Fredrik Cabré

Experience

• 

  KIM Industries

  Sept 2001 - Aug 2012

  Project Manager

  My own company with operations in communication, marketing and events. The company was also the Nordic general agency for Massimo Vignelli's Stendig Calendar between 2004-2009Within the framework of the business, I also took on time-limited freelance assignments as project manager for various clients, including event agencies.

• 

  Nordic Light Hotel

  Apr 2006 - Jan 2007

  Restaurant Manager & Event Manager

  Restaurant Manager and Event Manager. The role entailed a managerial personnel responsibility for approx. 20 permanent employees in addition to hourly employees. In addition to the operational ongoing responsibility, also revenue and cost responsibility as well as a member of the management team.

• 

  STREET in Stockholm

  Jun 2008 - Aug 2009

  Event Project Manager

  As a project manager at STREET, (today known as Debaser Strand) it was my responsibility to fill the converted old garage with events as an addition to the other activities hold in the house such as restaurant and markets.My role was to sell and plan activities such as concerts, theatre, shows, festivals to fairs as well as dinners for large groups. The role included all the parts that are within the scope of a project manager managing events.

• 

  Mood Stockholm

  Jun 2011 - Jan 2012

  Project Manager

  During my time at Mood, I worked in a project group employed by AMF Fastigheter with the aim of establishing Mood and the area around it as a new shopping and restaurant destination in the inner city of Stockholm. The project group's primary objectives were to build a solid organizational foundation that later would be handed over to a managing party as well as to prospect tenants according to the set target group definition.The strategic, tactical as well as operational tasks were varied. It included procurement of marketing parties, arranging PR activities for press and media. Budgeting, cost control and reports to stakeholders. Assisting the construction process' various parties with QA and project and production management. Meeting potential partners and tenants to present the Mood concept as a brand new destination in Stockholm. Show less

• 

  Friskis&Svettis Stockholm

  Aug 2012 - Jan 2015

  As the Director of Brand Marketing I was responsible for driving awareness, acquisition, and retention of the brand and non-profit organization Friskis&Svettis to continuously ensure the growth of members to Friskis&Svettis Stockholm. A department within Friskis&Svettis organization, responsible for 16 training facilities all around Stockholm.With a passion for brand building and tactical marketing I worked with award-winning creative agencies such as Åkestam Holst, Volt and more in the creation of efficient and effective campaigns which exceeded set expectations on many levels. Campaigns that all defined and communicated the brand's unique value proposition, ensuring consistency and coherence across all marketing channels and touchpoints.The job was not only to lead the brand marketing and oversee brand marketing activities.It was also my responsibility to develop a marketing mix and strategies on consumer brand-interaction in order to reach the set budgetary targets based on given media budgets. During the year, a number of marketing activities were delivered. Many times, also together with the sales and communications departments to create synergies via activities such as PR, guerrilla marketing and events in addition to more traditional campaigns via bought traditional as well as digital media.In parallel I was also involved in an assignment to shape and strengthen the future Friskis & Svettis brand on a national level for all the brand's associations to be able to enhance the brand awareness and drive customer engagement even more for the future. Show less In my role as a Digital Project Manager and project owner at Friskis&Svettis Stockholm, my assignment was to complete a protracted IT-project that had a number of previous project owners and to launch a new website as well as an intranet with a limited team. The project did not only require a combination of project management skills but also digital expertise and effective communication to be able to handle project planning, resource management, scope and risk management, budget and resource allocations, quality assurance, stakeholder engagement, project evaluation and not to forget the essential internal as well as external communication and collaboration-planning which is essential in an organization such as Friskis&Svettis. Show less

  • Director of Brand Marketing

    Feb 2013 - Jan 2015

  • Digital Project Manager & Project Owner

    Aug 2012 - Feb 2013
• 

  Cloud Nine AB

  Feb 2015 - Dec 2016

  Senior Project Manager & Team Lead

  My role as senior project manager and team lead at Cloud Nine was without hesitation multifaceted and came with great responsibilities. The primary objective was to oversee and manage the successful execution of projects within the agency and my team, ensuring that the projects were delivered on time, within budget, and that we met the client's requirements as well as expectations.Additionally, I had the opportunity to lead a team of professionals, providing guidance, support, with the mission to foster a collaborative work environment.Key aspects of the job were project planning, team and resource management, client communication, budget and quality assurance as well as continuous improvement. Meaning - I contributed to the growth and improvement of the agency by implementing best practices, streamlining processes, and identifying opportunities for innovation. I kept myself updated on industry trends, emerging technologies, and project management methodologies to enhance project delivery and overall efficiency.During my time at Cloud Nine I was fortunate to work with amazing colleagues as well as clients such as BMW Northern Europe, Nespresso, Payex, Hallon, Plushögskolan, Hermods and Hygglo. The latter was a company, project and service I was fortunate not just to name but also take from idea to product launch together with the founders and team. Show less

• 

  Panagora

  Jan 2017 - Aug 2023

  In the role as a Partner Manager, my focus was on managing and nurturing relationships with external partners. Partners who were considered as best in breed and top-of-mind for the client which also meant my job was to identify potential future partners, evaluate their capabilities and alignment with the agency’s objectives to be able to establish mutually beneficial partnerships. As the Partner Manager I was developing and executing partnership strategies, negotiating agreements, and collaborating with partners to drive joint initiatives. The role included fostering effective communication, coordinating activities, and resolving eventual conflicts or issues that may arise between the agency, the client and the partner.In summary, my roles at Panagora encompassed managing client accounts, nurturing of partnerships with external entities, as well as leading the successful execution of complex projects. I actually dare to say that my role required excellent relationship-building skills, effective communication, strategic thinking, and strong project management capabilities. Show less As the Key Account Manager, my role revolved around building and maintaining strong relationships with Panagora’s clients. As being the KAM and the primary POC I worked closely with the teams to coordinate efforts and deliver both solutions and strategies that were aligned with the clients expectations and goals. We always had the focus to ensure great project deliverables, a long term relationship as well as identifying new business opportunities.In the role as Senior Project Manager my responsibilities were to support the agency’s technical producers and project managers with seniority by overseeing planning, execution, and ensuring successful project deliveries. I was also supporting with defining project goals, establishing timelines, allocating resources, and managing budgets.As the Senior Project Manager the objective was to foster a collaborative work environment with the agency’s cross-functional teams. Meaning, ensuring that everyone was aligned and working towards the project- and company objectives. Always with a strong focus of risk assessment and mitigation, monitoring project progress, and resolving any obstacles or challenges that might have occurred as well as serving as a point of escalation for project-related issues. Due to my seniority I always tried to provide guidance to team members in need.Over the years, I had the privilege to work with amazing clients as Sneakersnstuff, Wood Wood, Naked CPH, YME Universe, Picture This, Stress 95, Fotografiska, Björk & Berries, Elvine, Saddler, All Blues, Cow Parfymeri, Alpingaraget, Gorilla Sports, Cavour and Gabucci - just to name a few. Show less

  • Partnerships Manager

    Feb 2022 - Aug 2023

  • Key Account Manager & Senior Project Manager

    Jan 2017 - Aug 2023
• 

  The Amazing Society

  Aug 2023 - now

  Client Director & Senior Project Manager

  With a proven track record of developing and managing high-value client relationships, I have successfully driven sales and project implementation for clients such as Scandic Group, Semper, Nordiska museet, Spritmuseum, Lärande i Sverige, Elevera Education Group and Svenska kyrkan.This role allows me to leverage my passion for customer development, sales, and project management while continuously adapting to the dynamic business landscape. My commitment to excellence and client satisfaction drives me to consistently deliver exceptional results. Key Achievements:Cultivated and expanded client portfolio, resulting in long-term partnerships with industry leadersConsistently met and exceeded individual and collective budget targets through strategic planning and executionSpearheaded internal and external projects in collaboration with top-tier production management Core Competencies:Client Relationship Management: Maintain ongoing dialogues with existing clients while fostering new connections, ensuring high customer satisfaction and loyaltyStrategic Planning: Develop comprehensive, tailored plans to meet evolving client needs and market trendsBudget Management: Oversee financial aspects of projects, optimizing resource allocation and maximizing ROISales Leadership: Drive revenue growth through proactive sales strategies and accurate forecastingProject Implementation: Lead cross-functional teams to deliver projects on time and within scope Professional Approach:Proactively optimize processes and deliveries to enhance operational efficiencyStay at the forefront of social and digital trends to provide cutting-edge solutionsBalance creativity with strategic thinking to address complex client challenges. Show less