounting, Inventory Management, Creative Director, Senior Stylist, Trainer, Leader

Wizcraft International Entertainment Pvt. Ltd.
Jun 2017 - Jul 2017Assistant Creative Line Producer for IIFA Weekend StoriesVolunteered as creative line producer for IIFA weekend stories.The International Indian Film Academy is a first-of-its-kind effort to promote Indian Cinema globally, thus reaching out to millions of its fans. This pioneering effort is spearheaded by Wizcraft International Entertainment Pvt. Ltd., India’s first and premier event management and entertainment agency.It’s the celebration of Indian Cinema. The International Indian Film Academy. Propelling Indian Cinema to glorious pinnacles beyond Indian shores.The IIFA Weekend and Awards is a celebration of Indian Cinema consisting of fun-filled activities that brings the fans close to their favourite stars. The highlight of the Weekend is the IIFA Awards Ceremony that honours the best of Indian cinema. Fans of Indian cinema from all over the world converge to celebrate Indian cinema, whereas millions worldwide catch the telecast from the comforts of their home. Show less

Wings Up private charter
Sept 2017 - Nov 2017Social Media Marketing Intern
Polish National Tourist Office
Feb 2018 - May 2018Marketing Intern
Gray Line New York Sightseeing Tours
Jul 2018 - Aug 2018Guest Relations and SalesMaintained product knowledge to answer all questions accurately and effectively recommend correct offerings

Experience First
Sept 2018 - Oct 2019Marketing Operations ManagerWork with General Manager to set measurable goals such as revenue, engagement and awareness targets for social media channels and timelines.Determine tasks, resources and risk factors to achieve the goals. Conduct periodic review of progress and measure KPI.Manage marketing campaigns.Assist Content Manager with improving the existing blog structure and framework.Create consumer email marketing campaigns and measure their effectiveness in word of mouth promotion and repeat business. Define an enhanced “customer memory” take-away including technology platform and efficient user/operations implementation process.Responsible for daily operations and customer interaction via online, phone and in-person customer service Show less
Licenses & Certifications

Advance cut and colour
Tigi Advance Hair AcademyJan 2010
Hair Styling/Stylist and Hair Design
Vidal SassoonJan 2013
Hair Styling/Stylist and Hair Design
Nalini of Nalini and Yasmin - IndiaJan 2005
Hair Styling/Stylist and Hair Design
Vidal SassoonJan 2007
Languages
- enEnglish
- hiHindi
- guGujarati
- buBurmese
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