Nawal Saghir MBA, ACC

Experience

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  Sony

  Nov 1997 - Apr 2008

  Key Skills:* Managing Relationship between local business partner and Sony Gulf FZE* Preparing annual sales budget and implementing annual Ad Pro plans and activities* Channel management and market research * Training brand managers, province development* Formulating and implementing sales promotion activities Product Marketing: Sales forecasting, budgeting, pricing, promotions, formulating and implementing marketing strategies, launching new products, conducting dealer seminars and road shows, and supply chain management for Sony's range of consumer audiovisual and IT products.

  • Head of Representative Office

    Jun 2004 - Apr 2008

  • Category Manager

    Nov 1997 - May 2004
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  Electrolux Group

  Jan 2009 - Jul 2012

  Key Skills:* Handling new showroom opening projects* Setting criteria for choosing new showrooms' location. * Preparing feasibility studies for new showrooms. * Supervising showroom layout drawings and display stands installation to ensure that they apply the corporate branding guidelines.* Organizing workshops and periodic update sessions for the Sales Team to ensure their market knowledge is real time. * Monitoring Sales team to ensure that they are working towards the achievement of the company’s objectives. Show less Key skills:* Developing proactive concepts and ideas for new launches in the different product segments* Liaising with R&D to provide comprehensive solution. * Identifying new suppliers to improve the range of the products provided by the company and to ensure responsiveness to changes in the external environment. * Getting in touch with Original Equipment Manufacturers (OEM) to get the required products with the needed features and technical specifications.* Coordinating with OEM suppliers and the company's factory for all branding, packaging, shipping and assembling details for new products. Show less

  • Retail Operations Manager

    Oct 2011 - Jul 2012

  • Category Manager

    Jan 2009 - Sept 2011
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  Dar Al-Hekma University

  Jan 2013 - Jun 2013

  Excutive Development Program facilitator

  Key Skills:* Facilitating the CBP diploma program in the Department of Continuing Education* Coaching on best practices in Customer Service, Leadership, Sales, Business Communication, Business Etiquette.

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  University of Dubai

  Sept 2015 - Oct 2021

  Associate Consultant

  Key Skills:* Training Needs Assessment (TNA)* Designing customized training material as per client’s requirements* Delivering bilingual trainings and workshops* Field trips and mystery shopping* On-job coaching * Tracking the progress of the trainees and aligning with the organization on ROI

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  MUC University

  Feb 2018 - Jun 2018

  University Lecturer

  Key Skills:* Developing Marketing Skills course syllabus that meets college and department standards* Guiding students on Pearson Lab for marketing assignments* Working with faculty colleagues to develop or modify the curriculum for a degree or certificate program involving a series of courses* Assessing students’ progress by grading papers, tests, and other work* Advising students about which classes to take and how to achieve their goals

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  Cranfield University

  Jun 2020 - now

  Associate Faculty
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  Blanchard

  Mar 2024 - now

  Consulting Associate
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  Harvard Business Review

  Aug 2024 - now

  Advisory Board Member