
Ashley Spence

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About me
Customer Advocacy Specialist
Education

California State University-Los Angeles
2008 - 2014Bachelor's Degree Marketing/Marketing Management, General Dean's ListActivities and Societies: Delta Zeta The Marketing Management program at CSULA covers the planning, organizing, and controlling aspects of marketing. Marketing managers have the role of recognizing consumer's needs and desires and developing a strategy designed to create a market for goods and services. They are responsible for marketing a product or product line; by determining appropriate prices, distribution channels, and promotion methods for maximum success. Promotion or marketing communication includes personal… Show more The Marketing Management program at CSULA covers the planning, organizing, and controlling aspects of marketing. Marketing managers have the role of recognizing consumer's needs and desires and developing a strategy designed to create a market for goods and services. They are responsible for marketing a product or product line; by determining appropriate prices, distribution channels, and promotion methods for maximum success. Promotion or marketing communication includes personal selling, sales promotion, public relations, publicity, direct marketing, and advertising. Show less

California State University, Fullerton
2014 - 2016Extended Studies Program Digital MarketingCSUF's Digital Marketing certificate program focuses on the development of skills required to build and sustain digital marketing campaigns. Throughout the six online courses, this program allows students to work with a mock company from start to finish developing real-world digital marketing plans in order to gain an understanding of today's digital marketing landscape, understand the use and application of digital communication tools, marketing strategies and tactics, identify key… Show more CSUF's Digital Marketing certificate program focuses on the development of skills required to build and sustain digital marketing campaigns. Throughout the six online courses, this program allows students to work with a mock company from start to finish developing real-world digital marketing plans in order to gain an understanding of today's digital marketing landscape, understand the use and application of digital communication tools, marketing strategies and tactics, identify key elements that influence online consumer behavior, research and assess the range of communications opportunities, assess online analytics and measurement, learn team roles and responsibilities in the campaign process, comprehend the latest laws and regulations governing communications and privacy, and articulate best practices and future trends. Show less
Experience

Simon Property Group
Aug 2007 - Aug 2012The Marketing Administrator works closely with the Director of Marketing/Business Development, Office Administrator, and the Mall Manager in the development and implementation of mall marketing programs, executions of community based programs, and retailer and community relations.Primary responsibilities include assistance in the preparation, coordination, collection, production, supervision and follow-up of promotions and events, maintain mall website and social media communications, work with tenants to obtain sales reports and input into reporting system, assist with the preparation of contracts and purchase orders, perform daily reconciliation and maintain inventory for the Gift Card Program, assist with planning and preparation of Simon Youth Foundation and Kidgits program event.Additional responsibilities include assisting the Office Administrator as needed. These tasks include administrative elements and approvals of sponsorship/event deals including contracting, deal entry, proof of performance, payment collection, contract renewal, revenue forecasting and reporting, as well as assist with the promotion and implementation of platform programs in a professional and timely manner and measuring of results. Show less A Guest Service Representative for Simon Property Group is the front line position and Simon’s only interaction with its customers. For this reason, strong sales and customer service skills are essential.This position is responsible for serving as a sales agent and an information/customer service source, providing miscellaneous service, to customers and tenants. The representative must possess a strong selling background, general mathematical aptitude, computer literacy in applicable software, strong communication skills and must be multi-task oriented. The Representative is responsible for representing Simon to customers by providing high quality, efficient service, maintaining a professional physical appearance of Simon Guest Services including marketing materials; signage, displays, etc, ability to respond to customer inquiries and advise on the appropriate resolution, serve as a “Seller” function of the Simon Property Group Giftcard program, Simon Kidgits Club program, and other mall programs, manage own daily finances of initiatives sold, implement and follow all cash handling procedures per corporate guidelines for the POS and all Simon income-generating initiatives, possess knowledge on all aspects of SBV corporate and partner programs.Additionally, a Guest Service Representative serves as a liaison to tenants in communicating SBV and local marketing initiatives and should have the ability to capture additional information from consumers transacting or not transacting at Simon Guest Services (e.g. email or mobile information); in addition to administering research questionnaires. Show less
Administrative Marketing Assistant
Oct 2011 - Aug 2012Guest Service Representative
Aug 2007 - Oct 2011

Klear Systems, Inc.
Mar 2016 - Feb 2025Coordinate digital marketing campaigns for Sage, Acumatica, and supplemental product lines to boost SEO, web traffic, and social media following via website content, blogging, and social media posts, in addition to performing administrative, accounting, and office support duties in Sage 100 ERP & Sage CRM.- Responsible for lead generation provided to sales team- Develop and manage content calendars and implement new marketing campaigns such as a quarterly email newsletter, drip email marketing campaigns, and client success video shoots- Monthly marketing meetings are held to track and optimize campaigns across all digital channels using insights from both Hubspot and Google Analytics reports Show less Assist the Marketing Director with development, implementation, and execution of strategic marketing plans including website content management via Hubspot in addition to performing administrative, accounting and office support duties in Sage 100 ERP & Sage CRM.Weekly tasks included:- publishing 2 to 3 blog posts/week- manage and monitor social media channels for engagement, market research, and relevant industry updates- perform basic administrative, accounting, and office support duties such as answering phones, maintain a fully stocked kitchen, AR & AP duties, reconciliation of financial accounts.- organize travel accomodationsKlear Systems, Inc. is an Acumatica Could ERP and Sage business partner delivering world-class ERP and CRM solutions as well as custom development and IT services to customers throughout Southern California, including Orange County, Riverside, Los Angeles, San Diego, and Irvine.https://klearsystems.com Show less
Marketing & Brand Manager
May 2019 - Feb 2025Digital Marketing Coordinator
Mar 2017 - May 2019Administrative & Marketing Assistant
Mar 2016 - Mar 2017

Acumatica
Jan 2025 - nowMarketing SpecialistI am thrilled to join Acumatica (effective January 2025) as part of the Cloud ERP company’s acquisition of Klear Systems. This transaction brings Klear’s ERP implementation and business expertise to Acumatica, as part of the Services Team’s efforts to provide outstanding support to customers and a growing partner ecosystem.It’s great to be part of a dynamic and innovative organization dedicated to helping small and mid-sized businesses transform their operations with the latest business technology. Show less
Licenses & Certifications
- View certificate

Inbound Certification
HubSpot AcademyApr 2016 
Acumatica Certified Marketing Specialist
AcumaticaFeb 2019
Digital Marketing
California State University, Fullerton- View certificate

HubSpot Marketing Software
HubSpot AcademyApr 2017 - View certificate

Email Marketing Certification
HubSpot AcademyMar 2017
Volunteer Experience
Photography Team Captain
Issued by The Movement Church on Jan 2019
Associated with Ashley SpenceSocial Media Team Captain
Issued by The Movement Church on Apr 2018
Associated with Ashley SpenceYouth Leader
Issued by The Movement Church on Jun 2017
Associated with Ashley SpenceSpecial Events Coordinator
Issued by The Movement Church on Oct 2016
Associated with Ashley SpenceOutreach Associate
Issued by Orange County Rescue Mission on Nov 2017
Associated with Ashley SpenceStitches' Bear Fair Volunteer
Issued by Princess Margaret Hospital Foundation Perth on Apr 2015
Associated with Ashley SpencePledge Collections
Issued by Susan G. Komen on Aug 2009
Associated with Ashley Spence
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